---
title: "Tequila brands: Which are searched most?"
description: "Compare the tequila brands people buy. Share of Search among Don Julio, Jose Cuervo, Casamigos, Patrón, 1800 Tequila and Espolòn, the tequila brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tequila-brands"
publisher: "Brandwave"
---

# Tequila brands: Which are searched most?

Compare the tequila brands people buy. Share of Search among Don Julio, Jose Cuervo, Casamigos, Patrón, 1800 Tequila and Espolòn, the tequila brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tequila brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Don Julio, 48.3%

## Which brand is most popular in search among tequila brands worldwide?

- In September 2026, Don Julio was the most searched among tequila brands worldwide, with an estimated 673K branded searches and 48.3% estimated Share of Search within this set.
- Jose Cuervo is in 2nd place, 33.9 percentage points behind at 14.4% Share of Search.
- Across the 12 months ending September 2026, Don Julio’s estimated Share of Search among tequila brands worldwide decreased from 49.3% to 48.3%.
- Across the 12 months ending September 2026, Jose Cuervo’s estimated Share of Search among tequila brands worldwide increased from 12% to 14.4%.
- Across the 12 months ending September 2026, Patrón’s estimated Share of Search among tequila brands worldwide decreased from 12% to 9.7%.
- Across the 12 months ending September 2026, 1800 Tequila’s estimated Share of Search among tequila brands worldwide increased from 6.6% to 7.9%.
- Across the 12 months ending September 2026, Don Julio’s estimated Share of Search among tequila brands worldwide peaked at 52.1% in July 2026 and was lowest at 45% in November 2025.
- Across the 12 months ending September 2026, Jose Cuervo’s estimated Share of Search among tequila brands worldwide peaked at 14.9% in December 2025 and was lowest at 12% in October 2025.
- Across the 12 months ending September 2026, Casamigos’ estimated Share of Search among tequila brands worldwide peaked at 15.1% in June 2026 and was lowest at 9.9% in December 2025.
- Across the 12 months ending September 2026, Patrón’s estimated Share of Search among tequila brands worldwide peaked at 13.4% in November 2025 and was lowest at 8.3% in June 2026.
- Across the 12 months ending September 2026, 1800 Tequila’s estimated Share of Search among tequila brands worldwide peaked at 8.2% in December 2025 and was lowest at 6.6% in October 2025.
- Across the 12 months ending September 2026, Espolòn’s estimated Share of Search among tequila brands worldwide peaked at 9% in February 2026 and was lowest at 5.4% in December 2025.
- Across the 12 months ending September 2026, Jose Cuervo rose from 3rd to 2nd among tequila brands worldwide.
- Across the 12 months ending September 2026, Casamigos fell from 2nd to 3rd among tequila brands worldwide.
- Across the 12 months ending September 2026, 1800 Tequila rose from 6th to 5th among tequila brands worldwide.
- Across the 12 months ending September 2026, Espolòn fell from 5th to 6th among tequila brands worldwide.

## Compare search popularity between leading brands

- [Don Julio vs Jose Cuervo: compare search popularity](/demand/global-en/compare/don-julio-vs-jose-cuervo): 48.3% against 14.4% Share of Search.
- [Don Julio vs Casamigos: compare search popularity](/demand/global-en/compare/casamigos-vs-don-julio): 48.3% against 11.8% Share of Search.
- [Don Julio vs Patrón: compare search popularity](/demand/global-en/compare/don-julio-vs-patron): 48.3% against 9.7% Share of Search.
- [Don Julio vs 1800 Tequila: compare search popularity](/demand/global-en/compare/1800-tequila-vs-don-julio): 48.3% against 7.9% Share of Search.
- [Jose Cuervo vs Casamigos: compare search popularity](/demand/global-en/compare/casamigos-vs-jose-cuervo): 14.4% against 11.8% Share of Search.
- [Jose Cuervo vs Patrón: compare search popularity](/demand/global-en/compare/jose-cuervo-vs-patron): 14.4% against 9.7% Share of Search.
- [Jose Cuervo vs 1800 Tequila: compare search popularity](/demand/global-en/compare/1800-tequila-vs-jose-cuervo): 14.4% against 7.9% Share of Search.
- [Casamigos vs Patrón: compare search popularity](/demand/global-en/compare/casamigos-vs-patron): 11.8% against 9.7% Share of Search.
- [Casamigos vs 1800 Tequila: compare search popularity](/demand/global-en/compare/1800-tequila-vs-casamigos): 11.8% against 7.9% Share of Search.
- [Patrón vs 1800 Tequila: compare search popularity](/demand/global-en/compare/1800-tequila-vs-patron): 9.7% against 7.9% Share of Search.

## How did search popularity change for tequila brands worldwide in September 2026?

- Estimated monthly branded searches for Patrón worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.
- Estimated monthly branded searches for Espolòn worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
- Estimated monthly branded searches for Don Julio worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
- Estimated monthly branded searches for Casamigos worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Don Julio | 48.3% | 673K | 0.0% | Diageo |
| 2 | Jose Cuervo | 14.4% | 201K | 0.0% | Jose Cuervo |
| 3 | Casamigos | 11.8% | 165K | 0.0% | Diageo |
| 4 | Patrón | 9.7% | 135K | 0.0% | Patrón |
| 5 | 1800 Tequila | 7.9% | 110K | 0.0% | 1800 Tequila |
| 6 | Espolòn | 7.9% | 110K | 0.0% | Espolòn |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Don Julio | 823K | 49.3% | 1 |
| Oct 2025 | Casamigos | 201K | 12% | 2 |
| Oct 2025 | Jose Cuervo | 201K | 12% | 3 |
| Oct 2025 | Patrón | 201K | 12% | 4 |
| Oct 2025 | Espolòn | 135K | 8.1% | 5 |
| Oct 2025 | 1800 Tequila | 110K | 6.6% | 6 |
| Nov 2025 | Don Julio | 673K | 45% | 1 |
| Nov 2025 | Casamigos | 201K | 13.4% | 2 |
| Nov 2025 | Jose Cuervo | 201K | 13.4% | 3 |
| Nov 2025 | Patrón | 201K | 13.4% | 4 |
| Nov 2025 | 1800 Tequila | 110K | 7.4% | 5 |
| Nov 2025 | Espolòn | 110K | 7.4% | 6 |
| Dec 2025 | Don Julio | 1M | 49.4% | 1 |
| Dec 2025 | Jose Cuervo | 301K | 14.9% | 2 |
| Dec 2025 | Patrón | 246K | 12.2% | 3 |
| Dec 2025 | Casamigos | 201K | 9.9% | 4 |
| Dec 2025 | 1800 Tequila | 165K | 8.2% | 5 |
| Dec 2025 | Espolòn | 110K | 5.4% | 6 |
| Jan 2026 | Don Julio | 673K | 47.3% | 1 |
| Jan 2026 | Jose Cuervo | 201K | 14.1% | 2 |
| Jan 2026 | Casamigos | 165K | 11.6% | 3 |
| Jan 2026 | Patrón | 165K | 11.6% | 4 |
| Jan 2026 | 1800 Tequila | 110K | 7.7% | 5 |
| Jan 2026 | Espolòn | 110K | 7.7% | 6 |
| Feb 2026 | Don Julio | 550K | 45.2% | 1 |
| Feb 2026 | Casamigos | 165K | 13.6% | 2 |
| Feb 2026 | Jose Cuervo | 165K | 13.6% | 3 |
| Feb 2026 | Patrón | 135K | 11.1% | 4 |
| Feb 2026 | Espolòn | 110K | 9% | 5 |
| Feb 2026 | 1800 Tequila | 90.5K | 7.4% | 6 |
| Mar 2026 | Don Julio | 673K | 50.3% | 1 |
| Mar 2026 | Casamigos | 165K | 12.3% | 2 |
| Mar 2026 | Jose Cuervo | 165K | 12.3% | 3 |
| Mar 2026 | Patrón | 135K | 10.1% | 4 |
| Mar 2026 | Espolòn | 110K | 8.2% | 5 |
| Mar 2026 | 1800 Tequila | 90.5K | 6.8% | 6 |
| Apr 2026 | Don Julio | 673K | 49% | 1 |
| Apr 2026 | Jose Cuervo | 201K | 14.6% | 2 |
| Apr 2026 | Casamigos | 165K | 12% | 3 |
| Apr 2026 | Patrón | 135K | 9.8% | 4 |
| Apr 2026 | Espolòn | 110K | 8% | 5 |
| Apr 2026 | 1800 Tequila | 90.5K | 6.6% | 6 |
| May 2026 | Don Julio | 823K | 51.3% | 1 |
| May 2026 | Casamigos | 201K | 12.5% | 2 |
| May 2026 | Jose Cuervo | 201K | 12.5% | 3 |
| May 2026 | Espolòn | 135K | 8.4% | 4 |
| May 2026 | Patrón | 135K | 8.4% | 5 |
| May 2026 | 1800 Tequila | 110K | 6.9% | 6 |
| Jun 2026 | Don Julio | 823K | 50.6% | 1 |
| Jun 2026 | Casamigos | 246K | 15.1% | 2 |
| Jun 2026 | Jose Cuervo | 201K | 12.4% | 3 |
| Jun 2026 | Patrón | 135K | 8.3% | 4 |
| Jun 2026 | 1800 Tequila | 110K | 6.8% | 5 |
| Jun 2026 | Espolòn | 110K | 6.8% | 6 |
| Jul 2026 | Don Julio | 823K | 52.1% | 1 |
| Jul 2026 | Casamigos | 201K | 12.7% | 2 |
| Jul 2026 | Jose Cuervo | 201K | 12.7% | 3 |
| Jul 2026 | Patrón | 135K | 8.5% | 4 |
| Jul 2026 | 1800 Tequila | 110K | 7% | 5 |
| Jul 2026 | Espolòn | 110K | 7% | 6 |
| Aug 2026 | Don Julio | 673K | 48.3% | 1 |
| Aug 2026 | Jose Cuervo | 201K | 14.4% | 2 |
| Aug 2026 | Casamigos | 165K | 11.8% | 3 |
| Aug 2026 | Patrón | 135K | 9.7% | 4 |
| Aug 2026 | 1800 Tequila | 110K | 7.9% | 5 |
| Aug 2026 | Espolòn | 110K | 7.9% | 6 |
| Sep 2026 | Don Julio | 673K | 48.3% | 1 |
| Sep 2026 | Jose Cuervo | 201K | 14.4% | 2 |
| Sep 2026 | Casamigos | 165K | 11.8% | 3 |
| Sep 2026 | Patrón | 135K | 9.7% | 4 |
| Sep 2026 | 1800 Tequila | 110K | 7.9% | 5 |
| Sep 2026 | Espolòn | 110K | 7.9% | 6 |

## What is being compared

- **1800 Tequila**: Measured on the search term “1800 tequila”.
- **Casamigos**: Measured on the search term “casamigos”.
- **Don Julio**: Measured on the search term “don julio”.
- **Espolòn**: Measured on the search term “espolon”.
- **Jose Cuervo**: Measured on the search term “jose cuervo”.
- **Patrón**: Measured on the search term “patron tequila”.

- [1800 Tequila](/demand/global-en/brands/1800-tequila)
- [Casamigos](/demand/global-en/brands/casamigos)
- [Don Julio](/demand/global-en/brands/don-julio)
- [Espolòn](/demand/global-en/brands/espolon)
- [Jose Cuervo](/demand/global-en/brands/jose-cuervo)
- [Patrón](/demand/global-en/brands/patron)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tequila brands worldwide?

In September 2026, Don Julio was the most searched among tequila brands worldwide, with an estimated 673K branded searches and 48.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Tequila brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/tequila-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tequila-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.