---
title: "MSR vs Sea to Summit: Which is searched more?"
description: "Which is more popular in search, MSR or Sea to Summit? Compare estimated monthly branded-search demand and Share of Search inside the Tent pegs brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tent-pegs-brands/compare/msr-vs-sea-to-summit"
publisher: "Brandwave"
---

# MSR vs Sea to Summit: Which is searched more?

Which is more popular in search, MSR or Sea to Summit? Compare estimated monthly branded-search demand and Share of Search inside the Tent pegs brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MSR and Sea to Summit
- **Competitive set**: Tent pegs brands
- **Market**: Global
- **Month measured**: Sep 2026
- **MSR Share of Search**: 5.1%
- **Sea to Summit Share of Search**: 69.5%

## Which is more popular in search, MSR or Sea to Summit?

- In September 2026, Sea to Summit had more branded searches than MSR among tent pegs brands worldwide. Sea to Summit was estimated to have 74K branded searches compared to MSR’s 5.4K, and held a 69.5% Share of Search versus MSR’s 5.1%.
- Sea to Summit was ahead of MSR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MSR’s estimated Share of Search among tent pegs brands worldwide moved from 5.8% to 5.1%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Sea to Summit’s estimated Share of Search among tent pegs brands worldwide moved from 65.1% to 69.5%, and its estimated monthly branded searches moved from 60.5K to 74K.

## How did search popularity change for tent pegs brands worldwide in September 2026?

- In September 2026, MSR gained estimated Share of Search among tent pegs brands worldwide, from 4.2% to 5.1%.
- In September 2026, Sea to Summit lost estimated Share of Search among tent pegs brands worldwide, from 70% to 69.5%.

## Month by month

| Month | MSR estimated searches | MSR Share of Search | MSR rank | Sea to Summit estimated searches | Sea to Summit Share of Search | Sea to Summit rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.4K | 5.8% | 3 | 60.5K | 65.1% | 1 |
| Nov 2025 | 5.4K | 5.1% | 3 | 74K | 69.5% | 1 |
| Dec 2025 | 5.4K | 6.1% | 3 | 60.5K | 68.7% | 1 |
| Jan 2026 | 5.4K | 5.1% | 3 | 74K | 69.5% | 1 |
| Feb 2026 | 4.4K | 4.8% | 3 | 60.5K | 65.8% | 1 |
| Mar 2026 | 5.4K | 4.8% | 3 | 74K | 65.8% | 1 |
| Apr 2026 | 5.4K | 4.8% | 3 | 74K | 65.8% | 1 |
| May 2026 | 6.6K | 4.8% | 3 | 90.5K | 65.8% | 1 |
| Jun 2026 | 5.4K | 4.2% | 3 | 90.5K | 70.2% | 1 |
| Jul 2026 | 6.6K | 4.2% | 3 | 110K | 70% | 1 |
| Aug 2026 | 6.6K | 4.2% | 3 | 110K | 70% | 1 |
| Sep 2026 | 5.4K | 5.1% | 3 | 74K | 69.5% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using MSR’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MSR**: Measured on the search term “msr stove”.
- **Sea to Summit**: Measured on the search term “sea to summit”.

- [MSR profile](/demand/global-en/brands/msr)
- [Sea to Summit profile](/demand/global-en/brands/sea-to-summit)
- [All tent pegs brands worldwide](/demand/global-en/categories/tent-pegs-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, MSR or Sea to Summit?

In September 2026, Sea to Summit had more branded searches than MSR among tent pegs brands worldwide. Sea to Summit was estimated to have 74K branded searches compared to MSR’s 5.4K, and held a 69.5% Share of Search versus MSR’s 5.1%.

## Cite this page

Brandwave. "MSR vs Sea to Summit: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/tent-pegs-brands/compare/msr-vs-sea-to-summit

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tent-pegs-brands/compare/msr-vs-sea-to-summit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.