---
title: "Tenor ukulele brands: Which are searched most?"
description: "Compare the tenor ukulele brands people buy. Share of Search among Fender, Martin, Lanikai, Kala, Cordoba and Enya, the tenor ukulele brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tenor-ukulele-brands"
publisher: "Brandwave"
---

# Tenor ukulele brands: Which are searched most?

Compare the tenor ukulele brands people buy. Share of Search among Fender, Martin, Lanikai, Kala, Cordoba and Enya, the tenor ukulele brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tenor ukulele brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fender, 87.2%

## Which brand is most popular in search among tenor ukulele brands worldwide?

- In September 2026, Fender was the most searched among tenor ukulele brands worldwide, with an estimated 757K branded searches and 87.2% estimated Share of Search within this set.
- Martin is in 2nd place, 78.6 percentage points behind at 8.5% Share of Search.
- Across the 12 months ending September 2026, Fender’s estimated Share of Search among tenor ukulele brands worldwide peaked at 89.6% in June 2026 and was lowest at 84.8% in January 2026.
- Across the 12 months ending September 2026, Martin’s estimated Share of Search among tenor ukulele brands worldwide peaked at 9.9% in January 2026 and was lowest at 5.9% in June 2026.
- Across the 12 months ending September 2026, Lanikai rose from 4th to 3rd among tenor ukulele brands worldwide.
- Across the 12 months ending September 2026, Kala fell from 3rd to 4th among tenor ukulele brands worldwide.
- Across the 12 months ending September 2026, Cordoba rose from 6th to 5th among tenor ukulele brands worldwide.
- Across the 12 months ending September 2026, Enya fell from 5th to 6th among tenor ukulele brands worldwide.
- Across the 12 months ending September 2026, Fender and Martin held steady: their estimated Share of Search among tenor ukulele brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fender vs Martin: compare search popularity](/demand/global-en/compare/fender-vs-martin-guitars): 87.2% against 8.5% Share of Search.
- [Fender vs Lanikai: compare search popularity](/demand/global-en/compare/fender-vs-lanikai): 87.2% against 2.1% Share of Search.
- [Martin vs Lanikai: compare search popularity](/demand/global-en/compare/lanikai-vs-martin-guitars): 8.5% against 2.1% Share of Search.

## How did search popularity change for tenor ukulele brands worldwide in September 2026?

- In September 2026, Fender gained estimated Share of Search among tenor ukulele brands worldwide, from 86.3% to 87.2%.
- Estimated monthly branded searches for Kala worldwide fell 31.8% over 12 measured months, from 19.8K to 13.5K in September 2026.
- Estimated monthly branded searches for Enya worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
- Estimated monthly branded searches for Martin worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fender | 87.2% | 757K | 0.0% | Fender |
| 2 | Martin | 8.5% | 74K | 0.0% | Martin |
| 3 | Lanikai | 2.1% | 18.1K | -18.5% | Lanikai |
| 4 | Kala | 1.6% | 13.5K | -16.6% | Kala |
| 5 | Cordoba | 0.33% | 2.9K | -19.4% | Cordoba |
| 6 | Enya | 0.33% | 2.9K | -19.4% | Enya |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fender | 925K | 87.3% | 1 |
| Oct 2025 | Martin | 90.5K | 8.5% | 2 |
| Oct 2025 | Kala | 19.8K | 1.9% | 3 |
| Oct 2025 | Lanikai | 18.1K | 1.7% | 4 |
| Oct 2025 | Enya | 3.6K | 0.34% | 5 |
| Oct 2025 | Cordoba | 2.9K | 0.27% | 6 |
| Nov 2025 | Fender | 942K | 87.5% | 1 |
| Nov 2025 | Martin | 90.5K | 8.4% | 2 |
| Nov 2025 | Kala | 19.8K | 1.8% | 3 |
| Nov 2025 | Lanikai | 18.1K | 1.7% | 4 |
| Nov 2025 | Enya | 3.6K | 0.33% | 5 |
| Nov 2025 | Cordoba | 2.9K | 0.27% | 6 |
| Dec 2025 | Fender | 925K | 86.5% | 1 |
| Dec 2025 | Martin | 90.5K | 8.5% | 2 |
| Dec 2025 | Kala | 24.2K | 2.3% | 3 |
| Dec 2025 | Lanikai | 22.2K | 2.1% | 4 |
| Dec 2025 | Enya | 4.4K | 0.41% | 5 |
| Dec 2025 | Cordoba | 3.6K | 0.34% | 6 |
| Jan 2026 | Fender | 942K | 84.8% | 1 |
| Jan 2026 | Martin | 110K | 9.9% | 2 |
| Jan 2026 | Lanikai | 27.1K | 2.4% | 3 |
| Jan 2026 | Kala | 24.7K | 2.2% | 4 |
| Jan 2026 | Enya | 3.6K | 0.32% | 5 |
| Jan 2026 | Cordoba | 2.9K | 0.26% | 6 |
| Feb 2026 | Fender | 770K | 86.2% | 1 |
| Feb 2026 | Martin | 74K | 8.3% | 2 |
| Feb 2026 | Lanikai | 22.2K | 2.5% | 3 |
| Feb 2026 | Kala | 21.1K | 2.4% | 4 |
| Feb 2026 | Enya | 3.6K | 0.4% | 5 |
| Feb 2026 | Cordoba | 2.4K | 0.27% | 6 |
| Mar 2026 | Fender | 925K | 87.8% | 1 |
| Mar 2026 | Martin | 74K | 7% | 2 |
| Mar 2026 | Lanikai | 27.1K | 2.6% | 3 |
| Mar 2026 | Kala | 21.1K | 2% | 4 |
| Mar 2026 | Enya | 3.6K | 0.34% | 5 |
| Mar 2026 | Cordoba | 2.9K | 0.28% | 6 |
| Apr 2026 | Fender | 770K | 86.6% | 1 |
| Apr 2026 | Martin | 74K | 8.3% | 2 |
| Apr 2026 | Lanikai | 22.2K | 2.5% | 3 |
| Apr 2026 | Kala | 17.3K | 1.9% | 4 |
| Apr 2026 | Enya | 3.6K | 0.4% | 5 |
| Apr 2026 | Cordoba | 2.4K | 0.27% | 6 |
| May 2026 | Fender | 912K | 88.5% | 1 |
| May 2026 | Martin | 74K | 7.2% | 2 |
| May 2026 | Lanikai | 22.2K | 2.2% | 3 |
| May 2026 | Kala | 16.2K | 1.6% | 4 |
| May 2026 | Enya | 3.6K | 0.35% | 5 |
| May 2026 | Cordoba | 2.9K | 0.28% | 6 |
| Jun 2026 | Fender | 912K | 89.6% | 1 |
| Jun 2026 | Martin | 60.5K | 5.9% | 2 |
| Jun 2026 | Lanikai | 22.2K | 2.2% | 3 |
| Jun 2026 | Kala | 16.2K | 1.6% | 4 |
| Jun 2026 | Enya | 3.6K | 0.35% | 5 |
| Jun 2026 | Cordoba | 2.9K | 0.29% | 6 |
| Jul 2026 | Fender | 757K | 86.4% | 1 |
| Jul 2026 | Martin | 74K | 8.5% | 2 |
| Jul 2026 | Lanikai | 22.2K | 2.5% | 3 |
| Jul 2026 | Kala | 16.5K | 1.9% | 4 |
| Jul 2026 | Enya | 3.6K | 0.41% | 5 |
| Jul 2026 | Cordoba | 2.9K | 0.33% | 6 |
| Aug 2026 | Fender | 757K | 86.3% | 1 |
| Aug 2026 | Martin | 74K | 8.4% | 2 |
| Aug 2026 | Lanikai | 22.2K | 2.5% | 3 |
| Aug 2026 | Kala | 16.2K | 1.8% | 4 |
| Aug 2026 | Cordoba | 3.6K | 0.41% | 5 |
| Aug 2026 | Enya | 3.6K | 0.41% | 6 |
| Sep 2026 | Fender | 757K | 87.2% | 1 |
| Sep 2026 | Martin | 74K | 8.5% | 2 |
| Sep 2026 | Lanikai | 18.1K | 2.1% | 3 |
| Sep 2026 | Kala | 13.5K | 1.6% | 4 |
| Sep 2026 | Cordoba | 2.9K | 0.33% | 5 |
| Sep 2026 | Enya | 2.9K | 0.33% | 6 |

## What is being compared

- **Cordoba**: Measured on the search term “cordoba ukulele”.
- **Enya**: Measured on the search term “enya ukulele”.
- **Fender**: Measured on the search terms “fender”, “fender mustang” and “fender strat”, summed into one figure.
- **Kala**: Measured on the search terms “kala tenor”, “kala tenor ukulele” and “kala ukulele”, summed into one figure.
- **Lanikai**: Measured on the search term “lanikai”.
- **Martin**: Measured on the search term “martin guitars”.

- [Cordoba](/demand/global-en/brands/cordoba-ukulele)
- [Enya](/demand/global-en/brands/enya-music)
- [Fender](/demand/global-en/brands/fender)
- [Kala](/demand/global-en/brands/kala)
- [Lanikai](/demand/global-en/brands/lanikai)
- [Martin](/demand/global-en/brands/martin-guitars)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tenor ukulele brands worldwide?

In September 2026, Fender was the most searched among tenor ukulele brands worldwide, with an estimated 757K branded searches and 87.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Tenor ukulele brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/tenor-ukulele-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tenor-ukulele-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.