--- title: "Tennis and racquet brands: Which are searched most?" description: "Compare the tennis and racquet brands people buy. Share of Search among Yonex, Babolat, Head, Wilson and Dunlop Sport, the tennis and racquet brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/tennis-racquet-brands" publisher: "Brandwave" --- # Tennis and racquet brands: Which are searched most? Compare the tennis and racquet brands people buy. Share of Search among Yonex, Babolat, Head, Wilson and Dunlop Sport, the tennis and racquet brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Tennis and racquet brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Yonex, 61% ## Which brand is most popular in search among tennis and racquet brands worldwide? - In September 2026, Yonex was the most searched among tennis and racquet brands worldwide, with an estimated 368K branded searches and 61% estimated Share of Search within this set. - Babolat is in 2nd place, 33.7 percentage points behind at 27.4% Share of Search. - Across the 12 months ending September 2026, Yonex’s estimated Share of Search among tennis and racquet brands worldwide decreased from 66.1% to 61%. - Across the 12 months ending September 2026, Babolat’s estimated Share of Search among tennis and racquet brands worldwide increased from 24.2% to 27.4%. - Across the 12 months ending September 2026, Head’s estimated Share of Search among tennis and racquet brands worldwide increased from 7.5% to 9.4%. - Across the 12 months ending September 2026, Yonex’s estimated Share of Search among tennis and racquet brands worldwide peaked at 69.6% in December 2025 and was lowest at 60.2% in April 2026. - Across the 12 months ending September 2026, Babolat’s estimated Share of Search among tennis and racquet brands worldwide peaked at 27.4% in September 2026 and was lowest at 20.9% in December 2025. - Across the 12 months ending September 2026, Head’s estimated Share of Search among tennis and racquet brands worldwide peaked at 11.1% in July 2026 and was lowest at 7.4% in December 2025. - Across the 12 months ending September 2026, Wilson and Dunlop Sport held steady: their estimated Share of Search among tennis and racquet brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Yonex vs Babolat: compare search popularity](/demand/global-en/compare/babolat-vs-yonex): 61% against 27.4% Share of Search. - [Yonex vs Head: compare search popularity](/demand/global-en/compare/head-vs-yonex): 61% against 9.4% Share of Search. - [Babolat vs Head: compare search popularity](/demand/global-en/compare/babolat-vs-head): 27.4% against 9.4% Share of Search. ## How did search popularity change for tennis and racquet brands worldwide in September 2026? - In September 2026, Babolat gained estimated Share of Search among tennis and racquet brands worldwide, from 23.6% to 27.4%. - In September 2026, Yonex lost estimated Share of Search among tennis and racquet brands worldwide, from 64.2% to 61%. - Estimated monthly branded searches for Head worldwide rose 10.8% over 12 measured months, from 51K to 56.5K in September 2026. - Estimated monthly branded searches for Wilson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Yonex | 61% | 368K | 0.0% | Yonex | | 2 | Babolat | 27.4% | 165K | +22.2% | Babolat | | 3 | Head | 9.4% | 56.5K | 0.0% | Head | | 4 | Wilson | 1.3% | 8.1K | 0.0% | Wilson | | 5 | Dunlop Sport | 0.9% | 5.4K | 0.0% | Dunlop Sport | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Yonex | 450K | 66.1% | 1 | | Oct 2025 | Babolat | 165K | 24.2% | 2 | | Oct 2025 | Head | 51K | 7.5% | 3 | | Oct 2025 | Wilson | 9.9K | 1.5% | 4 | | Oct 2025 | Dunlop Sport | 5.4K | 0.79% | 5 | | Nov 2025 | Yonex | 368K | 61% | 1 | | Nov 2025 | Babolat | 165K | 27.3% | 2 | | Nov 2025 | Head | 55.1K | 9.1% | 3 | | Nov 2025 | Wilson | 9.9K | 1.6% | 4 | | Nov 2025 | Dunlop Sport | 5.4K | 0.89% | 5 | | Dec 2025 | Yonex | 450K | 69.6% | 1 | | Dec 2025 | Babolat | 135K | 20.9% | 2 | | Dec 2025 | Head | 47.7K | 7.4% | 3 | | Dec 2025 | Wilson | 8.1K | 1.3% | 4 | | Dec 2025 | Dunlop Sport | 5.4K | 0.84% | 5 | | Jan 2026 | Yonex | 450K | 65.8% | 1 | | Jan 2026 | Babolat | 165K | 24.1% | 2 | | Jan 2026 | Head | 55.1K | 8.1% | 3 | | Jan 2026 | Wilson | 8.1K | 1.2% | 4 | | Jan 2026 | Dunlop Sport | 5.4K | 0.79% | 5 | | Feb 2026 | Yonex | 450K | 66.1% | 1 | | Feb 2026 | Babolat | 165K | 24.2% | 2 | | Feb 2026 | Head | 51K | 7.5% | 3 | | Feb 2026 | Wilson | 9.9K | 1.5% | 4 | | Feb 2026 | Dunlop Sport | 5.4K | 0.79% | 5 | | Mar 2026 | Yonex | 368K | 60.6% | 1 | | Mar 2026 | Babolat | 165K | 27.2% | 2 | | Mar 2026 | Head | 59.2K | 9.8% | 3 | | Mar 2026 | Wilson | 8.1K | 1.3% | 4 | | Mar 2026 | Dunlop Sport | 6.6K | 1.1% | 5 | | Apr 2026 | Yonex | 368K | 60.2% | 1 | | Apr 2026 | Babolat | 165K | 27% | 2 | | Apr 2026 | Head | 64.1K | 10.5% | 3 | | Apr 2026 | Wilson | 8.1K | 1.3% | 4 | | Apr 2026 | Dunlop Sport | 6.6K | 1.1% | 5 | | May 2026 | Yonex | 368K | 60.5% | 1 | | May 2026 | Babolat | 165K | 27.1% | 2 | | May 2026 | Head | 61.4K | 10.1% | 3 | | May 2026 | Wilson | 8.1K | 1.3% | 4 | | May 2026 | Dunlop Sport | 5.4K | 0.89% | 5 | | Jun 2026 | Yonex | 368K | 60.8% | 1 | | Jun 2026 | Babolat | 165K | 27.2% | 2 | | Jun 2026 | Head | 59.2K | 9.8% | 3 | | Jun 2026 | Wilson | 8.1K | 1.3% | 4 | | Jun 2026 | Dunlop Sport | 5.4K | 0.89% | 5 | | Jul 2026 | Yonex | 368K | 63.5% | 1 | | Jul 2026 | Babolat | 135K | 23.3% | 2 | | Jul 2026 | Head | 64.1K | 11.1% | 3 | | Jul 2026 | Wilson | 6.6K | 1.1% | 4 | | Jul 2026 | Dunlop Sport | 5.4K | 0.93% | 5 | | Aug 2026 | Yonex | 368K | 64.2% | 1 | | Aug 2026 | Babolat | 135K | 23.6% | 2 | | Aug 2026 | Head | 56.5K | 9.9% | 3 | | Aug 2026 | Wilson | 8.1K | 1.4% | 4 | | Aug 2026 | Dunlop Sport | 5.4K | 0.94% | 5 | | Sep 2026 | Yonex | 368K | 61% | 1 | | Sep 2026 | Babolat | 165K | 27.4% | 2 | | Sep 2026 | Head | 56.5K | 9.4% | 3 | | Sep 2026 | Wilson | 8.1K | 1.3% | 4 | | Sep 2026 | Dunlop Sport | 5.4K | 0.9% | 5 | ## What is being compared - **Babolat**: Measured on the search term “babolat”. - **Dunlop Sport**: Measured on the search term “dunlop sport”. - **Head**: Measured on the search terms “head padel”, “head tennis” and “head tennis racket”, summed into one figure. - **Wilson**: Measured on the search term “wilson padel”. - **Yonex**: Measured on the search term “yonex”. - [Babolat](/demand/global-en/brands/babolat) - [Dunlop Sport](/demand/global-en/brands/dunlop-sport) - [Head](/demand/global-en/brands/head) - [Wilson](/demand/global-en/brands/wilson) - [Yonex](/demand/global-en/brands/yonex) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among tennis and racquet brands worldwide? In September 2026, Yonex was the most searched among tennis and racquet brands worldwide, with an estimated 368K branded searches and 61% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Tennis and racquet brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/tennis-racquet-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tennis-racquet-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.