---
title: "Tennis rackets: Which brands are most popular in search?"
description: "Compare the tennis rackets people search for. Share of Search among Yonex, Babolat, Dunlop, Head, Wilson and Prince, the tennis rackets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tennis-rackets"
publisher: "Brandwave"
---

# Tennis rackets: Which brands are most popular in search?

Compare the tennis rackets people search for. Share of Search among Yonex, Babolat, Dunlop, Head, Wilson and Prince, the tennis rackets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tennis rackets
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Yonex, 65.5%

## Which brand is most popular in search among tennis rackets worldwide?

- In August 2026, Yonex was the most searched among tennis rackets worldwide, with an estimated 368K branded searches and 65.5% estimated Share of Search within this set.
- Babolat is in 2nd place, 41.5 percentage points behind at 24% Share of Search.
- Across the 11 months ending August 2026, Yonex’s estimated Share of Search among tennis rackets worldwide decreased from 66.4% to 65.5%.
- Across the 11 months ending August 2026, Dunlop’s estimated Share of Search among tennis rackets worldwide increased from 4.9% to 5.9%.
- Across the 11 months ending August 2026, Yonex’s estimated Share of Search among tennis rackets worldwide peaked at 69.7% in December 2025 and was lowest at 61.7% in November 2025.
- Across the 11 months ending August 2026, Babolat’s estimated Share of Search among tennis rackets worldwide peaked at 28.1% in June 2026 and was lowest at 20.9% in December 2025.
- Across the 11 months ending August 2026, Dunlop’s estimated Share of Search among tennis rackets worldwide peaked at 5.9% in August 2026 and was lowest at 4% in February 2026.
- Across the 11 months ending August 2026, Babolat, Head, Wilson and Prince held steady: their estimated Share of Search among tennis rackets worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Yonex vs Babolat: compare search popularity](/demand/global-en/compare/babolat-vs-yonex): 65.5% against 24% Share of Search.
- [Yonex vs Dunlop: compare search popularity](/demand/global-en/compare/dunlop-vs-yonex): 65.5% against 5.9% Share of Search.
- [Yonex vs Head: compare search popularity](/demand/global-en/compare/head-vs-yonex): 65.5% against 2.2% Share of Search.
- [Babolat vs Dunlop: compare search popularity](/demand/global-en/compare/babolat-vs-dunlop): 24% against 5.9% Share of Search.
- [Babolat vs Head: compare search popularity](/demand/global-en/compare/babolat-vs-head): 24% against 2.2% Share of Search.
- [Dunlop vs Head: compare search popularity](/demand/global-en/compare/dunlop-vs-head): 5.9% against 2.2% Share of Search.

## How did search popularity change for tennis rackets worldwide in August 2026?

- In August 2026, Dunlop gained estimated Share of Search among tennis rackets worldwide, from 4.9% to 5.9%.
- In August 2026, Yonex lost estimated Share of Search among tennis rackets worldwide, from 66.3% to 65.5%.
- In August 2026, Wilson rose from 6th to 5th among tennis rackets worldwide.
- In August 2026, Prince fell from 5th to 6th among tennis rackets worldwide.
- Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
- Estimated monthly branded searches for Babolat worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Yonex | 65.5% | 368K | 0.0% | Yonex |
| 2 | Babolat | 24% | 135K | 0.0% | Babolat |
| 3 | Dunlop | 5.9% | 33.1K | +22.1% | Dunlop |
| 4 | Head | 2.2% | 12.1K | +22.2% | Head |
| 5 | Wilson | 1.4% | 8.1K | +22.7% | Wilson |
| 6 | Prince | 0.96% | 5.4K | -33.3% | Prince |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Yonex | 450K | 66.4% | 1 |
| Oct 2025 | Babolat | 165K | 24.3% | 2 |
| Oct 2025 | Dunlop | 33.1K | 4.9% | 3 |
| Oct 2025 | Head | 14.8K | 2.2% | 4 |
| Oct 2025 | Wilson | 9.9K | 1.5% | 5 |
| Oct 2025 | Prince | 5.4K | 0.8% | 6 |
| Nov 2025 | Yonex | 368K | 61.7% | 1 |
| Nov 2025 | Babolat | 165K | 27.7% | 2 |
| Nov 2025 | Dunlop | 33.1K | 5.6% | 3 |
| Nov 2025 | Head | 14.8K | 2.5% | 4 |
| Nov 2025 | Wilson | 9.9K | 1.7% | 5 |
| Nov 2025 | Prince | 5.4K | 0.91% | 6 |
| Dec 2025 | Yonex | 450K | 69.7% | 1 |
| Dec 2025 | Babolat | 135K | 20.9% | 2 |
| Dec 2025 | Dunlop | 33.1K | 5.1% | 3 |
| Dec 2025 | Head | 14.8K | 2.3% | 4 |
| Dec 2025 | Wilson | 8.1K | 1.3% | 5 |
| Dec 2025 | Prince | 4.4K | 0.68% | 6 |
| Jan 2026 | Yonex | 450K | 66.4% | 1 |
| Jan 2026 | Babolat | 165K | 24.4% | 2 |
| Jan 2026 | Dunlop | 33.1K | 4.9% | 3 |
| Jan 2026 | Head | 14.8K | 2.2% | 4 |
| Jan 2026 | Wilson | 8.1K | 1.2% | 5 |
| Jan 2026 | Prince | 6.6K | 0.97% | 6 |
| Feb 2026 | Yonex | 450K | 67% | 1 |
| Feb 2026 | Babolat | 165K | 24.6% | 2 |
| Feb 2026 | Dunlop | 27.1K | 4% | 3 |
| Feb 2026 | Head | 14.8K | 2.2% | 4 |
| Feb 2026 | Wilson | 9.9K | 1.5% | 5 |
| Feb 2026 | Prince | 4.4K | 0.66% | 6 |
| Mar 2026 | Yonex | 368K | 61.8% | 1 |
| Mar 2026 | Babolat | 165K | 27.7% | 2 |
| Mar 2026 | Dunlop | 33.1K | 5.6% | 3 |
| Mar 2026 | Head | 14.8K | 2.5% | 4 |
| Mar 2026 | Wilson | 8.1K | 1.4% | 5 |
| Mar 2026 | Prince | 6.6K | 1.1% | 6 |
| Apr 2026 | Yonex | 368K | 62.5% | 1 |
| Apr 2026 | Babolat | 165K | 28% | 2 |
| Apr 2026 | Dunlop | 27.1K | 4.6% | 3 |
| Apr 2026 | Head | 14.8K | 2.5% | 4 |
| Apr 2026 | Wilson | 8.1K | 1.4% | 5 |
| Apr 2026 | Prince | 5.4K | 0.92% | 6 |
| May 2026 | Yonex | 368K | 62.1% | 1 |
| May 2026 | Babolat | 165K | 27.8% | 2 |
| May 2026 | Dunlop | 33.1K | 5.6% | 3 |
| May 2026 | Head | 12.1K | 2% | 4 |
| May 2026 | Wilson | 8.1K | 1.4% | 5 |
| May 2026 | Prince | 6.6K | 1.1% | 6 |
| Jun 2026 | Yonex | 368K | 62.8% | 1 |
| Jun 2026 | Babolat | 165K | 28.1% | 2 |
| Jun 2026 | Dunlop | 27.1K | 4.6% | 3 |
| Jun 2026 | Head | 9.9K | 1.7% | 4 |
| Jun 2026 | Prince | 8.1K | 1.4% | 5 |
| Jun 2026 | Wilson | 8.1K | 1.4% | 6 |
| Jul 2026 | Yonex | 368K | 66.3% | 1 |
| Jul 2026 | Babolat | 135K | 24.3% | 2 |
| Jul 2026 | Dunlop | 27.1K | 4.9% | 3 |
| Jul 2026 | Head | 9.9K | 1.8% | 4 |
| Jul 2026 | Prince | 8.1K | 1.5% | 5 |
| Jul 2026 | Wilson | 6.6K | 1.2% | 6 |
| Aug 2026 | Yonex | 368K | 65.5% | 1 |
| Aug 2026 | Babolat | 135K | 24% | 2 |
| Aug 2026 | Dunlop | 33.1K | 5.9% | 3 |
| Aug 2026 | Head | 12.1K | 2.2% | 4 |
| Aug 2026 | Wilson | 8.1K | 1.4% | 5 |
| Aug 2026 | Prince | 5.4K | 0.96% | 6 |
| Sep 2026 | Babolat | — | — | — |
| Sep 2026 | Dunlop | — | — | — |
| Sep 2026 | Head | — | — | — |
| Sep 2026 | Prince | — | — | — |
| Sep 2026 | Wilson | — | — | — |
| Sep 2026 | Yonex | — | — | — |

## What is being compared

- **Babolat**: Measured on the search term “babolat”.
- **Dunlop**: Measured on the search term “dunlop tyre”.
- **Head**: Measured on the search term “head padel”.
- **Prince**: Measured on the search term “prince tennis”.
- **Wilson**: Measured on the search term “wilson padel”.
- **Yonex**: Measured on the search term “yonex”.

- [Babolat](/demand/global-en/brands/babolat)
- [Dunlop](/demand/global-en/brands/dunlop)
- [Head](/demand/global-en/brands/head)
- [Prince](/demand/global-en/brands/prince-tennis)
- [Wilson](/demand/global-en/brands/wilson)
- [Yonex](/demand/global-en/brands/yonex)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tennis rackets worldwide?

In August 2026, Yonex was the most searched among tennis rackets worldwide, with an estimated 368K branded searches and 65.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Tennis rackets: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/tennis-rackets

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tennis-rackets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.