---
title: "Head vs Yonex: Which is more popular by branded search?"
description: "Which is more popular in search, Head or Yonex? Compare estimated monthly branded-search demand and Share of Search inside the Tennis racket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tennis-racket-brands/compare/head-vs-yonex"
publisher: "Brandwave"
---

# Head vs Yonex: Which is more popular by branded search?

Which is more popular in search, Head or Yonex? Compare estimated monthly branded-search demand and Share of Search inside the Tennis racket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Head and Yonex
- **Competitive set**: Tennis racket brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Head Share of Search**: 2.2%
- **Yonex Share of Search**: 66.2%

## Which is more popular in search, Head or Yonex?

- In August 2026, Yonex had more branded searches than Head among tennis racket brands worldwide. Yonex was estimated to have 368K branded searches compared to Head’s 12.1K, and held a 66.2% Share of Search versus Head’s 2.2%.
- Yonex was ahead of Head in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Head’s estimated Share of Search among tennis racket brands worldwide held steady at 2.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 11 months ending August 2026, Yonex’s estimated Share of Search among tennis racket brands worldwide moved from 66.9% to 66.2%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for tennis racket brands worldwide in August 2026?

- In August 2026, Yonex lost estimated Share of Search among tennis racket brands worldwide, from 67.3% to 66.2%.
- Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

## Month by month

| Month | Head estimated searches | Head Share of Search | Head rank | Yonex estimated searches | Yonex Share of Search | Yonex rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.8K | 2.2% | 4 | 450K | 66.9% | 1 |
| Nov 2025 | 14.8K | 2.5% | 4 | 368K | 62.3% | 1 |
| Dec 2025 | 14.8K | 2.3% | 4 | 450K | 70.2% | 1 |
| Jan 2026 | 14.8K | 2.2% | 4 | 450K | 67.1% | 1 |
| Feb 2026 | 14.8K | 2.2% | 4 | 450K | 67.5% | 1 |
| Mar 2026 | 14.8K | 2.5% | 4 | 368K | 62.5% | 1 |
| Apr 2026 | 14.8K | 2.5% | 4 | 368K | 63.1% | 1 |
| May 2026 | 12.1K | 2.1% | 4 | 368K | 62.8% | 1 |
| Jun 2026 | 9.9K | 1.7% | 4 | 368K | 63.7% | 1 |
| Jul 2026 | 9.9K | 1.8% | 4 | 368K | 67.3% | 1 |
| Aug 2026 | 12.1K | 2.2% | 4 | 368K | 66.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Head’s and Yonex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Head**: Measured on the search term “head padel”.
- **Yonex**: Measured on the search term “yonex”.

- [Head profile](/demand/global-en/brands/head)
- [Yonex profile](/demand/global-en/brands/yonex)
- [All tennis racket brands worldwide](/demand/global-en/categories/tennis-racket-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Head or Yonex?

In August 2026, Yonex had more branded searches than Head among tennis racket brands worldwide. Yonex was estimated to have 368K branded searches compared to Head’s 12.1K, and held a 66.2% Share of Search versus Head’s 2.2%.

## Cite this page

Brandwave. "Head vs Yonex: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/tennis-racket-brands/compare/head-vs-yonex

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tennis-racket-brands/compare/head-vs-yonex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.