--- title: "Tennis racket brands: Which brands are most popular in search?" description: "Compare the tennis racket brands players buy. Share of Search among Yonex, Babolat, Dunlop, Head and Wilson, the tennis racket brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/tennis-racket-brands" publisher: "Brandwave" --- # Tennis racket brands: Which brands are most popular in search? Compare the tennis racket brands players buy. Share of Search among Yonex, Babolat, Dunlop, Head and Wilson, the tennis racket brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Tennis racket brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Yonex, 66.2% ## Which brand is most popular in search among tennis racket brands worldwide? - In August 2026, Yonex was the most searched among tennis racket brands worldwide, with an estimated 368K branded searches and 66.2% estimated Share of Search within this set. - Babolat is in 2nd place, 41.9 percentage points behind at 24.3% Share of Search. - Across the 11 months ending August 2026, Yonex’s estimated Share of Search among tennis racket brands worldwide decreased from 66.9% to 66.2%. - Across the 11 months ending August 2026, Dunlop’s estimated Share of Search among tennis racket brands worldwide increased from 4.9% to 6%. - Across the 11 months ending August 2026, Yonex’s estimated Share of Search among tennis racket brands worldwide peaked at 70.2% in December 2025 and was lowest at 62.3% in November 2025. - Across the 11 months ending August 2026, Babolat’s estimated Share of Search among tennis racket brands worldwide peaked at 28.5% in June 2026 and was lowest at 21.1% in December 2025. - Across the 11 months ending August 2026, Dunlop’s estimated Share of Search among tennis racket brands worldwide peaked at 6% in August 2026 and was lowest at 4.1% in February 2026. - Across the 11 months ending August 2026, Babolat, Head and Wilson held steady: their estimated Share of Search among tennis racket brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Yonex vs Babolat: compare search popularity](/demand/global-en/compare/babolat-vs-yonex): 66.2% against 24.3% Share of Search. - [Yonex vs Dunlop: compare search popularity](/demand/global-en/compare/dunlop-vs-yonex): 66.2% against 6% Share of Search. - [Yonex vs Head: compare search popularity](/demand/global-en/compare/head-vs-yonex): 66.2% against 2.2% Share of Search. - [Babolat vs Dunlop: compare search popularity](/demand/global-en/compare/babolat-vs-dunlop): 24.3% against 6% Share of Search. - [Babolat vs Head: compare search popularity](/demand/global-en/compare/babolat-vs-head): 24.3% against 2.2% Share of Search. - [Dunlop vs Head: compare search popularity](/demand/global-en/compare/dunlop-vs-head): 6% against 2.2% Share of Search. ## How did search popularity change for tennis racket brands worldwide in August 2026? - In August 2026, Dunlop gained estimated Share of Search among tennis racket brands worldwide, from 5% to 6%. - In August 2026, Yonex lost estimated Share of Search among tennis racket brands worldwide, from 67.3% to 66.2%. - Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. - Estimated monthly branded searches for Babolat worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. - Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Yonex | 66.2% | 368K | 0.0% | Yonex | | 2 | Babolat | 24.3% | 135K | 0.0% | Babolat | | 3 | Dunlop | 6% | 33.1K | +22.1% | Dunlop | | 4 | Head | 2.2% | 12.1K | +22.2% | Head | | 5 | Wilson | 1.5% | 8.1K | +22.7% | Wilson | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Yonex | 450K | 66.9% | 1 | | Oct 2025 | Babolat | 165K | 24.5% | 2 | | Oct 2025 | Dunlop | 33.1K | 4.9% | 3 | | Oct 2025 | Head | 14.8K | 2.2% | 4 | | Oct 2025 | Wilson | 9.9K | 1.5% | 5 | | Nov 2025 | Yonex | 368K | 62.3% | 1 | | Nov 2025 | Babolat | 165K | 27.9% | 2 | | Nov 2025 | Dunlop | 33.1K | 5.6% | 3 | | Nov 2025 | Head | 14.8K | 2.5% | 4 | | Nov 2025 | Wilson | 9.9K | 1.7% | 5 | | Dec 2025 | Yonex | 450K | 70.2% | 1 | | Dec 2025 | Babolat | 135K | 21.1% | 2 | | Dec 2025 | Dunlop | 33.1K | 5.2% | 3 | | Dec 2025 | Head | 14.8K | 2.3% | 4 | | Dec 2025 | Wilson | 8.1K | 1.3% | 5 | | Jan 2026 | Yonex | 450K | 67.1% | 1 | | Jan 2026 | Babolat | 165K | 24.6% | 2 | | Jan 2026 | Dunlop | 33.1K | 4.9% | 3 | | Jan 2026 | Head | 14.8K | 2.2% | 4 | | Jan 2026 | Wilson | 8.1K | 1.2% | 5 | | Feb 2026 | Yonex | 450K | 67.5% | 1 | | Feb 2026 | Babolat | 165K | 24.7% | 2 | | Feb 2026 | Dunlop | 27.1K | 4.1% | 3 | | Feb 2026 | Head | 14.8K | 2.2% | 4 | | Feb 2026 | Wilson | 9.9K | 1.5% | 5 | | Mar 2026 | Yonex | 368K | 62.5% | 1 | | Mar 2026 | Babolat | 165K | 28% | 2 | | Mar 2026 | Dunlop | 33.1K | 5.6% | 3 | | Mar 2026 | Head | 14.8K | 2.5% | 4 | | Mar 2026 | Wilson | 8.1K | 1.4% | 5 | | Apr 2026 | Yonex | 368K | 63.1% | 1 | | Apr 2026 | Babolat | 165K | 28.3% | 2 | | Apr 2026 | Dunlop | 27.1K | 4.6% | 3 | | Apr 2026 | Head | 14.8K | 2.5% | 4 | | Apr 2026 | Wilson | 8.1K | 1.4% | 5 | | May 2026 | Yonex | 368K | 62.8% | 1 | | May 2026 | Babolat | 165K | 28.1% | 2 | | May 2026 | Dunlop | 33.1K | 5.6% | 3 | | May 2026 | Head | 12.1K | 2.1% | 4 | | May 2026 | Wilson | 8.1K | 1.4% | 5 | | Jun 2026 | Yonex | 368K | 63.7% | 1 | | Jun 2026 | Babolat | 165K | 28.5% | 2 | | Jun 2026 | Dunlop | 27.1K | 4.7% | 3 | | Jun 2026 | Head | 9.9K | 1.7% | 4 | | Jun 2026 | Wilson | 8.1K | 1.4% | 5 | | Jul 2026 | Yonex | 368K | 67.3% | 1 | | Jul 2026 | Babolat | 135K | 24.7% | 2 | | Jul 2026 | Dunlop | 27.1K | 5% | 3 | | Jul 2026 | Head | 9.9K | 1.8% | 4 | | Jul 2026 | Wilson | 6.6K | 1.2% | 5 | | Aug 2026 | Yonex | 368K | 66.2% | 1 | | Aug 2026 | Babolat | 135K | 24.3% | 2 | | Aug 2026 | Dunlop | 33.1K | 6% | 3 | | Aug 2026 | Head | 12.1K | 2.2% | 4 | | Aug 2026 | Wilson | 8.1K | 1.5% | 5 | | Sep 2026 | Babolat | — | — | — | | Sep 2026 | Dunlop | — | — | — | | Sep 2026 | Head | — | — | — | | Sep 2026 | Wilson | — | — | — | | Sep 2026 | Yonex | — | — | — | ## What is being compared - **Babolat**: Measured on the search term “babolat”. - **Dunlop**: Measured on the search term “dunlop tyre”. - **Head**: Measured on the search term “head padel”. - **Wilson**: Measured on the search term “wilson padel”. - **Yonex**: Measured on the search term “yonex”. - [Babolat](/demand/global-en/brands/babolat) - [Dunlop](/demand/global-en/brands/dunlop) - [Head](/demand/global-en/brands/head) - [Wilson](/demand/global-en/brands/wilson) - [Yonex](/demand/global-en/brands/yonex) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among tennis racket brands worldwide? In August 2026, Yonex was the most searched among tennis racket brands worldwide, with an estimated 368K branded searches and 66.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Tennis racket brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/tennis-racket-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tennis-racket-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.