---
title: "Samsung vs Sony: Which is more popular by branded search?"
description: "Which is more popular in search, Samsung or Sony? Compare estimated monthly branded-search demand and Share of Search inside the Television brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/television-brands/compare/samsung-vs-sony"
publisher: "Brandwave"
---

# Samsung vs Sony: Which is more popular by branded search?

Which is more popular in search, Samsung or Sony? Compare estimated monthly branded-search demand and Share of Search inside the Television brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Samsung and Sony
- **Competitive set**: Television brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Samsung Share of Search**: 7.9%
- **Sony Share of Search**: 51.2%

## Which is more popular in search, Samsung or Sony?

- In August 2026, Sony had more branded searches than Samsung among television brands worldwide. Sony was estimated to have 2.7M branded searches compared to Samsung’s 422K, and held a 51.2% Share of Search versus Samsung’s 7.9%.
- Sony was ahead of Samsung in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among television brands worldwide moved from 8.6% to 7.9%, and its estimated monthly branded searches moved from 452K to 422K.
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among television brands worldwide moved from 42.6% to 51.2%, and its estimated monthly branded searches moved from 2.2M to 2.7M.

## How did search popularity change for television brands worldwide in August 2026?

- In August 2026, Samsung gained estimated Share of Search among television brands worldwide, from 7% to 7.9%.
- Estimated monthly branded searches for Sony worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026.

## Month by month

| Month | Samsung estimated searches | Samsung Share of Search | Samsung rank | Sony estimated searches | Sony Share of Search | Sony rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 452K | 8.6% | 5 | 2.2M | 42.6% | 1 |
| Nov 2025 | 431K | 7.4% | 5 | 2.7M | 47% | 1 |
| Dec 2025 | 397K | 7.3% | 5 | 2.7M | 50.7% | 1 |
| Jan 2026 | 397K | 7% | 5 | 2.7M | 48.1% | 1 |
| Feb 2026 | 377K | 7.8% | 5 | 2.2M | 46.6% | 1 |
| Mar 2026 | 377K | 7.4% | 5 | 2.2M | 43.7% | 1 |
| Apr 2026 | 352K | 7.5% | 5 | 2.2M | 47.7% | 1 |
| May 2026 | 352K | 7.3% | 5 | 2.2M | 46.2% | 1 |
| Jun 2026 | 352K | 6.7% | 5 | 2.2M | 42.7% | 1 |
| Jul 2026 | 377K | 7% | 5 | 2.7M | 51% | 1 |
| Aug 2026 | 422K | 7.9% | 5 | 2.7M | 51.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Samsung’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.
- **Sony**: Measured on the search term “sony”.

- [Samsung profile](/demand/global-en/brands/samsung)
- [Sony profile](/demand/global-en/brands/sony)
- [All television brands worldwide](/demand/global-en/categories/television-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Samsung or Sony?

In August 2026, Sony had more branded searches than Samsung among television brands worldwide. Sony was estimated to have 2.7M branded searches compared to Samsung’s 422K, and held a 51.2% Share of Search versus Samsung’s 7.9%.

## Cite this page

Brandwave. "Samsung vs Sony: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/television-brands/compare/samsung-vs-sony

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/television-brands/compare/samsung-vs-sony. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.