--- title: "Television brands: Which are searched most?" description: "Compare the television brands people buy. Share of Search among Sony, TCL, Hisense, LG and Samsung, the television brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/television-brands" publisher: "Brandwave" --- # Television brands: Which are searched most? Compare the television brands people buy. Share of Search among Sony, TCL, Hisense, LG and Samsung, the television brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Television brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Sony, 51.2% ## Which brand is most popular in search among television brands worldwide? - In August 2026, Sony was the most searched among television brands worldwide, with an estimated 2.7M branded searches and 51.2% estimated Share of Search within this set. - TCL is in 2nd place, 32.5 percentage points behind at 18.7% Share of Search. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among television brands worldwide increased from 42.6% to 51.2%. - Across the 11 months ending August 2026, TCL’s estimated Share of Search among television brands worldwide decreased from 23.2% to 18.7%. - Across the 11 months ending August 2026, Hisense’s estimated Share of Search among television brands worldwide decreased from 15.7% to 12.6%. - Across the 11 months ending August 2026, Samsung’s estimated Share of Search among television brands worldwide decreased from 8.6% to 7.9%. - Across the 11 months ending August 2026, TCL’s estimated Share of Search among television brands worldwide peaked at 23.8% in March 2026 and was lowest at 18.5% in December 2025. - Across the 11 months ending August 2026, Hisense’s estimated Share of Search among television brands worldwide peaked at 19.1% in June 2026 and was lowest at 12.6% in August 2026. - Across the 11 months ending August 2026, LG’s estimated Share of Search among television brands worldwide peaked at 12% in March 2026 and was lowest at 7.6% in November 2025. - Across the 11 months ending August 2026, Samsung’s estimated Share of Search among television brands worldwide peaked at 8.6% in October 2025 and was lowest at 6.7% in June 2026. - Across the 11 months ending August 2026, LG held steady: its estimated Share of Search among television brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Sony vs TCL: compare search popularity](/demand/global-en/compare/sony-vs-tcl): 51.2% against 18.7% Share of Search. - [Sony vs Hisense: compare search popularity](/demand/global-en/compare/hisense-vs-sony): 51.2% against 12.6% Share of Search. - [Sony vs LG: compare search popularity](/demand/global-en/compare/lg-vs-sony): 51.2% against 9.6% Share of Search. - [Sony vs Samsung: compare search popularity](/demand/global-en/compare/samsung-vs-sony): 51.2% against 7.9% Share of Search. - [TCL vs Hisense: compare search popularity](/demand/global-en/compare/hisense-vs-tcl): 18.7% against 12.6% Share of Search. - [TCL vs LG: compare search popularity](/demand/global-en/compare/lg-vs-tcl): 18.7% against 9.6% Share of Search. - [TCL vs Samsung: compare search popularity](/demand/global-en/compare/samsung-vs-tcl): 18.7% against 7.9% Share of Search. - [Hisense vs LG: compare search popularity](/demand/global-en/compare/hisense-vs-lg): 12.6% against 9.6% Share of Search. - [Hisense vs Samsung: compare search popularity](/demand/global-en/compare/hisense-vs-samsung): 12.6% against 7.9% Share of Search. - [LG vs Samsung: compare search popularity](/demand/global-en/compare/lg-vs-samsung): 9.6% against 7.9% Share of Search. ## How did search popularity change for television brands worldwide in August 2026? - In August 2026, LG gained estimated Share of Search among television brands worldwide, from 8% to 9.6%. - In August 2026, Samsung gained estimated Share of Search among television brands worldwide, from 7% to 7.9%. - In August 2026, Hisense lost estimated Share of Search among television brands worldwide, from 15.3% to 12.6%. - Estimated monthly branded searches for Sony worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026. - Estimated monthly branded searches for TCL worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Sony | 51.2% | 2.7M | 0.0% | Sony | | 2 | TCL | 18.7% | 1M | 0.0% | TCL | | 3 | Hisense | 12.6% | 673K | -18.2% | Hisense | | 4 | LG | 9.6% | 513K | +19.0% | LG | | 5 | Samsung | 7.9% | 422K | +12.0% | Samsung | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sony | 2.2M | 42.6% | 1 | | Oct 2025 | TCL | 1.2M | 23.2% | 2 | | Oct 2025 | Hisense | 823K | 15.7% | 3 | | Oct 2025 | LG | 522K | 9.9% | 4 | | Oct 2025 | Samsung | 452K | 8.6% | 5 | | Nov 2025 | Sony | 2.7M | 47% | 1 | | Nov 2025 | TCL | 1.2M | 20.9% | 2 | | Nov 2025 | Hisense | 1M | 17.1% | 3 | | Nov 2025 | LG | 445K | 7.6% | 4 | | Nov 2025 | Samsung | 431K | 7.4% | 5 | | Dec 2025 | Sony | 2.7M | 50.7% | 1 | | Dec 2025 | TCL | 1M | 18.5% | 2 | | Dec 2025 | Hisense | 823K | 15.2% | 3 | | Dec 2025 | LG | 440K | 8.1% | 4 | | Dec 2025 | Samsung | 397K | 7.3% | 5 | | Jan 2026 | Sony | 2.7M | 48.1% | 1 | | Jan 2026 | TCL | 1.2M | 21.4% | 2 | | Jan 2026 | Hisense | 823K | 14.4% | 3 | | Jan 2026 | LG | 522K | 9.2% | 4 | | Jan 2026 | Samsung | 397K | 7% | 5 | | Feb 2026 | Sony | 2.2M | 46.6% | 1 | | Feb 2026 | TCL | 1M | 20.8% | 2 | | Feb 2026 | Hisense | 673K | 14% | 3 | | Feb 2026 | LG | 513K | 10.7% | 4 | | Feb 2026 | Samsung | 377K | 7.8% | 5 | | Mar 2026 | Sony | 2.2M | 43.7% | 1 | | Mar 2026 | TCL | 1.2M | 23.8% | 2 | | Mar 2026 | Hisense | 673K | 13.1% | 3 | | Mar 2026 | LG | 613K | 12% | 4 | | Mar 2026 | Samsung | 377K | 7.4% | 5 | | Apr 2026 | Sony | 2.2M | 47.7% | 1 | | Apr 2026 | TCL | 1M | 21.3% | 2 | | Apr 2026 | Hisense | 673K | 14.3% | 3 | | Apr 2026 | LG | 431K | 9.2% | 4 | | Apr 2026 | Samsung | 352K | 7.5% | 5 | | May 2026 | Sony | 2.2M | 46.2% | 1 | | May 2026 | TCL | 1M | 20.6% | 2 | | May 2026 | Hisense | 823K | 17% | 3 | | May 2026 | LG | 431K | 8.9% | 4 | | May 2026 | Samsung | 352K | 7.3% | 5 | | Jun 2026 | Sony | 2.2M | 42.7% | 1 | | Jun 2026 | TCL | 1.2M | 23.3% | 2 | | Jun 2026 | Hisense | 1M | 19.1% | 3 | | Jun 2026 | LG | 431K | 8.2% | 4 | | Jun 2026 | Samsung | 352K | 6.7% | 5 | | Jul 2026 | Sony | 2.7M | 51% | 1 | | Jul 2026 | TCL | 1M | 18.6% | 2 | | Jul 2026 | Hisense | 823K | 15.3% | 3 | | Jul 2026 | LG | 431K | 8% | 4 | | Jul 2026 | Samsung | 377K | 7% | 5 | | Aug 2026 | Sony | 2.7M | 51.2% | 1 | | Aug 2026 | TCL | 1M | 18.7% | 2 | | Aug 2026 | Hisense | 673K | 12.6% | 3 | | Aug 2026 | LG | 513K | 9.6% | 4 | | Aug 2026 | Samsung | 422K | 7.9% | 5 | | Sep 2026 | Hisense | — | — | — | | Sep 2026 | LG | — | — | — | | Sep 2026 | Samsung | — | — | — | | Sep 2026 | Sony | — | — | — | | Sep 2026 | TCL | — | — | — | ## What is being compared - **Hisense**: Measured on the search term “hisense”. - **LG**: Measured on the search terms “lg com”, “lg washer” and “lg washing machine”, summed into one figure. - **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure. - **Sony**: Measured on the search term “sony”. - **TCL**: Measured on the search term “tcl”. - [Hisense](/demand/global-en/brands/hisense) - [LG](/demand/global-en/brands/lg) - [Samsung](/demand/global-en/brands/samsung) - [Sony](/demand/global-en/brands/sony) - [TCL](/demand/global-en/brands/tcl) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among television brands worldwide? In August 2026, Sony was the most searched among television brands worldwide, with an estimated 2.7M branded searches and 51.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Television brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/television-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/television-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.