---
title: "Telecom software: Which brands are most popular in search?"
description: "Compare the telecom software drivers choose between. Share of Search among Huawei, Nokia, CSG, Ericsson, Netcracker and Amdocs, the telecom software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/telecom-software"
publisher: "Brandwave"
---

# Telecom software: Which brands are most popular in search?

Compare the telecom software drivers choose between. Share of Search among Huawei, Nokia, CSG, Ericsson, Netcracker and Amdocs, the telecom software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Telecom software
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Huawei, 64.5%

## Which brand is most popular in search among telecom software worldwide?

- In August 2026, Huawei was the most searched among telecom software worldwide, with an estimated 3.4M branded searches and 64.5% estimated Share of Search within this set.
- Nokia is in 2nd place, 35.6 percentage points behind at 28.9% Share of Search.
- Across the 11 months ending August 2026, Huawei’s estimated Share of Search among telecom software worldwide increased from 62.9% to 64.5%.
- Across the 11 months ending August 2026, Nokia’s estimated Share of Search among telecom software worldwide increased from 28.1% to 28.9%.
- Across the 11 months ending August 2026, CSG’s estimated Share of Search among telecom software worldwide decreased from 5.7% to 3.2%.
- Across the 11 months ending August 2026, Huawei’s estimated Share of Search among telecom software worldwide peaked at 67.7% in April 2026 and was lowest at 59.7% in February 2026.
- Across the 11 months ending August 2026, Nokia’s estimated Share of Search among telecom software worldwide peaked at 33% in July 2026 and was lowest at 24.7% in April 2026.
- Across the 11 months ending August 2026, CSG’s estimated Share of Search among telecom software worldwide peaked at 9.8% in February 2026 and was lowest at 3% in July 2026.
- Across the 11 months ending August 2026, Ericsson’s estimated Share of Search among telecom software worldwide peaked at 4.6% in June 2026 and was lowest at 2.6% in November 2025.
- Across the 11 months ending August 2026, Ericsson, Netcracker and Amdocs held steady: their estimated Share of Search among telecom software worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Huawei vs Nokia: compare search popularity](/demand/global-en/compare/huawei-vs-nokia): 64.5% against 28.9% Share of Search.
- [Huawei vs CSG: compare search popularity](/demand/global-en/compare/csg-vs-huawei): 64.5% against 3.2% Share of Search.
- [Huawei vs Ericsson: compare search popularity](/demand/global-en/compare/ericsson-vs-huawei): 64.5% against 3.2% Share of Search.
- [Nokia vs CSG: compare search popularity](/demand/global-en/compare/csg-vs-nokia): 28.9% against 3.2% Share of Search.
- [Nokia vs Ericsson: compare search popularity](/demand/global-en/compare/ericsson-vs-nokia): 28.9% against 3.2% Share of Search.
- [CSG vs Ericsson: compare search popularity](/demand/global-en/compare/csg-vs-ericsson): 3.2% Share of Search each.

## How did search popularity change for telecom software worldwide in August 2026?

- In August 2026, Huawei gained estimated Share of Search among telecom software worldwide, from 60.2% to 64.5%.
- In August 2026, Nokia lost estimated Share of Search among telecom software worldwide, from 33% to 28.9%.
- In August 2026, CSG rose from 4th to 3rd among telecom software worldwide.
- In August 2026, Ericsson fell from 3rd to 4th among telecom software worldwide.
- Estimated monthly branded searches for Netcracker worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.
- Estimated monthly branded searches for Amdocs worldwide fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Huawei | 64.5% | 3.4M | +22.3% | Huawei |
| 2 | Nokia | 28.9% | 1.5M | 0.0% | Nokia |
| 3 | CSG | 3.2% | 165K | +22.2% | CSG |
| 4 | Ericsson | 3.2% | 165K | 0.0% | Ericsson |
| 5 | Netcracker | 0.19% | 9.9K | -18.2% | Netcracker |
| 6 | Amdocs | <0.01% | 50 | -28.6% | Amdocs |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Huawei | 4.1M | 62.9% | 1 |
| Oct 2025 | Nokia | 1.8M | 28.1% | 2 |
| Oct 2025 | CSG | 368K | 5.7% | 3 |
| Oct 2025 | Ericsson | 201K | 3.1% | 4 |
| Oct 2025 | Netcracker | 14.8K | 0.23% | 5 |
| Oct 2025 | Amdocs | 70 | <0.01% | 6 |
| Nov 2025 | Huawei | 4.1M | 64.5% | 1 |
| Nov 2025 | Nokia | 1.8M | 28.8% | 2 |
| Nov 2025 | CSG | 246K | 3.9% | 3 |
| Nov 2025 | Ericsson | 165K | 2.6% | 4 |
| Nov 2025 | Netcracker | 14.8K | 0.23% | 5 |
| Nov 2025 | Amdocs | 50 | <0.01% | 6 |
| Dec 2025 | Huawei | 3.4M | 64.1% | 1 |
| Dec 2025 | Nokia | 1.5M | 28.7% | 2 |
| Dec 2025 | CSG | 201K | 3.8% | 3 |
| Dec 2025 | Ericsson | 165K | 3.2% | 4 |
| Dec 2025 | Netcracker | 12.1K | 0.23% | 5 |
| Dec 2025 | Amdocs | 70 | <0.01% | 6 |
| Jan 2026 | Huawei | 3.4M | 60.2% | 1 |
| Jan 2026 | Nokia | 1.5M | 27% | 2 |
| Jan 2026 | CSG | 450K | 8.1% | 3 |
| Jan 2026 | Ericsson | 246K | 4.4% | 4 |
| Jan 2026 | Netcracker | 14.8K | 0.27% | 5 |
| Jan 2026 | Amdocs | 70 | <0.01% | 6 |
| Feb 2026 | Huawei | 2.7M | 59.7% | 1 |
| Feb 2026 | Nokia | 1.2M | 26.6% | 2 |
| Feb 2026 | CSG | 450K | 9.8% | 3 |
| Feb 2026 | Ericsson | 165K | 3.6% | 4 |
| Feb 2026 | Netcracker | 14.8K | 0.32% | 5 |
| Feb 2026 | Amdocs | 70 | <0.01% | 6 |
| Mar 2026 | Huawei | 3.4M | 64% | 1 |
| Mar 2026 | Nokia | 1.5M | 28.7% | 2 |
| Mar 2026 | CSG | 201K | 3.8% | 3 |
| Mar 2026 | Ericsson | 165K | 3.2% | 4 |
| Mar 2026 | Netcracker | 14.8K | 0.28% | 5 |
| Mar 2026 | Amdocs | 70 | <0.01% | 6 |
| Apr 2026 | Huawei | 3.4M | 67.7% | 1 |
| Apr 2026 | Nokia | 1.2M | 24.7% | 2 |
| Apr 2026 | CSG | 201K | 4.1% | 3 |
| Apr 2026 | Ericsson | 165K | 3.3% | 4 |
| Apr 2026 | Netcracker | 12.1K | 0.24% | 5 |
| Apr 2026 | Amdocs | 70 | <0.01% | 6 |
| May 2026 | Huawei | 3.4M | 64.5% | 1 |
| May 2026 | Nokia | 1.5M | 28.9% | 2 |
| May 2026 | CSG | 165K | 3.2% | 3 |
| May 2026 | Ericsson | 165K | 3.2% | 4 |
| May 2026 | Netcracker | 12.1K | 0.23% | 5 |
| May 2026 | Amdocs | 50 | <0.01% | 6 |
| Jun 2026 | Huawei | 2.7M | 63.2% | 1 |
| Jun 2026 | Nokia | 1.2M | 28.1% | 2 |
| Jun 2026 | Ericsson | 201K | 4.6% | 3 |
| Jun 2026 | CSG | 165K | 3.8% | 4 |
| Jun 2026 | Netcracker | 12.1K | 0.28% | 5 |
| Jun 2026 | Amdocs | 70 | <0.01% | 6 |
| Jul 2026 | Huawei | 2.7M | 60.2% | 1 |
| Jul 2026 | Nokia | 1.5M | 33% | 2 |
| Jul 2026 | Ericsson | 165K | 3.6% | 3 |
| Jul 2026 | CSG | 135K | 3% | 4 |
| Jul 2026 | Netcracker | 12.1K | 0.27% | 5 |
| Jul 2026 | Amdocs | 70 | <0.01% | 6 |
| Aug 2026 | Huawei | 3.4M | 64.5% | 1 |
| Aug 2026 | Nokia | 1.5M | 28.9% | 2 |
| Aug 2026 | CSG | 165K | 3.2% | 3 |
| Aug 2026 | Ericsson | 165K | 3.2% | 4 |
| Aug 2026 | Netcracker | 9.9K | 0.19% | 5 |
| Aug 2026 | Amdocs | 50 | <0.01% | 6 |
| Sep 2026 | Amdocs | — | — | — |
| Sep 2026 | CSG | — | — | — |
| Sep 2026 | Ericsson | — | — | — |
| Sep 2026 | Huawei | — | — | — |
| Sep 2026 | Netcracker | — | — | — |
| Sep 2026 | Nokia | — | — | — |

## What is being compared

- **Amdocs**: Measured on the search term “amdocs telecom”.
- **CSG**: Measured on the search term “csg”.
- **Ericsson**: Measured on the search term “ericsson”.
- **Huawei**: Measured on the search term “huawei”.
- **Netcracker**: Measured on the search term “net cracker”.
- **Nokia**: Measured on the search term “nokia”.

- [Amdocs](/demand/global-en/brands/amdocs)
- [CSG](/demand/global-en/brands/csg)
- [Ericsson](/demand/global-en/brands/ericsson)
- [Huawei](/demand/global-en/brands/huawei)
- [Netcracker](/demand/global-en/brands/netcracker)
- [Nokia](/demand/global-en/brands/nokia)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among telecom software worldwide?

In August 2026, Huawei was the most searched among telecom software worldwide, with an estimated 3.4M branded searches and 64.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Telecom software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/telecom-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/telecom-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.