---
title: "Teething toy brands: Which brands are most popular in search?"
description: "Compare the teething toy brands parents buy. Share of Search among NUK, Sophie la Girafe, Nuby, MAM and Matchstick Monkey, the teething toy brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/teething-toy-brands"
publisher: "Brandwave"
---

# Teething toy brands: Which brands are most popular in search?

Compare the teething toy brands parents buy. Share of Search among NUK, Sophie la Girafe, Nuby, MAM and Matchstick Monkey, the teething toy brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Teething toy brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: NUK, 42.9%

## Which brand is most popular in search among teething toy brands worldwide?

- In August 2026, NUK was the most searched among teething toy brands worldwide, with an estimated 74K branded searches and 42.9% estimated Share of Search within this set.
- Sophie la Girafe is in 2nd place, 14.2 percentage points behind at 28.7% Share of Search.
- Across the 11 months ending August 2026, NUK’s estimated Share of Search among teething toy brands worldwide increased from 40.1% to 42.9%.
- Across the 11 months ending August 2026, Sophie la Girafe’s estimated Share of Search among teething toy brands worldwide decreased from 32.8% to 28.7%.
- Across the 11 months ending August 2026, Nuby’s estimated Share of Search among teething toy brands worldwide increased from 12% to 12.9%.
- Across the 11 months ending August 2026, MAM’s estimated Share of Search among teething toy brands worldwide decreased from 9.8% to 8.6%.
- Across the 11 months ending August 2026, Matchstick Monkey’s estimated Share of Search among teething toy brands worldwide increased from 5.4% to 7%.
- Across the 11 months ending August 2026, NUK’s estimated Share of Search among teething toy brands worldwide peaked at 47.6% in January 2026 and was lowest at 28.9% in May 2026.
- Across the 11 months ending August 2026, Sophie la Girafe’s estimated Share of Search among teething toy brands worldwide peaked at 52.8% in May 2026 and was lowest at 26% in January 2026.
- Across the 11 months ending August 2026, Nuby’s estimated Share of Search among teething toy brands worldwide peaked at 13% in April 2026 and was lowest at 8.7% in May 2026.
- Across the 11 months ending August 2026, MAM’s estimated Share of Search among teething toy brands worldwide peaked at 9.8% in October 2025 and was lowest at 5.8% in May 2026.
- Across the 11 months ending August 2026, Matchstick Monkey’s estimated Share of Search among teething toy brands worldwide peaked at 7% in July 2026 and was lowest at 3.9% in May 2026.

## Compare search popularity between leading brands

- [NUK vs Sophie la Girafe: compare search popularity](/demand/global-en/compare/nuk-vs-sophie-la-girafe): 42.9% against 28.7% Share of Search.
- [NUK vs Nuby: compare search popularity](/demand/global-en/compare/nuby-vs-nuk): 42.9% against 12.9% Share of Search.
- [NUK vs MAM: compare search popularity](/demand/global-en/compare/mam-vs-nuk): 42.9% against 8.6% Share of Search.
- [NUK vs Matchstick Monkey: compare search popularity](/demand/global-en/compare/matchstick-monkey-vs-nuk): 42.9% against 7% Share of Search.
- [Sophie la Girafe vs Nuby: compare search popularity](/demand/global-en/compare/nuby-vs-sophie-la-girafe): 28.7% against 12.9% Share of Search.
- [Sophie la Girafe vs MAM: compare search popularity](/demand/global-en/compare/mam-vs-sophie-la-girafe): 28.7% against 8.6% Share of Search.
- [Sophie la Girafe vs Matchstick Monkey: compare search popularity](/demand/global-en/compare/matchstick-monkey-vs-sophie-la-girafe): 28.7% against 7% Share of Search.
- [Nuby vs MAM: compare search popularity](/demand/global-en/compare/mam-vs-nuby): 12.9% against 8.6% Share of Search.
- [Nuby vs Matchstick Monkey: compare search popularity](/demand/global-en/compare/matchstick-monkey-vs-nuby): 12.9% against 7% Share of Search.
- [MAM vs Matchstick Monkey: compare search popularity](/demand/global-en/compare/mam-vs-matchstick-monkey): 8.6% against 7% Share of Search.

## How did search popularity change for teething toy brands worldwide in August 2026?

- Estimated monthly branded searches for Matchstick Monkey worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.
- Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
- Estimated monthly branded searches for Sophie la Girafe worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | NUK | 42.9% | 74K | 0.0% | NUK |
| 2 | Sophie la Girafe | 28.7% | 49.5K | 0.0% | Sophie la Girafe |
| 3 | Nuby | 12.9% | 22.2K | 0.0% | Nuby |
| 4 | MAM | 8.6% | 14.8K | 0.0% | MAM |
| 5 | Matchstick Monkey | 7% | 12.1K | 0.0% | Matchstick Monkey |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | NUK | 74K | 40.1% | 1 |
| Oct 2025 | Sophie la Girafe | 60.5K | 32.8% | 2 |
| Oct 2025 | Nuby | 22.2K | 12% | 3 |
| Oct 2025 | MAM | 18.1K | 9.8% | 4 |
| Oct 2025 | Matchstick Monkey | 9.9K | 5.4% | 5 |
| Nov 2025 | NUK | 74K | 40.1% | 1 |
| Nov 2025 | Sophie la Girafe | 60.5K | 32.8% | 2 |
| Nov 2025 | Nuby | 22.2K | 12% | 3 |
| Nov 2025 | MAM | 18.1K | 9.8% | 4 |
| Nov 2025 | Matchstick Monkey | 9.9K | 5.4% | 5 |
| Dec 2025 | NUK | 74K | 40.8% | 1 |
| Dec 2025 | Sophie la Girafe | 60.5K | 33.4% | 2 |
| Dec 2025 | Nuby | 22.2K | 12.2% | 3 |
| Dec 2025 | MAM | 14.8K | 8.2% | 4 |
| Dec 2025 | Matchstick Monkey | 9.9K | 5.5% | 5 |
| Jan 2026 | NUK | 90.5K | 47.6% | 1 |
| Jan 2026 | Sophie la Girafe | 49.5K | 26% | 2 |
| Jan 2026 | Nuby | 22.2K | 11.7% | 3 |
| Jan 2026 | MAM | 18.1K | 9.5% | 4 |
| Jan 2026 | Matchstick Monkey | 9.9K | 5.2% | 5 |
| Feb 2026 | NUK | 74K | 44.5% | 1 |
| Feb 2026 | Sophie la Girafe | 49.5K | 29.8% | 2 |
| Feb 2026 | Nuby | 18.1K | 10.9% | 3 |
| Feb 2026 | MAM | 14.8K | 8.9% | 4 |
| Feb 2026 | Matchstick Monkey | 9.9K | 6% | 5 |
| Mar 2026 | NUK | 90.5K | 47.6% | 1 |
| Mar 2026 | Sophie la Girafe | 49.5K | 26% | 2 |
| Mar 2026 | Nuby | 22.2K | 11.7% | 3 |
| Mar 2026 | MAM | 18.1K | 9.5% | 4 |
| Mar 2026 | Matchstick Monkey | 9.9K | 5.2% | 5 |
| Apr 2026 | NUK | 74K | 43.4% | 1 |
| Apr 2026 | Sophie la Girafe | 49.5K | 29% | 2 |
| Apr 2026 | Nuby | 22.2K | 13% | 3 |
| Apr 2026 | MAM | 14.8K | 8.7% | 4 |
| Apr 2026 | Matchstick Monkey | 9.9K | 5.8% | 5 |
| May 2026 | Sophie la Girafe | 135K | 52.8% | 1 |
| May 2026 | NUK | 74K | 28.9% | 2 |
| May 2026 | Nuby | 22.2K | 8.7% | 3 |
| May 2026 | MAM | 14.8K | 5.8% | 4 |
| May 2026 | Matchstick Monkey | 9.9K | 3.9% | 5 |
| Jun 2026 | Sophie la Girafe | 110K | 47.6% | 1 |
| Jun 2026 | NUK | 74K | 32% | 2 |
| Jun 2026 | Nuby | 22.2K | 9.6% | 3 |
| Jun 2026 | MAM | 14.8K | 6.4% | 4 |
| Jun 2026 | Matchstick Monkey | 9.9K | 4.3% | 5 |
| Jul 2026 | NUK | 74K | 42.9% | 1 |
| Jul 2026 | Sophie la Girafe | 49.5K | 28.7% | 2 |
| Jul 2026 | Nuby | 22.2K | 12.9% | 3 |
| Jul 2026 | MAM | 14.8K | 8.6% | 4 |
| Jul 2026 | Matchstick Monkey | 12.1K | 7% | 5 |
| Aug 2026 | NUK | 74K | 42.9% | 1 |
| Aug 2026 | Sophie la Girafe | 49.5K | 28.7% | 2 |
| Aug 2026 | Nuby | 22.2K | 12.9% | 3 |
| Aug 2026 | MAM | 14.8K | 8.6% | 4 |
| Aug 2026 | Matchstick Monkey | 12.1K | 7% | 5 |
| Sep 2026 | MAM | — | — | — |
| Sep 2026 | Matchstick Monkey | — | — | — |
| Sep 2026 | Nuby | — | — | — |
| Sep 2026 | NUK | — | — | — |
| Sep 2026 | Sophie la Girafe | — | — | — |

## What is being compared

- **MAM**: Measured on the search term “mam dummy”.
- **Matchstick Monkey**: Measured on the search term “matchstick monkey”.
- **Nuby**: Measured on the search term “nuby”.
- **NUK**: Measured on the search term “nuk”.
- **Sophie la Girafe**: Measured on the search term “sophie la girafe”.

- [MAM](/demand/global-en/brands/mam)
- [Matchstick Monkey](/demand/global-en/brands/matchstick-monkey)
- [Nuby](/demand/global-en/brands/nuby)
- [NUK](/demand/global-en/brands/nuk)
- [Sophie la Girafe](/demand/global-en/brands/sophie-la-girafe)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among teething toy brands worldwide?

In August 2026, NUK was the most searched among teething toy brands worldwide, with an estimated 74K branded searches and 42.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Teething toy brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/teething-toy-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/teething-toy-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.