---
title: "Colgate vs Oral-B: Which is searched more?"
description: "Which is more popular in search, Colgate or Oral-B? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening strip brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/teeth-whitening-strip-brands/compare/colgate-vs-oral-b"
publisher: "Brandwave"
---

# Colgate vs Oral-B: Which is searched more?

Which is more popular in search, Colgate or Oral-B? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening strip brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Colgate and Oral-B
- **Competitive set**: Teeth whitening strip brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Colgate Share of Search**: 45.6%
- **Oral-B Share of Search**: 41.5%

## Which is more popular in search, Colgate or Oral-B?

- In September 2026, Colgate had more branded searches than Oral-B among teeth whitening strip brands worldwide. Colgate was estimated to have 736K branded searches compared to Oral-B’s 669K, and held a 45.6% Share of Search versus Oral-B’s 41.5%.
- The lead changed hands once in the 12 months ending September 2026: Colgate took it in March 2026.
- Across the 12 months ending September 2026, Colgate’s estimated Share of Search among teeth whitening strip brands worldwide moved from 39.9% to 45.6%, and its estimated monthly branded searches moved from 661K to 736K.
- Across the 12 months ending September 2026, Oral-B’s estimated Share of Search among teeth whitening strip brands worldwide moved from 45.3% to 41.5%, and its estimated monthly branded searches moved from 751K to 669K.

## How did search popularity change for teeth whitening strip brands worldwide in September 2026?

- In September 2026, Oral-B gained estimated Share of Search among teeth whitening strip brands worldwide, from 40% to 41.5%.
- Estimated monthly branded searches for Colgate worldwide rose 11.3% over 12 measured months, from 661K to 736K in September 2026.

## Month by month

| Month | Colgate estimated searches | Colgate Share of Search | Colgate rank | Oral-B estimated searches | Oral-B Share of Search | Oral-B rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 661K | 39.9% | 2 | 751K | 45.3% | 1 |
| Nov 2025 | 579K | 28.8% | 2 | 1M | 51.8% | 1 |
| Dec 2025 | 588K | 32.2% | 2 | 918K | 50.3% | 1 |
| Jan 2026 | 651K | 37.9% | 2 | 751K | 43.8% | 1 |
| Feb 2026 | 604K | 40.4% | 2 | 614K | 41.1% | 1 |
| Mar 2026 | 769K | 44.5% | 1 | 614K | 35.6% | 2 |
| Apr 2026 | 712K | 44.4% | 1 | 614K | 38.3% | 2 |
| May 2026 | 668K | 43.8% | 1 | 614K | 40.3% | 2 |
| Jun 2026 | 651K | 43% | 1 | 614K | 40.6% | 2 |
| Jul 2026 | 684K | 43.7% | 1 | 614K | 39.2% | 2 |
| Aug 2026 | 766K | 45.8% | 1 | 669K | 40% | 2 |
| Sep 2026 | 736K | 45.6% | 1 | 669K | 41.5% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Colgate’s and Oral-B’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Colgate**: Measured on the search terms “colgate”, “colgate toothpaste”, “colgate total” and “colgate wisp”, summed into one figure.
- **Oral-B**: Measured on the search terms “oral b electric toothbrush” and “oral-b”, summed into one figure.

- [Colgate profile](/demand/global-en/brands/colgate)
- [Oral-B profile](/demand/global-en/brands/oral-b)
- [All teeth whitening strip brands worldwide](/demand/global-en/categories/teeth-whitening-strip-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Colgate or Oral-B?

In September 2026, Colgate had more branded searches than Oral-B among teeth whitening strip brands worldwide. Colgate was estimated to have 736K branded searches compared to Oral-B’s 669K, and held a 45.6% Share of Search versus Oral-B’s 41.5%.

## Cite this page

Brandwave. "Colgate vs Oral-B: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/teeth-whitening-strip-brands/compare/colgate-vs-oral-b

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/teeth-whitening-strip-brands/compare/colgate-vs-oral-b. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.