--- title: "Colgate vs Hismile: Which is searched more?" description: "Which is more popular in search, Colgate or Hismile? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening strip brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/teeth-whitening-strip-brands/compare/colgate-vs-hismile" publisher: "Brandwave" --- # Colgate vs Hismile: Which is searched more? Which is more popular in search, Colgate or Hismile? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening strip brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Colgate and Hismile - **Competitive set**: Teeth whitening strip brands - **Market**: Global - **Month measured**: Sep 2026 - **Colgate Share of Search**: 45.6% - **Hismile Share of Search**: 8.8% ## Which is more popular in search, Colgate or Hismile? - In September 2026, Colgate had more branded searches than Hismile among teeth whitening strip brands worldwide. Colgate was estimated to have 736K branded searches compared to Hismile’s 142K, and held a 45.6% Share of Search versus Hismile’s 8.8%. - Colgate was ahead of Hismile in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Colgate’s estimated Share of Search among teeth whitening strip brands worldwide moved from 39.9% to 45.6%, and its estimated monthly branded searches moved from 661K to 736K. - Across the 12 months ending September 2026, Hismile’s estimated Share of Search among teeth whitening strip brands worldwide moved from 10.6% to 8.8%, and its estimated monthly branded searches moved from 175K to 142K. ## How did search popularity change for teeth whitening strip brands worldwide in September 2026? - In September 2026, Hismile lost estimated Share of Search among teeth whitening strip brands worldwide, from 10.2% to 8.8%. - Estimated monthly branded searches for Colgate worldwide rose 11.3% over 12 measured months, from 661K to 736K in September 2026. ## Month by month | Month | Colgate estimated searches | Colgate Share of Search | Colgate rank | Hismile estimated searches | Hismile Share of Search | Hismile rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 661K | 39.9% | 2 | 175K | 10.6% | 3 | | Nov 2025 | 579K | 28.8% | 2 | 319K | 15.9% | 3 | | Dec 2025 | 588K | 32.2% | 2 | 245K | 13.4% | 3 | | Jan 2026 | 651K | 37.9% | 2 | 227K | 13.2% | 3 | | Feb 2026 | 604K | 40.4% | 2 | 207K | 13.8% | 3 | | Mar 2026 | 769K | 44.5% | 1 | 262K | 15.2% | 3 | | Apr 2026 | 712K | 44.4% | 1 | 209K | 13% | 3 | | May 2026 | 668K | 43.8% | 1 | 176K | 11.5% | 3 | | Jun 2026 | 651K | 43% | 1 | 183K | 12.1% | 3 | | Jul 2026 | 684K | 43.7% | 1 | 202K | 12.9% | 3 | | Aug 2026 | 766K | 45.8% | 1 | 171K | 10.2% | 3 | | Sep 2026 | 736K | 45.6% | 1 | 142K | 8.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Colgate’s and Hismile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Colgate**: Measured on the search terms “colgate”, “colgate toothpaste”, “colgate total” and “colgate wisp”, summed into one figure. - **Hismile**: Measured on the search terms “hi smile”, “hismile”, “hismile mouthwash” and “hismile toothbrush”, summed into one figure. - [Colgate profile](/demand/global-en/brands/colgate) - [Hismile profile](/demand/global-en/brands/hismile) - [All teeth whitening strip brands worldwide](/demand/global-en/categories/teeth-whitening-strip-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Colgate or Hismile? In September 2026, Colgate had more branded searches than Hismile among teeth whitening strip brands worldwide. Colgate was estimated to have 736K branded searches compared to Hismile’s 142K, and held a 45.6% Share of Search versus Hismile’s 8.8%. ## Cite this page Brandwave. "Colgate vs Hismile: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/teeth-whitening-strip-brands/compare/colgate-vs-hismile This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/teeth-whitening-strip-brands/compare/colgate-vs-hismile. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.