---
title: "Teeth whitening strip brands: Which are searched most?"
description: "Compare the teeth whitening strip brands brands people buy. Share of Search among Oral-B, Colgate, Hismile, Crest and Snow, the teeth whitening strip brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/teeth-whitening-strip-brands"
publisher: "Brandwave"
---

# Teeth whitening strip brands: Which are searched most?

Compare the teeth whitening strip brands brands people buy. Share of Search among Oral-B, Colgate, Hismile, Crest and Snow, the teeth whitening strip brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Teeth whitening strip brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Oral-B, 44.6%

## Which brand is most popular in search among teeth whitening strip brands worldwide?

- In September 2026, Oral-B was the most searched among teeth whitening strip brands worldwide, with an estimated 760K branded searches and 44.6% estimated Share of Search within this set.
- Colgate is in 2nd place, 1.4 percentage points behind at 43.2% Share of Search.
- Across the 12 months ending September 2026, Oral-B’s estimated Share of Search among teeth whitening strip brands worldwide decreased from 48.1% to 44.6%.
- Across the 12 months ending September 2026, Colgate’s estimated Share of Search among teeth whitening strip brands worldwide increased from 37.8% to 43.2%.
- Across the 12 months ending September 2026, Hismile’s estimated Share of Search among teeth whitening strip brands worldwide decreased from 10% to 8.3%.
- Across the 12 months ending September 2026, Oral-B’s estimated Share of Search among teeth whitening strip brands worldwide peaked at 54.8% in November 2025 and was lowest at 38.8% in March 2026.
- Across the 12 months ending September 2026, Colgate’s estimated Share of Search among teeth whitening strip brands worldwide peaked at 43.4% in August 2026 and was lowest at 27% in November 2025.
- Across the 12 months ending September 2026, Hismile’s estimated Share of Search among teeth whitening strip brands worldwide peaked at 14.9% in November 2025 and was lowest at 8.3% in September 2026.
- Across the 12 months ending September 2026, Crest’s estimated Share of Search among teeth whitening strip brands worldwide peaked at 4.1% in March 2026 and was lowest at 2.8% in November 2025.
- Across the 12 months ending September 2026, Crest and Snow held steady: their estimated Share of Search among teeth whitening strip brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Oral-B vs Colgate: compare search popularity](/demand/global-en/compare/colgate-vs-oral-b): 44.6% against 43.2% Share of Search.
- [Oral-B vs Hismile: compare search popularity](/demand/global-en/compare/hismile-vs-oral-b): 44.6% against 8.3% Share of Search.
- [Oral-B vs Crest: compare search popularity](/demand/global-en/compare/crest-toothpaste-vs-oral-b): 44.6% against 3.6% Share of Search.
- [Colgate vs Hismile: compare search popularity](/demand/global-en/compare/colgate-vs-hismile): 43.2% against 8.3% Share of Search.
- [Colgate vs Crest: compare search popularity](/demand/global-en/compare/colgate-vs-crest-toothpaste): 43.2% against 3.6% Share of Search.
- [Hismile vs Crest: compare search popularity](/demand/global-en/compare/crest-toothpaste-vs-hismile): 8.3% against 3.6% Share of Search.

## How did search popularity change for teeth whitening strip brands worldwide in September 2026?

- In September 2026, Oral-B overtook Colgate to become the leader among teeth whitening strip brands worldwide, with 44.6% estimated Share of Search.
- In September 2026, Hismile lost estimated Share of Search among teeth whitening strip brands worldwide, from 9.7% to 8.3%.
- Estimated monthly branded searches for Colgate worldwide rose 11.3% over 12 measured months, from 661K to 736K in September 2026.
- Estimated monthly branded searches for Snow worldwide fell 42.2% over 12 measured months, from 9.4K to 5.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Oral-B | 44.6% | 760K | 0.0% | Procter & Gamble |
| 2 | Colgate | 43.2% | 736K | -3.9% | Colgate |
| 3 | Hismile | 8.3% | 142K | -17.2% | Hismile |
| 4 | Crest | 3.6% | 60.5K | 0.0% | Crest |
| 5 | Snow | 0.32% | 5.4K | -14.5% | Snow |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Oral-B | 842K | 48.1% | 1 |
| Oct 2025 | Colgate | 661K | 37.8% | 2 |
| Oct 2025 | Hismile | 175K | 10% | 3 |
| Oct 2025 | Crest | 60.5K | 3.5% | 4 |
| Oct 2025 | Snow | 9.4K | 0.54% | 5 |
| Nov 2025 | Oral-B | 1.2M | 54.8% | 1 |
| Nov 2025 | Colgate | 579K | 27% | 2 |
| Nov 2025 | Hismile | 319K | 14.9% | 3 |
| Nov 2025 | Crest | 60.5K | 2.8% | 4 |
| Nov 2025 | Snow | 10.4K | 0.49% | 5 |
| Dec 2025 | Oral-B | 1.1M | 53.8% | 1 |
| Dec 2025 | Colgate | 588K | 30% | 2 |
| Dec 2025 | Hismile | 245K | 12.5% | 3 |
| Dec 2025 | Crest | 60.5K | 3.1% | 4 |
| Dec 2025 | Snow | 12.5K | 0.64% | 5 |
| Jan 2026 | Oral-B | 861K | 47.2% | 1 |
| Jan 2026 | Colgate | 651K | 35.7% | 2 |
| Jan 2026 | Hismile | 227K | 12.4% | 3 |
| Jan 2026 | Crest | 74K | 4.1% | 4 |
| Jan 2026 | Snow | 12.5K | 0.69% | 5 |
| Feb 2026 | Oral-B | 705K | 44.4% | 1 |
| Feb 2026 | Colgate | 604K | 38.1% | 2 |
| Feb 2026 | Hismile | 207K | 13% | 3 |
| Feb 2026 | Crest | 60.5K | 3.8% | 4 |
| Feb 2026 | Snow | 9.7K | 0.61% | 5 |
| Mar 2026 | Colgate | 769K | 42.3% | 1 |
| Mar 2026 | Oral-B | 705K | 38.8% | 2 |
| Mar 2026 | Hismile | 262K | 14.4% | 3 |
| Mar 2026 | Crest | 74K | 4.1% | 4 |
| Mar 2026 | Snow | 8K | 0.44% | 5 |
| Apr 2026 | Colgate | 712K | 42.4% | 1 |
| Apr 2026 | Oral-B | 688K | 41% | 2 |
| Apr 2026 | Hismile | 209K | 12.5% | 3 |
| Apr 2026 | Crest | 60.5K | 3.6% | 4 |
| Apr 2026 | Snow | 7.7K | 0.46% | 5 |
| May 2026 | Oral-B | 688K | 43.1% | 1 |
| May 2026 | Colgate | 668K | 41.8% | 2 |
| May 2026 | Hismile | 176K | 11% | 3 |
| May 2026 | Crest | 60.5K | 3.8% | 4 |
| May 2026 | Snow | 6.5K | 0.4% | 5 |
| Jun 2026 | Oral-B | 705K | 43.9% | 1 |
| Jun 2026 | Colgate | 651K | 40.6% | 2 |
| Jun 2026 | Hismile | 183K | 11.4% | 3 |
| Jun 2026 | Crest | 60.5K | 3.8% | 4 |
| Jun 2026 | Snow | 5.2K | 0.32% | 5 |
| Jul 2026 | Oral-B | 705K | 42.5% | 1 |
| Jul 2026 | Colgate | 684K | 41.3% | 2 |
| Jul 2026 | Hismile | 202K | 12.2% | 3 |
| Jul 2026 | Crest | 60.5K | 3.7% | 4 |
| Jul 2026 | Snow | 5.3K | 0.32% | 5 |
| Aug 2026 | Colgate | 766K | 43.4% | 1 |
| Aug 2026 | Oral-B | 760K | 43.1% | 2 |
| Aug 2026 | Hismile | 171K | 9.7% | 3 |
| Aug 2026 | Crest | 60.5K | 3.4% | 4 |
| Aug 2026 | Snow | 6.4K | 0.36% | 5 |
| Sep 2026 | Oral-B | 760K | 44.6% | 1 |
| Sep 2026 | Colgate | 736K | 43.2% | 2 |
| Sep 2026 | Hismile | 142K | 8.3% | 3 |
| Sep 2026 | Crest | 60.5K | 3.6% | 4 |
| Sep 2026 | Snow | 5.4K | 0.32% | 5 |

## What is being compared

- **Colgate**: Measured on the search terms “colgate”, “colgate toothpaste”, “colgate total” and “colgate wisp”, summed into one figure.
- **Crest**: Measured on the search term “crest toothpaste”.
- **Hismile**: Measured on the search terms “hi smile”, “hismile”, “hismile mouthwash” and “hismile toothbrush”, summed into one figure.
- **Oral-B**: Measured on the search terms “oral b”, “oral b electric toothbrush”, “oral b toothbrush”, “oral-b” and “oralb”, summed into one figure.
- **Snow**: Measured on the search terms “snow strip”, “snow teeth” and “snow teeth whitening”, summed into one figure.

- [Colgate](/demand/global-en/brands/colgate)
- [Crest](/demand/global-en/brands/crest-toothpaste)
- [Hismile](/demand/global-en/brands/hismile)
- [Oral-B](/demand/global-en/brands/oral-b)
- [Snow](/demand/global-en/brands/snow)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among teeth whitening strip brands worldwide?

In September 2026, Oral-B was the most searched among teeth whitening strip brands worldwide, with an estimated 760K branded searches and 44.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Teeth whitening strip brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/teeth-whitening-strip-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/teeth-whitening-strip-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.