---
title: "Teeth whitening brands: Which are searched most?"
description: "Compare the teeth whitening brands people buy. Share of Search among Hismile, Colgate Optic White, Opalescence, Crest 3D White and Snow, the teeth whitening brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/teeth-whitening-brands"
publisher: "Brandwave"
---

# Teeth whitening brands: Which are searched most?

Compare the teeth whitening brands people buy. Share of Search among Hismile, Colgate Optic White, Opalescence, Crest 3D White and Snow, the teeth whitening brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Teeth whitening brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Hismile, 34.7%

## Which brand is most popular in search among teeth whitening brands worldwide?

- In September 2026, Hismile was the most searched among teeth whitening brands worldwide, with an estimated 142K branded searches and 34.7% estimated Share of Search within this set.
- Colgate Optic White is in 2nd place, 7.7 percentage points behind at 27% Share of Search.
- Across the 12 months ending September 2026, Hismile’s estimated Share of Search among teeth whitening brands worldwide decreased from 42.8% to 34.7%.
- Across the 12 months ending September 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands worldwide increased from 18.1% to 27%.
- Across the 12 months ending September 2026, Snow’s estimated Share of Search among teeth whitening brands worldwide decreased from 2.3% to 1.3%.
- Across the 12 months ending September 2026, Hismile’s estimated Share of Search among teeth whitening brands worldwide peaked at 57.6% in November 2025 and was lowest at 34.7% in September 2026.
- Across the 12 months ending September 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands worldwide peaked at 27% in September 2026 and was lowest at 13.4% in November 2025.
- Across the 12 months ending September 2026, Opalescence’s estimated Share of Search among teeth whitening brands worldwide peaked at 27% in September 2026 and was lowest at 19.8% in November 2025.
- Across the 12 months ending September 2026, Crest 3D White’s estimated Share of Search among teeth whitening brands worldwide peaked at 11.5% in May 2026 and was lowest at 7.3% in November 2025.
- Across the 12 months ending September 2026, Snow’s estimated Share of Search among teeth whitening brands worldwide peaked at 2.6% in December 2025 and was lowest at 1.2% in July 2026.
- Across the 12 months ending September 2026, Colgate Optic White rose from 3rd to 2nd among teeth whitening brands worldwide.
- Across the 12 months ending September 2026, Opalescence fell from 2nd to 3rd among teeth whitening brands worldwide.
- Across the 12 months ending September 2026, Crest 3D White held steady: its estimated Share of Search among teeth whitening brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Hismile vs Colgate Optic White: compare search popularity](/demand/global-en/compare/colgate-optic-white-vs-hismile): 34.7% against 27% Share of Search.
- [Hismile vs Opalescence: compare search popularity](/demand/global-en/compare/hismile-vs-opalescence): 34.7% against 27% Share of Search.
- [Hismile vs Crest 3D White: compare search popularity](/demand/global-en/compare/crest-3d-white-vs-hismile): 34.7% against 9.9% Share of Search.
- [Colgate Optic White vs Opalescence: compare search popularity](/demand/global-en/compare/colgate-optic-white-vs-opalescence): 27% Share of Search each.
- [Colgate Optic White vs Crest 3D White: compare search popularity](/demand/global-en/compare/colgate-optic-white-vs-crest-3d-white): 27% against 9.9% Share of Search.
- [Opalescence vs Crest 3D White: compare search popularity](/demand/global-en/compare/crest-3d-white-vs-opalescence): 27% against 9.9% Share of Search.

## How did search popularity change for teeth whitening brands worldwide in September 2026?

- In September 2026, Colgate Optic White gained estimated Share of Search among teeth whitening brands worldwide, from 24.6% to 27%.
- In September 2026, Opalescence gained estimated Share of Search among teeth whitening brands worldwide, from 24.6% to 27%.
- In September 2026, Hismile lost estimated Share of Search among teeth whitening brands worldwide, from 38.2% to 34.7%.
- In September 2026, Crest 3D White lost estimated Share of Search among teeth whitening brands worldwide, from 11.1% to 9.9%.
- Estimated monthly branded searches for Snow worldwide fell 42.2% over 12 measured months, from 9.4K to 5.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hismile | 34.7% | 142K | -17.2% | Hismile |
| 2 | Colgate Optic White | 27% | 110K | 0.0% | Colgate |
| 3 | Opalescence | 27% | 110K | 0.0% | Opalescence |
| 4 | Crest 3D White | 9.9% | 40.5K | -18.2% | Crest 3D White |
| 5 | Snow | 1.3% | 5.4K | -14.5% | Snow |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hismile | 175K | 42.8% | 1 |
| Oct 2025 | Opalescence | 110K | 26.9% | 2 |
| Oct 2025 | Colgate Optic White | 74K | 18.1% | 3 |
| Oct 2025 | Crest 3D White | 40.5K | 9.9% | 4 |
| Oct 2025 | Snow | 9.4K | 2.3% | 5 |
| Nov 2025 | Hismile | 319K | 57.6% | 1 |
| Nov 2025 | Opalescence | 110K | 19.8% | 2 |
| Nov 2025 | Colgate Optic White | 74K | 13.4% | 3 |
| Nov 2025 | Crest 3D White | 40.5K | 7.3% | 4 |
| Nov 2025 | Snow | 10.4K | 1.9% | 5 |
| Dec 2025 | Hismile | 245K | 50.8% | 1 |
| Dec 2025 | Opalescence | 110K | 22.8% | 2 |
| Dec 2025 | Colgate Optic White | 74K | 15.4% | 3 |
| Dec 2025 | Crest 3D White | 40.5K | 8.4% | 4 |
| Dec 2025 | Snow | 12.5K | 2.6% | 5 |
| Jan 2026 | Hismile | 227K | 46.4% | 1 |
| Jan 2026 | Opalescence | 110K | 22.5% | 2 |
| Jan 2026 | Colgate Optic White | 90.5K | 18.5% | 3 |
| Jan 2026 | Crest 3D White | 49.5K | 10.1% | 4 |
| Jan 2026 | Snow | 12.5K | 2.6% | 5 |
| Feb 2026 | Hismile | 207K | 46.9% | 1 |
| Feb 2026 | Opalescence | 110K | 25% | 2 |
| Feb 2026 | Colgate Optic White | 74K | 16.8% | 3 |
| Feb 2026 | Crest 3D White | 40.5K | 9.2% | 4 |
| Feb 2026 | Snow | 9.7K | 2.2% | 5 |
| Mar 2026 | Hismile | 262K | 49.3% | 1 |
| Mar 2026 | Opalescence | 110K | 20.7% | 2 |
| Mar 2026 | Colgate Optic White | 90.5K | 17.1% | 3 |
| Mar 2026 | Crest 3D White | 60.5K | 11.4% | 4 |
| Mar 2026 | Snow | 8K | 1.5% | 5 |
| Apr 2026 | Hismile | 209K | 44.8% | 1 |
| Apr 2026 | Opalescence | 110K | 23.6% | 2 |
| Apr 2026 | Colgate Optic White | 90.5K | 19.4% | 3 |
| Apr 2026 | Crest 3D White | 49.5K | 10.6% | 4 |
| Apr 2026 | Snow | 7.7K | 1.6% | 5 |
| May 2026 | Hismile | 176K | 40.6% | 1 |
| May 2026 | Opalescence | 110K | 25.5% | 2 |
| May 2026 | Colgate Optic White | 90.5K | 20.9% | 3 |
| May 2026 | Crest 3D White | 49.5K | 11.5% | 4 |
| May 2026 | Snow | 6.5K | 1.5% | 5 |
| Jun 2026 | Hismile | 183K | 41.8% | 1 |
| Jun 2026 | Opalescence | 110K | 25.1% | 2 |
| Jun 2026 | Colgate Optic White | 90.5K | 20.7% | 3 |
| Jun 2026 | Crest 3D White | 49.5K | 11.3% | 4 |
| Jun 2026 | Snow | 5.2K | 1.2% | 5 |
| Jul 2026 | Hismile | 202K | 44.2% | 1 |
| Jul 2026 | Opalescence | 110K | 24.1% | 2 |
| Jul 2026 | Colgate Optic White | 90.5K | 19.8% | 3 |
| Jul 2026 | Crest 3D White | 49.5K | 10.8% | 4 |
| Jul 2026 | Snow | 5.3K | 1.2% | 5 |
| Aug 2026 | Hismile | 171K | 38.2% | 1 |
| Aug 2026 | Colgate Optic White | 110K | 24.6% | 2 |
| Aug 2026 | Opalescence | 110K | 24.6% | 3 |
| Aug 2026 | Crest 3D White | 49.5K | 11.1% | 4 |
| Aug 2026 | Snow | 6.4K | 1.4% | 5 |
| Sep 2026 | Hismile | 142K | 34.7% | 1 |
| Sep 2026 | Colgate Optic White | 110K | 27% | 2 |
| Sep 2026 | Opalescence | 110K | 27% | 3 |
| Sep 2026 | Crest 3D White | 40.5K | 9.9% | 4 |
| Sep 2026 | Snow | 5.4K | 1.3% | 5 |

## What is being compared

- **Colgate Optic White**: Measured on the search term “colgate optic white”.
- **Crest 3D White**: Measured on the search term “crest 3d white”.
- **Hismile**: Measured on the search terms “hi smile”, “hismile”, “hismile mouthwash” and “hismile toothbrush”, summed into one figure.
- **Opalescence**: Measured on the search term “opalescence”.
- **Snow**: Measured on the search terms “snow strip”, “snow teeth” and “snow teeth whitening”, summed into one figure.

- [Colgate Optic White](/demand/global-en/brands/colgate-optic-white)
- [Crest 3D White](/demand/global-en/brands/crest-3d-white)
- [Hismile](/demand/global-en/brands/hismile)
- [Opalescence](/demand/global-en/brands/opalescence)
- [Snow](/demand/global-en/brands/snow)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among teeth whitening brands worldwide?

In September 2026, Hismile was the most searched among teeth whitening brands worldwide, with an estimated 142K branded searches and 34.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Teeth whitening brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/teeth-whitening-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/teeth-whitening-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.