--- title: "Asana vs ClickUp: Which is searched more?" description: "Is Asana or ClickUp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Team productivity platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/team-productivity-platforms/compare/asana-vs-clickup" publisher: "Brandwave" --- # Asana vs ClickUp: Which is searched more? Is Asana or ClickUp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Team productivity platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Asana and ClickUp - **Competitive set**: Team productivity platforms - **Market**: Global - **Month measured**: Sep 2026 - **Asana Share of Search**: 14.4% - **ClickUp Share of Search**: 21.1% ## Is Asana or ClickUp more popular in search? - In September 2026, ClickUp had more branded searches than Asana among team productivity platforms worldwide. ClickUp had about 1.5 million branded searches, while Asana had 1 million. ClickUp made up 21.1% of all team productivity platform searches we track, and Asana accounted for 14.4%. - The lead changed hands once in the 12 months ending September 2026: ClickUp took it in November 2025. - Across the 12 months ending September 2026, Asana’s share of searches among team productivity platforms worldwide moved from 19.2% to 14.4%, and its estimated monthly branded searches moved from 1.5M to 1M. - Across the 12 months ending September 2026, ClickUp’s share of searches among team productivity platforms worldwide moved from 19% to 21.1%, and its estimated monthly branded searches held steady at 1.5M. ## Top team productivity platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Asana and ClickUp showed up in all five answers. Asana was listed before ClickUp in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Asana | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ClickUp | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | monday work management | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Trello | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Notion | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Microsoft Planner | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Smartsheet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Airtable | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Coda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about team productivity platforms - Asked ChatGPT "Which team productivity platform should I use?": 1. ClickUp, 2. Asana, 3. monday work management, 4. Notion - Asked ChatGPT "What are the best team productivity platforms?": 1. ClickUp, 2. Asana, 3. monday work management, 4. Notion, 5. Trello, 6. Microsoft Planner - Asked ChatGPT "What's the best team productivity platform for a small team?": 1. Asana, 2. ClickUp, 3. Notion, 4. monday work management, 5. Trello - Searched Google, AI Overview "work management software": 1. Asana, 2. monday work management, 3. ClickUp, 4. Trello, 5. Microsoft Planner - Searched Google, AI Overview "project tracking app": 1. Trello, 2. Asana, 3. ClickUp, 4. Microsoft Planner Not named in any answer: Smartsheet, Airtable and Coda. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for team productivity platforms worldwide in September 2026? - In September 2026, ClickUp lost share of searches among team productivity platforms worldwide, from 23.7% to 21.1%. - In September 2026, Asana lost share of searches among team productivity platforms worldwide, from 16.1% to 14.4%. ## Month by month | Month | Asana estimated searches | Asana Share of Search | Asana rank | ClickUp estimated searches | ClickUp Share of Search | ClickUp rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 19.2% | 2 | 1.5M | 19% | 3 | | Nov 2025 | 1M | 14.6% | 3 | 1.5M | 21.4% | 2 | | Dec 2025 | 1M | 16.8% | 3 | 1.2M | 20.3% | 2 | | Jan 2026 | 1.3M | 17.4% | 3 | 1.5M | 21.2% | 2 | | Feb 2026 | 1M | 14.3% | 3 | 1.9M | 25.6% | 2 | | Mar 2026 | 1.3M | 15.5% | 3 | 1.9M | 22.8% | 2 | | Apr 2026 | 1M | 14.8% | 3 | 1.9M | 26.4% | 2 | | May 2026 | 1M | 15.6% | 3 | 1.5M | 23% | 2 | | Jun 2026 | 1M | 15.3% | 3 | 1.5M | 22.6% | 2 | | Jul 2026 | 1M | 16.6% | 3 | 1.5M | 24.5% | 2 | | Aug 2026 | 1M | 16.1% | 3 | 1.5M | 23.7% | 2 | | Sep 2026 | 1M | 14.4% | 3 | 1.5M | 21.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Asana’s and ClickUp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Asana**: Measured on the search terms “Asana”, “asana ai”, “asana app”, “asana application”, “asana co”, “asana company”, “asana crm”, “asana desktop app”, “asana software” and “asana templates”, summed into one figure. - **ClickUp**: Measured on the search terms “click up”, “ClickUp”, “clickup ai”, “clickup app”, “clickup brain”, “clickup crm”, “clickup desktop app”, “clickup docs”, “clickup templates” and “clickupapp”, summed into one figure. - [Asana profile](/demand/global-en/brands/asana) - [ClickUp profile](/demand/global-en/brands/clickup) - [All team productivity platforms worldwide](/demand/global-en/categories/team-productivity-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Asana or ClickUp more popular in search? In September 2026, ClickUp had more branded searches than Asana among team productivity platforms worldwide. ClickUp had about 1.5 million branded searches, while Asana had 1 million. ClickUp made up 21.1% of all team productivity platform searches we track, and Asana accounted for 14.4%. ## Cite this page Brandwave. "Asana vs ClickUp: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/team-productivity-platforms/compare/asana-vs-clickup This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/team-productivity-platforms/compare/asana-vs-clickup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.