--- title: "Teacher resource platforms: Which brands are most popular in search?" description: "Compare the platforms teachers source lesson material from. Share of Search among Kahoot!, Teachers Pay Teachers, Twinkl, Nearpod and Tes, the teacher resource platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/teacher-resource-platforms" publisher: "Brandwave" --- # Teacher resource platforms: Which brands are most popular in search? Compare the platforms teachers source lesson material from. Share of Search among Kahoot!, Teachers Pay Teachers, Twinkl, Nearpod and Tes, the teacher resource platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Teacher resource platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Kahoot!, 74.9% ## Which brand is most popular in search among teacher resource platforms worldwide? - In August 2026, Kahoot! was the most searched among teacher resource platforms worldwide, with an estimated 24.9M branded searches and 74.9% estimated Share of Search within this set. - Teachers Pay Teachers is in 2nd place, 56.5 percentage points behind at 18.4% Share of Search. - Across the 11 months ending August 2026, Kahoot!’s estimated Share of Search among teacher resource platforms worldwide decreased from 83.9% to 74.9%. - Across the 11 months ending August 2026, Teachers Pay Teachers’ estimated Share of Search among teacher resource platforms worldwide increased from 9.2% to 18.4%. - Across the 11 months ending August 2026, Kahoot!’s estimated Share of Search among teacher resource platforms worldwide peaked at 90% in June 2026 and was lowest at 74.9% in August 2026. - Across the 11 months ending August 2026, Teachers Pay Teachers’ estimated Share of Search among teacher resource platforms worldwide peaked at 18.4% in August 2026 and was lowest at 5.4% in June 2026. - Across the 11 months ending August 2026, Twinkl’s estimated Share of Search among teacher resource platforms worldwide peaked at 6.1% in July 2026 and was lowest at 2.4% in December 2025. - Across the 11 months ending August 2026, Nearpod’s estimated Share of Search among teacher resource platforms worldwide peaked at 4% in January 2026 and was lowest at 0.89% in June 2026. - Across the 11 months ending August 2026, Twinkl rose from 4th to 3rd among teacher resource platforms worldwide. - Across the 11 months ending August 2026, Nearpod fell from 3rd to 4th among teacher resource platforms worldwide. - Across the 11 months ending August 2026, Tes held steady: its estimated Share of Search among teacher resource platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Kahoot! vs Teachers Pay Teachers: compare search popularity](/demand/global-en/compare/kahoot-vs-teachers-pay-teachers): 74.9% against 18.4% Share of Search. - [Kahoot! vs Twinkl: compare search popularity](/demand/global-en/compare/kahoot-vs-twinkl): 74.9% against 3.7% Share of Search. - [Kahoot! vs Nearpod: compare search popularity](/demand/global-en/compare/kahoot-vs-nearpod): 74.9% against 3% Share of Search. - [Teachers Pay Teachers vs Twinkl: compare search popularity](/demand/global-en/compare/teachers-pay-teachers-vs-twinkl): 18.4% against 3.7% Share of Search. - [Teachers Pay Teachers vs Nearpod: compare search popularity](/demand/global-en/compare/nearpod-vs-teachers-pay-teachers): 18.4% against 3% Share of Search. - [Twinkl vs Nearpod: compare search popularity](/demand/global-en/compare/nearpod-vs-twinkl): 3.7% against 3% Share of Search. ## How did search popularity change for teacher resource platforms worldwide in August 2026? - In August 2026, Teachers Pay Teachers gained estimated Share of Search among teacher resource platforms worldwide, from 9.2% to 18.4%. - In August 2026, Nearpod gained estimated Share of Search among teacher resource platforms worldwide, from 1% to 3%. - In August 2026, Kahoot! lost estimated Share of Search among teacher resource platforms worldwide, from 83.5% to 74.9%. - In August 2026, Twinkl lost estimated Share of Search among teacher resource platforms worldwide, from 6.1% to 3.7%. - Estimated monthly branded searches for Tes worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Kahoot! | 74.9% | 24.9M | +50.0% | Kahoot! | | 2 | Teachers Pay Teachers | 18.4% | 6.1M | +234.4% | Teachers Pay Teachers | | 3 | Twinkl | 3.7% | 1.2M | 0.0% | Twinkl | | 4 | Nearpod | 3% | 1M | +397.5% | Nearpod | | 5 | Tes | 0.04% | 14.8K | -18.2% | Tes | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kahoot! | 55.6M | 83.9% | 1 | | Oct 2025 | Teachers Pay Teachers | 6.1M | 9.2% | 2 | | Oct 2025 | Nearpod | 2.2M | 3.4% | 3 | | Oct 2025 | Twinkl | 2.2M | 3.4% | 4 | | Oct 2025 | Tes | 33.1K | 0.05% | 5 | | Nov 2025 | Kahoot! | 45.5M | 83.8% | 1 | | Nov 2025 | Teachers Pay Teachers | 5M | 9.2% | 2 | | Nov 2025 | Twinkl | 2.2M | 4.1% | 3 | | Nov 2025 | Nearpod | 1.5M | 2.8% | 4 | | Nov 2025 | Tes | 33.1K | 0.06% | 5 | | Dec 2025 | Kahoot! | 45.5M | 87.8% | 1 | | Dec 2025 | Teachers Pay Teachers | 4.1M | 7.9% | 2 | | Dec 2025 | Twinkl | 1.2M | 2.4% | 3 | | Dec 2025 | Nearpod | 1M | 1.9% | 4 | | Dec 2025 | Tes | 27.1K | 0.05% | 5 | | Jan 2026 | Kahoot! | 37.2M | 81% | 1 | | Jan 2026 | Teachers Pay Teachers | 5M | 10.9% | 2 | | Jan 2026 | Nearpod | 1.8M | 4% | 3 | | Jan 2026 | Twinkl | 1.8M | 4% | 4 | | Jan 2026 | Tes | 40.5K | 0.09% | 5 | | Feb 2026 | Kahoot! | 45.5M | 84.5% | 1 | | Feb 2026 | Teachers Pay Teachers | 5M | 9.3% | 2 | | Feb 2026 | Twinkl | 1.8M | 3.4% | 3 | | Feb 2026 | Nearpod | 1.5M | 2.8% | 4 | | Feb 2026 | Tes | 27.1K | 0.05% | 5 | | Mar 2026 | Kahoot! | 45.5M | 83.3% | 1 | | Mar 2026 | Teachers Pay Teachers | 5M | 9.2% | 2 | | Mar 2026 | Twinkl | 2.2M | 4.1% | 3 | | Mar 2026 | Nearpod | 1.8M | 3.4% | 4 | | Mar 2026 | Tes | 33.1K | 0.06% | 5 | | Apr 2026 | Kahoot! | 45.5M | 86.5% | 1 | | Apr 2026 | Teachers Pay Teachers | 4.1M | 7.8% | 2 | | Apr 2026 | Nearpod | 1.5M | 2.9% | 3 | | Apr 2026 | Twinkl | 1.5M | 2.9% | 4 | | Apr 2026 | Tes | 27.1K | 0.05% | 5 | | May 2026 | Kahoot! | 45.5M | 87.3% | 1 | | May 2026 | Teachers Pay Teachers | 4.1M | 7.8% | 2 | | May 2026 | Twinkl | 1.5M | 2.9% | 3 | | May 2026 | Nearpod | 1M | 1.9% | 4 | | May 2026 | Tes | 27.1K | 0.05% | 5 | | Jun 2026 | Kahoot! | 37.2M | 90% | 1 | | Jun 2026 | Teachers Pay Teachers | 2.2M | 5.4% | 2 | | Jun 2026 | Twinkl | 1.5M | 3.6% | 3 | | Jun 2026 | Nearpod | 368K | 0.89% | 4 | | Jun 2026 | Tes | 33.1K | 0.08% | 5 | | Jul 2026 | Kahoot! | 16.6M | 83.5% | 1 | | Jul 2026 | Teachers Pay Teachers | 1.8M | 9.2% | 2 | | Jul 2026 | Twinkl | 1.2M | 6.1% | 3 | | Jul 2026 | Nearpod | 201K | 1% | 4 | | Jul 2026 | Tes | 18.1K | 0.09% | 5 | | Aug 2026 | Kahoot! | 24.9M | 74.9% | 1 | | Aug 2026 | Teachers Pay Teachers | 6.1M | 18.4% | 2 | | Aug 2026 | Twinkl | 1.2M | 3.7% | 3 | | Aug 2026 | Nearpod | 1M | 3% | 4 | | Aug 2026 | Tes | 14.8K | 0.04% | 5 | | Sep 2026 | Kahoot! | — | — | — | | Sep 2026 | Nearpod | — | — | — | | Sep 2026 | Teachers Pay Teachers | — | — | — | | Sep 2026 | Tes | — | — | — | | Sep 2026 | Twinkl | — | — | — | ## What is being compared - **Kahoot!**: Measured on the search term “kahoot”. - **Nearpod**: Measured on the search term “nearpod”. - **Teachers Pay Teachers**: Measured on the search term “teachers pay teachers”. - **Tes**: Measured on the search term “tes resources”. - **Twinkl**: Measured on the search term “twinkl”. - [Kahoot!](/demand/global-en/brands/kahoot) - [Nearpod](/demand/global-en/brands/nearpod) - [Teachers Pay Teachers](/demand/global-en/brands/teachers-pay-teachers) - [Tes](/demand/global-en/brands/tes) - [Twinkl](/demand/global-en/brands/twinkl) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among teacher resource platforms worldwide? In August 2026, Kahoot! was the most searched among teacher resource platforms worldwide, with an estimated 24.9M branded searches and 74.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Teacher resource platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/teacher-resource-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/teacher-resource-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.