---
title: "Tea kettle brands: Which are searched most?"
description: "Compare the tea kettle brands people buy. Share of Search among Smeg, Breville, Cuisinart, Bodum, Stagg and ZWILLING, the tea kettle brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tea-kettle-brands"
publisher: "Brandwave"
---

# Tea kettle brands: Which are searched most?

Compare the tea kettle brands people buy. Share of Search among Smeg, Breville, Cuisinart, Bodum, Stagg and ZWILLING, the tea kettle brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tea kettle brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Smeg, 69.7%

## Which brand is most popular in search among tea kettle brands worldwide?

- In September 2026, Smeg was the most searched among tea kettle brands worldwide, with an estimated 914K branded searches and 69.7% estimated Share of Search within this set.
- Breville is in 2nd place, 57.1 percentage points behind at 12.6% Share of Search.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among tea kettle brands worldwide increased from 68.3% to 69.7%.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among tea kettle brands worldwide increased from 10.1% to 12.6%.
- Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among tea kettle brands worldwide decreased from 15% to 12.6%.
- Across the 12 months ending September 2026, Bodum’s estimated Share of Search among tea kettle brands worldwide decreased from 4.5% to 3.1%.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among tea kettle brands worldwide peaked at 70.5% in February 2026 and was lowest at 62.4% in December 2025.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among tea kettle brands worldwide peaked at 14.1% in December 2025 and was lowest at 10.1% in October 2025.
- Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among tea kettle brands worldwide peaked at 17.5% in July 2026 and was lowest at 12.6% in September 2026.
- Across the 12 months ending September 2026, Breville rose from 3rd to 2nd among tea kettle brands worldwide.
- Across the 12 months ending September 2026, Cuisinart fell from 2nd to 3rd among tea kettle brands worldwide.
- Across the 12 months ending September 2026, Stagg and ZWILLING held steady: their estimated Share of Search among tea kettle brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Smeg vs Breville: compare search popularity](/demand/global-en/compare/breville-vs-smeg): 69.7% against 12.6% Share of Search.
- [Smeg vs Cuisinart: compare search popularity](/demand/global-en/compare/cuisinart-vs-smeg): 69.7% against 12.6% Share of Search.
- [Smeg vs Bodum: compare search popularity](/demand/global-en/compare/bodum-vs-smeg): 69.7% against 3.1% Share of Search.
- [Breville vs Cuisinart: compare search popularity](/demand/global-en/compare/breville-vs-cuisinart): 12.6% Share of Search each.
- [Breville vs Bodum: compare search popularity](/demand/global-en/compare/bodum-vs-breville): 12.6% against 3.1% Share of Search.
- [Cuisinart vs Bodum: compare search popularity](/demand/global-en/compare/bodum-vs-cuisinart): 12.6% against 3.1% Share of Search.

## How did search popularity change for tea kettle brands worldwide in September 2026?

- In September 2026, Breville overtook Cuisinart to rank 2nd among tea kettle brands worldwide, with 12.6% estimated Share of Search.
- In September 2026, Smeg gained estimated Share of Search among tea kettle brands worldwide, from 64.9% to 69.7%.
- In September 2026, Cuisinart lost estimated Share of Search among tea kettle brands worldwide, from 17.1% to 12.6%.
- In September 2026, Bodum lost estimated Share of Search among tea kettle brands worldwide, from 4.2% to 3.1%.
- Estimated monthly branded searches for ZWILLING worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Smeg | 69.7% | 914K | +19.6% | Smeg |
| 2 | Breville | 12.6% | 165K | +22.2% | Breville |
| 3 | Cuisinart | 12.6% | 165K | -17.9% | Cuisinart |
| 4 | Bodum | 3.1% | 40.5K | -18.2% | Bodum |
| 5 | Stagg | 1.7% | 22.2K | 0.0% | Stagg |
| 6 | ZWILLING | 0.34% | 4.4K | 0.0% | ZWILLING |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Smeg | 914K | 68.3% | 1 |
| Oct 2025 | Cuisinart | 201K | 15% | 2 |
| Oct 2025 | Breville | 135K | 10.1% | 3 |
| Oct 2025 | Bodum | 60.5K | 4.5% | 4 |
| Oct 2025 | Stagg | 22.2K | 1.7% | 5 |
| Oct 2025 | ZWILLING | 5.4K | 0.4% | 6 |
| Nov 2025 | Smeg | 1.1M | 63% | 1 |
| Nov 2025 | Cuisinart | 301K | 17.1% | 2 |
| Nov 2025 | Breville | 246K | 14% | 3 |
| Nov 2025 | Bodum | 74K | 4.2% | 4 |
| Nov 2025 | Stagg | 22.2K | 1.3% | 5 |
| Nov 2025 | ZWILLING | 8.1K | 0.46% | 6 |
| Dec 2025 | Smeg | 1.1M | 62.4% | 1 |
| Dec 2025 | Cuisinart | 301K | 17.2% | 2 |
| Dec 2025 | Breville | 246K | 14.1% | 3 |
| Dec 2025 | Bodum | 74K | 4.2% | 4 |
| Dec 2025 | Stagg | 27.1K | 1.6% | 5 |
| Dec 2025 | ZWILLING | 8.1K | 0.46% | 6 |
| Jan 2026 | Smeg | 1.1M | 68.3% | 1 |
| Jan 2026 | Cuisinart | 246K | 15.4% | 2 |
| Jan 2026 | Breville | 165K | 10.3% | 3 |
| Jan 2026 | Bodum | 60.5K | 3.8% | 4 |
| Jan 2026 | Stagg | 27.1K | 1.7% | 5 |
| Jan 2026 | ZWILLING | 6.6K | 0.41% | 6 |
| Feb 2026 | Smeg | 897K | 70.5% | 1 |
| Feb 2026 | Cuisinart | 165K | 13% | 2 |
| Feb 2026 | Breville | 135K | 10.6% | 3 |
| Feb 2026 | Bodum | 49.5K | 3.9% | 4 |
| Feb 2026 | Stagg | 22.2K | 1.7% | 5 |
| Feb 2026 | ZWILLING | 4.4K | 0.35% | 6 |
| Mar 2026 | Smeg | 897K | 68.5% | 1 |
| Mar 2026 | Cuisinart | 201K | 15.3% | 2 |
| Mar 2026 | Breville | 135K | 10.3% | 3 |
| Mar 2026 | Bodum | 49.5K | 3.8% | 4 |
| Mar 2026 | Stagg | 22.2K | 1.7% | 5 |
| Mar 2026 | ZWILLING | 5.4K | 0.41% | 6 |
| Apr 2026 | Smeg | 747K | 66.2% | 1 |
| Apr 2026 | Cuisinart | 165K | 14.6% | 2 |
| Apr 2026 | Breville | 135K | 12% | 3 |
| Apr 2026 | Bodum | 49.5K | 4.4% | 4 |
| Apr 2026 | Stagg | 22.2K | 2% | 5 |
| Apr 2026 | ZWILLING | 9.9K | 0.88% | 6 |
| May 2026 | Smeg | 747K | 64.2% | 1 |
| May 2026 | Cuisinart | 201K | 17.3% | 2 |
| May 2026 | Breville | 135K | 11.6% | 3 |
| May 2026 | Bodum | 49.5K | 4.3% | 4 |
| May 2026 | Stagg | 22.2K | 1.9% | 5 |
| May 2026 | ZWILLING | 8.1K | 0.7% | 6 |
| Jun 2026 | Smeg | 624K | 62.9% | 1 |
| Jun 2026 | Cuisinart | 165K | 16.6% | 2 |
| Jun 2026 | Breville | 135K | 13.6% | 3 |
| Jun 2026 | Bodum | 40.5K | 4.1% | 4 |
| Jun 2026 | Stagg | 22.2K | 2.2% | 5 |
| Jun 2026 | ZWILLING | 5.4K | 0.54% | 6 |
| Jul 2026 | Smeg | 747K | 65.2% | 1 |
| Jul 2026 | Cuisinart | 201K | 17.5% | 2 |
| Jul 2026 | Breville | 135K | 11.8% | 3 |
| Jul 2026 | Bodum | 40.5K | 3.5% | 4 |
| Jul 2026 | Stagg | 18.1K | 1.6% | 5 |
| Jul 2026 | ZWILLING | 4.4K | 0.38% | 6 |
| Aug 2026 | Smeg | 764K | 64.9% | 1 |
| Aug 2026 | Cuisinart | 201K | 17.1% | 2 |
| Aug 2026 | Breville | 135K | 11.5% | 3 |
| Aug 2026 | Bodum | 49.5K | 4.2% | 4 |
| Aug 2026 | Stagg | 22.2K | 1.9% | 5 |
| Aug 2026 | ZWILLING | 4.4K | 0.37% | 6 |
| Sep 2026 | Smeg | 914K | 69.7% | 1 |
| Sep 2026 | Breville | 165K | 12.6% | 2 |
| Sep 2026 | Cuisinart | 165K | 12.6% | 3 |
| Sep 2026 | Bodum | 40.5K | 3.1% | 4 |
| Sep 2026 | Stagg | 22.2K | 1.7% | 5 |
| Sep 2026 | ZWILLING | 4.4K | 0.34% | 6 |

## What is being compared

- **Bodum**: Measured on the search term “bodum”.
- **Breville**: Measured on the search term “breville barista express”.
- **Cuisinart**: Measured on the search term “cuisinart”.
- **Smeg**: Measured on the search terms “smeg” and “smeg coffee machine”, summed into one figure.
- **Stagg**: Measured on the search term “stagg”.
- **ZWILLING**: Measured on the search term “zwilling tea kettle”.

- [Bodum](/demand/global-en/brands/bodum)
- [Breville](/demand/global-en/brands/breville)
- [Cuisinart](/demand/global-en/brands/cuisinart)
- [Smeg](/demand/global-en/brands/smeg)
- [Stagg](/demand/global-en/brands/stagg)
- [ZWILLING](/demand/global-en/brands/zwilling)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tea kettle brands worldwide?

In September 2026, Smeg was the most searched among tea kettle brands worldwide, with an estimated 914K branded searches and 69.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Tea kettle brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/tea-kettle-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tea-kettle-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.