--- title: "Tea brands: Which are searched most?" description: "Compare the tea brands people buy. Share of Search among Twinings, Lipton, Dilmah, Tetley and Bell Tea, the tea brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/tea-brands" publisher: "Brandwave" --- # Tea brands: Which are searched most? Compare the tea brands people buy. Share of Search among Twinings, Lipton, Dilmah, Tetley and Bell Tea, the tea brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Tea brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Twinings, 43.1% ## Which brand is most popular in search among tea brands worldwide? - In August 2026, Twinings was the most searched among tea brands worldwide, with an estimated 90.5K branded searches and 43.1% estimated Share of Search within this set. - Lipton is in 2nd place, 7.9 percentage points behind at 35.3% Share of Search. - Across the 11 months ending August 2026, Twinings’ estimated Share of Search among tea brands worldwide decreased from 44.8% to 43.1%. - Across the 11 months ending August 2026, Lipton’s estimated Share of Search among tea brands worldwide decreased from 36.8% to 35.3%. - Across the 11 months ending August 2026, Dilmah’s estimated Share of Search among tea brands worldwide increased from 9% to 10.6%. - Across the 11 months ending August 2026, Tetley’s estimated Share of Search among tea brands worldwide increased from 9% to 10.6%. - Across the 11 months ending August 2026, Twinings’ estimated Share of Search among tea brands worldwide peaked at 44.9% in April 2026 and was lowest at 43.1% in August 2026. - Across the 11 months ending August 2026, Lipton’s estimated Share of Search among tea brands worldwide peaked at 36.8% in December 2025 and was lowest at 35.3% in August 2026. - Across the 11 months ending August 2026, Dilmah’s estimated Share of Search among tea brands worldwide peaked at 10.8% in May 2026 and was lowest at 8.8% in March 2026. - Across the 11 months ending August 2026, Tetley’s estimated Share of Search among tea brands worldwide peaked at 10.8% in February 2026 and was lowest at 8.8% in May 2026. - Across the 11 months ending August 2026, Bell Tea held steady: its estimated Share of Search among tea brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Twinings vs Lipton: compare search popularity](/demand/global-en/compare/lipton-vs-twinings): 43.1% against 35.3% Share of Search. - [Twinings vs Dilmah: compare search popularity](/demand/global-en/compare/dilmah-vs-twinings): 43.1% against 10.6% Share of Search. - [Twinings vs Tetley: compare search popularity](/demand/global-en/compare/tetley-vs-twinings): 43.1% against 10.6% Share of Search. - [Lipton vs Dilmah: compare search popularity](/demand/global-en/compare/dilmah-vs-lipton): 35.3% against 10.6% Share of Search. - [Lipton vs Tetley: compare search popularity](/demand/global-en/compare/lipton-vs-tetley): 35.3% against 10.6% Share of Search. - [Dilmah vs Tetley: compare search popularity](/demand/global-en/compare/dilmah-vs-tetley): 10.6% Share of Search each. ## How did search popularity change for tea brands worldwide in August 2026? - In August 2026, Tetley gained estimated Share of Search among tea brands worldwide, from 8.8% to 10.6%. - In August 2026, Twinings lost estimated Share of Search among tea brands worldwide, from 44% to 43.1%. - In August 2026, Lipton lost estimated Share of Search among tea brands worldwide, from 36% to 35.3%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Twinings | 43.1% | 90.5K | 0.0% | Twinings | | 2 | Lipton | 35.3% | 74K | 0.0% | Unilever | | 3 | Dilmah | 10.6% | 22.2K | 0.0% | Dilmah | | 4 | Tetley | 10.6% | 22.2K | +22.7% | Tetley | | 5 | Bell Tea | 0.42% | 880 | 0.0% | Bell Tea | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Twinings | 110K | 44.8% | 1 | | Oct 2025 | Lipton | 90.5K | 36.8% | 2 | | Oct 2025 | Dilmah | 22.2K | 9% | 3 | | Oct 2025 | Tetley | 22.2K | 9% | 4 | | Oct 2025 | Bell Tea | 880 | 0.36% | 5 | | Nov 2025 | Twinings | 110K | 44.8% | 1 | | Nov 2025 | Lipton | 90.5K | 36.8% | 2 | | Nov 2025 | Dilmah | 22.2K | 9% | 3 | | Nov 2025 | Tetley | 22.2K | 9% | 4 | | Nov 2025 | Bell Tea | 880 | 0.36% | 5 | | Dec 2025 | Twinings | 110K | 44.8% | 1 | | Dec 2025 | Lipton | 90.5K | 36.8% | 2 | | Dec 2025 | Dilmah | 22.2K | 9% | 3 | | Dec 2025 | Tetley | 22.2K | 9% | 4 | | Dec 2025 | Bell Tea | 720 | 0.29% | 5 | | Jan 2026 | Twinings | 110K | 44.8% | 1 | | Jan 2026 | Lipton | 90.5K | 36.8% | 2 | | Jan 2026 | Dilmah | 22.2K | 9% | 3 | | Jan 2026 | Tetley | 22.2K | 9% | 4 | | Jan 2026 | Bell Tea | 880 | 0.36% | 5 | | Feb 2026 | Twinings | 90.5K | 44% | 1 | | Feb 2026 | Lipton | 74K | 36% | 2 | | Feb 2026 | Tetley | 22.2K | 10.8% | 3 | | Feb 2026 | Dilmah | 18.1K | 8.8% | 4 | | Feb 2026 | Bell Tea | 720 | 0.35% | 5 | | Mar 2026 | Twinings | 90.5K | 44% | 1 | | Mar 2026 | Lipton | 74K | 36% | 2 | | Mar 2026 | Tetley | 22.2K | 10.8% | 3 | | Mar 2026 | Dilmah | 18.1K | 8.8% | 4 | | Mar 2026 | Bell Tea | 880 | 0.43% | 5 | | Apr 2026 | Twinings | 90.5K | 44.9% | 1 | | Apr 2026 | Lipton | 74K | 36.7% | 2 | | Apr 2026 | Dilmah | 18.1K | 9% | 3 | | Apr 2026 | Tetley | 18.1K | 9% | 4 | | Apr 2026 | Bell Tea | 880 | 0.44% | 5 | | May 2026 | Twinings | 90.5K | 44% | 1 | | May 2026 | Lipton | 74K | 36% | 2 | | May 2026 | Dilmah | 22.2K | 10.8% | 3 | | May 2026 | Tetley | 18.1K | 8.8% | 4 | | May 2026 | Bell Tea | 880 | 0.43% | 5 | | Jun 2026 | Twinings | 90.5K | 44.7% | 1 | | Jun 2026 | Lipton | 74K | 36.6% | 2 | | Jun 2026 | Dilmah | 18.1K | 8.9% | 3 | | Jun 2026 | Tetley | 18.1K | 8.9% | 4 | | Jun 2026 | Bell Tea | 1.6K | 0.79% | 5 | | Jul 2026 | Twinings | 90.5K | 44% | 1 | | Jul 2026 | Lipton | 74K | 36% | 2 | | Jul 2026 | Dilmah | 22.2K | 10.8% | 3 | | Jul 2026 | Tetley | 18.1K | 8.8% | 4 | | Jul 2026 | Bell Tea | 880 | 0.43% | 5 | | Aug 2026 | Twinings | 90.5K | 43.1% | 1 | | Aug 2026 | Lipton | 74K | 35.3% | 2 | | Aug 2026 | Dilmah | 22.2K | 10.6% | 3 | | Aug 2026 | Tetley | 22.2K | 10.6% | 4 | | Aug 2026 | Bell Tea | 880 | 0.42% | 5 | | Sep 2026 | Bell Tea | — | — | — | | Sep 2026 | Dilmah | — | — | — | | Sep 2026 | Lipton | — | — | — | | Sep 2026 | Tetley | — | — | — | | Sep 2026 | Twinings | — | — | — | ## What is being compared - **Bell Tea**: Measured on the search term “bell tea”. - **Dilmah**: Measured on the search term “dilmah”. - **Lipton**: Measured on the search term “lipton tea”. - **Tetley**: Measured on the search term “tetley”. - **Twinings**: Measured on the search term “twinings”. - [Bell Tea](/demand/global-en/brands/bell-tea) - [Dilmah](/demand/global-en/brands/dilmah) - [Lipton](/demand/global-en/brands/lipton) - [Tetley](/demand/global-en/brands/tetley) - [Twinings](/demand/global-en/brands/twinings) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among tea brands worldwide? In August 2026, Twinings was the most searched among tea brands worldwide, with an estimated 90.5K branded searches and 43.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Tea brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/tea-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tea-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.