---
title: "Tea bag brands: Which are searched most?"
description: "Compare the tea bag brands brands people buy. Share of Search among Twinings, Lipton, Pukka, Tetley, Dilmah and Stash Tea, the tea bag brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tea-bag-brands"
publisher: "Brandwave"
---

# Tea bag brands: Which are searched most?

Compare the tea bag brands brands people buy. Share of Search among Twinings, Lipton, Pukka, Tetley, Dilmah and Stash Tea, the tea bag brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tea bag brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Twinings, 37.2%

## Which brand is most popular in search among tea bag brands worldwide?

- In September 2026, Twinings was the most searched among tea bag brands worldwide, with an estimated 90.5K branded searches and 37.2% estimated Share of Search within this set.
- Lipton is in 2nd place, 6.8 percentage points behind at 30.4% Share of Search.
- Across the 12 months ending September 2026, Pukka’s estimated Share of Search among tea bag brands worldwide decreased from 11.1% to 9.1%.
- Across the 12 months ending September 2026, Tetley’s estimated Share of Search among tea bag brands worldwide increased from 7.5% to 9.1%.
- Across the 12 months ending September 2026, Twinings’ estimated Share of Search among tea bag brands worldwide peaked at 39.4% in June 2026 and was lowest at 35% in December 2025.
- Across the 12 months ending September 2026, Lipton’s estimated Share of Search among tea bag brands worldwide peaked at 32.2% in June 2026 and was lowest at 28.8% in December 2025.
- Across the 12 months ending September 2026, Pukka’s estimated Share of Search among tea bag brands worldwide peaked at 13.1% in January 2026 and was lowest at 7.7% in July 2026.
- Across the 12 months ending September 2026, Tetley’s estimated Share of Search among tea bag brands worldwide peaked at 9.1% in September 2026 and was lowest at 7.1% in December 2025.
- Across the 12 months ending September 2026, Dilmah’s estimated Share of Search among tea bag brands worldwide peaked at 9.5% in July 2026 and was lowest at 7.1% in December 2025.
- Across the 12 months ending September 2026, Stash Tea’s estimated Share of Search among tea bag brands worldwide peaked at 9.1% in December 2025 and was lowest at 4.6% in July 2026.
- Across the 12 months ending September 2026, Tetley rose from 5th to 4th among tea bag brands worldwide.
- Across the 12 months ending September 2026, Dilmah fell from 4th to 5th among tea bag brands worldwide.
- Across the 12 months ending September 2026, Twinings, Lipton and Stash Tea held steady: their estimated Share of Search among tea bag brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Twinings vs Lipton: compare search popularity](/demand/global-en/compare/lipton-vs-twinings): 37.2% against 30.4% Share of Search.
- [Twinings vs Pukka: compare search popularity](/demand/global-en/compare/pukka-vs-twinings): 37.2% against 9.1% Share of Search.
- [Twinings vs Tetley: compare search popularity](/demand/global-en/compare/tetley-vs-twinings): 37.2% against 9.1% Share of Search.
- [Twinings vs Dilmah: compare search popularity](/demand/global-en/compare/dilmah-vs-twinings): 37.2% against 7.4% Share of Search.
- [Lipton vs Pukka: compare search popularity](/demand/global-en/compare/lipton-vs-pukka): 30.4% against 9.1% Share of Search.
- [Lipton vs Tetley: compare search popularity](/demand/global-en/compare/lipton-vs-tetley): 30.4% against 9.1% Share of Search.
- [Lipton vs Dilmah: compare search popularity](/demand/global-en/compare/dilmah-vs-lipton): 30.4% against 7.4% Share of Search.
- [Pukka vs Tetley: compare search popularity](/demand/global-en/compare/pukka-vs-tetley): 9.1% Share of Search each.
- [Pukka vs Dilmah: compare search popularity](/demand/global-en/compare/dilmah-vs-pukka): 9.1% against 7.4% Share of Search.
- [Tetley vs Dilmah: compare search popularity](/demand/global-en/compare/dilmah-vs-tetley): 9.1% against 7.4% Share of Search.

## How did search popularity change for tea bag brands worldwide in September 2026?

- In September 2026, Stash Tea gained estimated Share of Search among tea bag brands worldwide, from 5.4% to 6.6%.
- In September 2026, Dilmah lost estimated Share of Search among tea bag brands worldwide, from 9.1% to 7.4%.
- In September 2026, Pukka rose from 4th to 3rd among tea bag brands worldwide.
- In September 2026, Tetley rose from 5th to 4th among tea bag brands worldwide.
- Estimated monthly branded searches for Lipton worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
- Estimated monthly branded searches for Twinings worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Twinings | 37.2% | 90.5K | 0.0% | Twinings |
| 2 | Lipton | 30.4% | 74K | 0.0% | Unilever |
| 3 | Pukka | 9.1% | 22.2K | 0.0% | Pukka |
| 4 | Tetley | 9.1% | 22.2K | 0.0% | Tetley |
| 5 | Dilmah | 7.4% | 18.1K | -18.5% | Dilmah |
| 6 | Stash Tea | 6.6% | 16.1K | +22.9% | Stash Tea |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Twinings | 110K | 37% | 1 |
| Oct 2025 | Lipton | 90.5K | 30.4% | 2 |
| Oct 2025 | Pukka | 33.1K | 11.1% | 3 |
| Oct 2025 | Dilmah | 22.2K | 7.5% | 4 |
| Oct 2025 | Tetley | 22.2K | 7.5% | 5 |
| Oct 2025 | Stash Tea | 19.4K | 6.5% | 6 |
| Nov 2025 | Twinings | 110K | 36.4% | 1 |
| Nov 2025 | Lipton | 90.5K | 30% | 2 |
| Nov 2025 | Pukka | 33.1K | 11% | 3 |
| Nov 2025 | Stash Tea | 23.8K | 7.9% | 4 |
| Nov 2025 | Dilmah | 22.2K | 7.4% | 5 |
| Nov 2025 | Tetley | 22.2K | 7.4% | 6 |
| Dec 2025 | Twinings | 110K | 35% | 1 |
| Dec 2025 | Lipton | 90.5K | 28.8% | 2 |
| Dec 2025 | Pukka | 40.5K | 12.9% | 3 |
| Dec 2025 | Stash Tea | 28.7K | 9.1% | 4 |
| Dec 2025 | Dilmah | 22.2K | 7.1% | 5 |
| Dec 2025 | Tetley | 22.2K | 7.1% | 6 |
| Jan 2026 | Twinings | 110K | 35.6% | 1 |
| Jan 2026 | Lipton | 90.5K | 29.3% | 2 |
| Jan 2026 | Pukka | 40.5K | 13.1% | 3 |
| Jan 2026 | Stash Tea | 23.8K | 7.7% | 4 |
| Jan 2026 | Dilmah | 22.2K | 7.2% | 5 |
| Jan 2026 | Tetley | 22.2K | 7.2% | 6 |
| Feb 2026 | Twinings | 90.5K | 36% | 1 |
| Feb 2026 | Lipton | 74K | 29.4% | 2 |
| Feb 2026 | Pukka | 27.1K | 10.8% | 3 |
| Feb 2026 | Tetley | 22.2K | 8.8% | 4 |
| Feb 2026 | Stash Tea | 19.4K | 7.7% | 5 |
| Feb 2026 | Dilmah | 18.1K | 7.2% | 6 |
| Mar 2026 | Twinings | 90.5K | 36% | 1 |
| Mar 2026 | Lipton | 74K | 29.4% | 2 |
| Mar 2026 | Pukka | 27.1K | 10.8% | 3 |
| Mar 2026 | Tetley | 22.2K | 8.8% | 4 |
| Mar 2026 | Stash Tea | 19.4K | 7.7% | 5 |
| Mar 2026 | Dilmah | 18.1K | 7.2% | 6 |
| Apr 2026 | Twinings | 90.5K | 37.6% | 1 |
| Apr 2026 | Lipton | 74K | 30.8% | 2 |
| Apr 2026 | Pukka | 22.2K | 9.2% | 3 |
| Apr 2026 | Dilmah | 18.1K | 7.5% | 4 |
| Apr 2026 | Tetley | 18.1K | 7.5% | 5 |
| Apr 2026 | Stash Tea | 17.7K | 7.4% | 6 |
| May 2026 | Twinings | 90.5K | 37.3% | 1 |
| May 2026 | Lipton | 74K | 30.5% | 2 |
| May 2026 | Dilmah | 22.2K | 9.1% | 3 |
| May 2026 | Pukka | 22.2K | 9.1% | 4 |
| May 2026 | Tetley | 18.1K | 7.5% | 5 |
| May 2026 | Stash Tea | 15.7K | 6.5% | 6 |
| Jun 2026 | Twinings | 90.5K | 39.4% | 1 |
| Jun 2026 | Lipton | 74K | 32.2% | 2 |
| Jun 2026 | Dilmah | 18.1K | 7.9% | 3 |
| Jun 2026 | Pukka | 18.1K | 7.9% | 4 |
| Jun 2026 | Tetley | 18.1K | 7.9% | 5 |
| Jun 2026 | Stash Tea | 10.8K | 4.7% | 6 |
| Jul 2026 | Twinings | 90.5K | 38.7% | 1 |
| Jul 2026 | Lipton | 74K | 31.7% | 2 |
| Jul 2026 | Dilmah | 22.2K | 9.5% | 3 |
| Jul 2026 | Pukka | 18.1K | 7.7% | 4 |
| Jul 2026 | Tetley | 18.1K | 7.7% | 5 |
| Jul 2026 | Stash Tea | 10.8K | 4.6% | 6 |
| Aug 2026 | Twinings | 90.5K | 37.1% | 1 |
| Aug 2026 | Lipton | 74K | 30.3% | 2 |
| Aug 2026 | Dilmah | 22.2K | 9.1% | 3 |
| Aug 2026 | Pukka | 22.2K | 9.1% | 4 |
| Aug 2026 | Tetley | 22.2K | 9.1% | 5 |
| Aug 2026 | Stash Tea | 13.1K | 5.4% | 6 |
| Sep 2026 | Twinings | 90.5K | 37.2% | 1 |
| Sep 2026 | Lipton | 74K | 30.4% | 2 |
| Sep 2026 | Pukka | 22.2K | 9.1% | 3 |
| Sep 2026 | Tetley | 22.2K | 9.1% | 4 |
| Sep 2026 | Dilmah | 18.1K | 7.4% | 5 |
| Sep 2026 | Stash Tea | 16.1K | 6.6% | 6 |

## What is being compared

- **Dilmah**: Measured on the search term “dilmah”.
- **Lipton**: Measured on the search term “lipton tea”.
- **Pukka**: Measured on the search term “pukka tea”.
- **Stash Tea**: Measured on the search terms “stash tea” and “stash tea bag”, summed into one figure.
- **Tetley**: Measured on the search term “tetley”.
- **Twinings**: Measured on the search term “twinings”.

- [Dilmah](/demand/global-en/brands/dilmah)
- [Lipton](/demand/global-en/brands/lipton)
- [Pukka](/demand/global-en/brands/pukka)
- [Stash Tea](/demand/global-en/brands/stash-tea)
- [Tetley](/demand/global-en/brands/tetley)
- [Twinings](/demand/global-en/brands/twinings)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tea bag brands worldwide?

In September 2026, Twinings was the most searched among tea bag brands worldwide, with an estimated 90.5K branded searches and 37.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Tea bag brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/tea-bag-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tea-bag-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.