---
title: "TaxSlayer vs TurboTax: Which is more popular by branded search?"
description: "Which is more popular in search, TaxSlayer or TurboTax? Compare estimated monthly branded-search demand and Share of Search inside the Tax preparation software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tax-preparation-software/compare/taxslayer-vs-turbotax"
publisher: "Brandwave"
---

# TaxSlayer vs TurboTax: Which is more popular by branded search?

Which is more popular in search, TaxSlayer or TurboTax? Compare estimated monthly branded-search demand and Share of Search inside the Tax preparation software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: TaxSlayer and TurboTax
- **Competitive set**: Tax preparation software
- **Market**: Global
- **Month measured**: Aug 2026
- **TaxSlayer Share of Search**: 1.8%
- **TurboTax Share of Search**: 35.8%

## Which is more popular in search, TaxSlayer or TurboTax?

- In August 2026, TurboTax had more branded searches than TaxSlayer among tax preparation software worldwide. TurboTax was estimated to have 550K branded searches compared to TaxSlayer’s 27.1K, and held a 35.8% Share of Search versus TaxSlayer’s 1.8%.
- TurboTax was ahead of TaxSlayer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, TaxSlayer’s estimated Share of Search among tax preparation software worldwide moved from 1.9% to 1.8%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 11 months ending August 2026, TurboTax’s estimated Share of Search among tax preparation software worldwide moved from 46.1% to 35.8%, and its estimated monthly branded searches moved from 1M to 550K.

## How did search popularity change for tax preparation software worldwide in August 2026?

- TaxSlayer’s estimated Share of Search among tax preparation software worldwide has lost ground for 3 months in a row, from 2.5% to 1.8% in August 2026.
- Estimated monthly branded searches for TurboTax worldwide fell 45% over 11 measured months, from 1M to 550K in August 2026.

## Month by month

| Month | TaxSlayer estimated searches | TaxSlayer Share of Search | TaxSlayer rank | TurboTax estimated searches | TurboTax Share of Search | TurboTax rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 1.9% | 5 | 1M | 46.1% | 1 |
| Nov 2025 | 27.1K | 1.4% | 5 | 673K | 35.3% | 2 |
| Dec 2025 | 33.1K | 1.7% | 5 | 823K | 41.7% | 2 |
| Jan 2026 | 246K | 1.7% | 5 | 7.5M | 52.4% | 1 |
| Feb 2026 | 368K | 1.8% | 5 | 9.1M | 45.3% | 1 |
| Mar 2026 | 246K | 1.6% | 5 | 7.5M | 47.9% | 1 |
| Apr 2026 | 301K | 1.8% | 5 | 7.5M | 45% | 1 |
| May 2026 | 60.5K | 2.5% | 5 | 1M | 41.8% | 1 |
| Jun 2026 | 40.5K | 2.3% | 5 | 673K | 38.7% | 2 |
| Jul 2026 | 33.1K | 2.1% | 5 | 550K | 35.7% | 2 |
| Aug 2026 | 27.1K | 1.8% | 5 | 550K | 35.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using TaxSlayer’s and TurboTax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **TaxSlayer**: Measured on the search term “taxslayer”.
- **TurboTax**: Measured on the search term “turbotax”.

- [TaxSlayer profile](/demand/global-en/brands/taxslayer)
- [TurboTax profile](/demand/global-en/brands/turbotax)
- [All tax preparation software worldwide](/demand/global-en/categories/tax-preparation-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, TaxSlayer or TurboTax?

In August 2026, TurboTax had more branded searches than TaxSlayer among tax preparation software worldwide. TurboTax was estimated to have 550K branded searches compared to TaxSlayer’s 27.1K, and held a 35.8% Share of Search versus TaxSlayer’s 1.8%.

## Cite this page

Brandwave. "TaxSlayer vs TurboTax: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/tax-preparation-software/compare/taxslayer-vs-turbotax

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tax-preparation-software/compare/taxslayer-vs-turbotax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.