---
title: "FreeTaxUSA vs TaxAct: Which is more popular by branded search?"
description: "Which is more popular in search, FreeTaxUSA or TaxAct? Compare estimated monthly branded-search demand and Share of Search inside the Tax preparation software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tax-preparation-software/compare/freetaxusa-vs-taxact"
publisher: "Brandwave"
---

# FreeTaxUSA vs TaxAct: Which is more popular by branded search?

Which is more popular in search, FreeTaxUSA or TaxAct? Compare estimated monthly branded-search demand and Share of Search inside the Tax preparation software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: FreeTaxUSA and TaxAct
- **Competitive set**: Tax preparation software
- **Market**: Global
- **Month measured**: Aug 2026
- **FreeTaxUSA Share of Search**: 16%
- **TaxAct Share of Search**: 2.6%

## Which is more popular in search, FreeTaxUSA or TaxAct?

- In August 2026, FreeTaxUSA had more branded searches than TaxAct among tax preparation software worldwide. FreeTaxUSA was estimated to have 246K branded searches compared to TaxAct’s 40.5K, and held a 16% Share of Search versus TaxAct’s 2.6%.
- FreeTaxUSA was ahead of TaxAct in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FreeTaxUSA’s estimated Share of Search among tax preparation software worldwide moved from 11.3% to 16%, and its estimated monthly branded searches held steady at 246K.
- Across the 11 months ending August 2026, TaxAct’s estimated Share of Search among tax preparation software worldwide moved from 2.8% to 2.6%, and its estimated monthly branded searches moved from 60.5K to 40.5K.

## How did search popularity change for tax preparation software worldwide in August 2026?

- Estimated monthly branded searches for TaxAct worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.

## Month by month

| Month | FreeTaxUSA estimated searches | FreeTaxUSA Share of Search | FreeTaxUSA rank | TaxAct estimated searches | TaxAct Share of Search | TaxAct rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 11.3% | 3 | 60.5K | 2.8% | 4 |
| Nov 2025 | 165K | 8.7% | 3 | 40.5K | 2.1% | 4 |
| Dec 2025 | 246K | 12.5% | 3 | 49.5K | 2.5% | 4 |
| Jan 2026 | 2.7M | 19.2% | 3 | 450K | 3.2% | 4 |
| Feb 2026 | 5M | 24.8% | 2 | 673K | 3.3% | 4 |
| Mar 2026 | 3.4M | 21.5% | 3 | 450K | 2.9% | 4 |
| Apr 2026 | 4.1M | 24.6% | 2 | 673K | 4% | 4 |
| May 2026 | 450K | 18.8% | 3 | 60.5K | 2.5% | 4 |
| Jun 2026 | 301K | 17.3% | 3 | 49.5K | 2.8% | 4 |
| Jul 2026 | 246K | 15.9% | 3 | 40.5K | 2.6% | 4 |
| Aug 2026 | 246K | 16% | 3 | 40.5K | 2.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using FreeTaxUSA’s and TaxAct’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **FreeTaxUSA**: Measured on the search term “freetaxusa”.
- **TaxAct**: Measured on the search term “taxact”.

- [FreeTaxUSA profile](/demand/global-en/brands/freetaxusa)
- [TaxAct profile](/demand/global-en/brands/taxact)
- [All tax preparation software worldwide](/demand/global-en/categories/tax-preparation-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, FreeTaxUSA or TaxAct?

In August 2026, FreeTaxUSA had more branded searches than TaxAct among tax preparation software worldwide. FreeTaxUSA was estimated to have 246K branded searches compared to TaxAct’s 40.5K, and held a 16% Share of Search versus TaxAct’s 2.6%.

## Cite this page

Brandwave. "FreeTaxUSA vs TaxAct: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/tax-preparation-software/compare/freetaxusa-vs-taxact

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tax-preparation-software/compare/freetaxusa-vs-taxact. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.