---
title: "FreeTaxUSA vs H&R Block: Which is more popular by branded search?"
description: "Which is more popular in search, FreeTaxUSA or H&R Block? Compare estimated monthly branded-search demand and Share of Search inside the Tax preparation software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tax-preparation-software/compare/freetaxusa-vs-hr-block"
publisher: "Brandwave"
---

# FreeTaxUSA vs H&R Block: Which is more popular by branded search?

Which is more popular in search, FreeTaxUSA or H&R Block? Compare estimated monthly branded-search demand and Share of Search inside the Tax preparation software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: FreeTaxUSA and H&R Block
- **Competitive set**: Tax preparation software
- **Market**: Global
- **Month measured**: Aug 2026
- **FreeTaxUSA Share of Search**: 16%
- **H&R Block Share of Search**: 43.8%

## Which is more popular in search, FreeTaxUSA or H&R Block?

- In August 2026, H&R Block had more branded searches than FreeTaxUSA among tax preparation software worldwide. H&R Block was estimated to have 673K branded searches compared to FreeTaxUSA’s 246K, and held a 43.8% Share of Search versus FreeTaxUSA’s 16%.
- H&R Block was ahead of FreeTaxUSA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FreeTaxUSA’s estimated Share of Search among tax preparation software worldwide moved from 11.3% to 16%, and its estimated monthly branded searches held steady at 246K.
- Across the 11 months ending August 2026, H&R Block’s estimated Share of Search among tax preparation software worldwide moved from 37.9% to 43.8%, and its estimated monthly branded searches moved from 823K to 673K.

## How did search popularity change for tax preparation software worldwide in August 2026?

- H&R Block’s estimated Share of Search among tax preparation software worldwide has gained ground for 3 months in a row, from 34.4% to 43.8% in August 2026.

## Month by month

| Month | FreeTaxUSA estimated searches | FreeTaxUSA Share of Search | FreeTaxUSA rank | H&R Block estimated searches | H&R Block Share of Search | H&R Block rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 11.3% | 3 | 823K | 37.9% | 2 |
| Nov 2025 | 165K | 8.7% | 3 | 1M | 52.5% | 1 |
| Dec 2025 | 246K | 12.5% | 3 | 823K | 41.7% | 1 |
| Jan 2026 | 2.7M | 19.2% | 3 | 3.4M | 23.5% | 2 |
| Feb 2026 | 5M | 24.8% | 2 | 5M | 24.8% | 3 |
| Mar 2026 | 3.4M | 21.5% | 3 | 4.1M | 26.2% | 2 |
| Apr 2026 | 4.1M | 24.6% | 2 | 4.1M | 24.6% | 3 |
| May 2026 | 450K | 18.8% | 3 | 823K | 34.4% | 2 |
| Jun 2026 | 301K | 17.3% | 3 | 673K | 38.7% | 1 |
| Jul 2026 | 246K | 15.9% | 3 | 673K | 43.6% | 1 |
| Aug 2026 | 246K | 16% | 3 | 673K | 43.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using FreeTaxUSA’s and H&R Block’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **FreeTaxUSA**: Measured on the search term “freetaxusa”.
- **H&R Block**: Measured on the search term “h&r block”.

- [FreeTaxUSA profile](/demand/global-en/brands/freetaxusa)
- [H&R Block profile](/demand/global-en/brands/hr-block)
- [All tax preparation software worldwide](/demand/global-en/categories/tax-preparation-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, FreeTaxUSA or H&R Block?

In August 2026, H&R Block had more branded searches than FreeTaxUSA among tax preparation software worldwide. H&R Block was estimated to have 673K branded searches compared to FreeTaxUSA’s 246K, and held a 43.8% Share of Search versus FreeTaxUSA’s 16%.

## Cite this page

Brandwave. "FreeTaxUSA vs H&R Block: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/tax-preparation-software/compare/freetaxusa-vs-hr-block

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tax-preparation-software/compare/freetaxusa-vs-hr-block. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.