---
title: "H&R Block vs TaxAct: Which is more popular by branded search?"
description: "Which is more popular in search, H&R Block or TaxAct? Compare estimated monthly branded-search demand and Share of Search inside the Tax preparation services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tax-preparation-services/compare/hr-block-vs-taxact"
publisher: "Brandwave"
---

# H&R Block vs TaxAct: Which is more popular by branded search?

Which is more popular in search, H&R Block or TaxAct? Compare estimated monthly branded-search demand and Share of Search inside the Tax preparation services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: H&R Block and TaxAct
- **Competitive set**: Tax preparation services
- **Market**: Global
- **Month measured**: Aug 2026
- **H&R Block Share of Search**: 51.8%
- **TaxAct Share of Search**: 3.1%

## Which is more popular in search, H&R Block or TaxAct?

- In August 2026, H&R Block had more branded searches than TaxAct among tax preparation services worldwide. H&R Block was estimated to have 673K branded searches compared to TaxAct’s 40.5K, and held a 51.8% Share of Search versus TaxAct’s 3.1%.
- H&R Block was ahead of TaxAct in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, H&R Block’s estimated Share of Search among tax preparation services worldwide moved from 42.5% to 51.8%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 11 months ending August 2026, TaxAct’s estimated Share of Search among tax preparation services worldwide held steady at 3.1%, and its estimated monthly branded searches moved from 60.5K to 40.5K.

## How did search popularity change for tax preparation services worldwide in August 2026?

- H&R Block’s estimated Share of Search among tax preparation services worldwide has gained ground for 3 months in a row, from 42.1% to 51.8% in August 2026.
- Estimated monthly branded searches for TaxAct worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.

## Month by month

| Month | H&R Block estimated searches | H&R Block Share of Search | H&R Block rank | TaxAct estimated searches | TaxAct Share of Search | TaxAct rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 42.5% | 2 | 60.5K | 3.1% | 3 |
| Nov 2025 | 1M | 57.1% | 1 | 40.5K | 2.3% | 3 |
| Dec 2025 | 823K | 47% | 1 | 49.5K | 2.8% | 3 |
| Jan 2026 | 3.4M | 29% | 2 | 450K | 3.9% | 3 |
| Feb 2026 | 5M | 32.8% | 2 | 673K | 4.4% | 3 |
| Mar 2026 | 4.1M | 33.2% | 2 | 450K | 3.7% | 3 |
| Apr 2026 | 4.1M | 32.5% | 2 | 673K | 5.4% | 3 |
| May 2026 | 823K | 42.1% | 2 | 60.5K | 3.1% | 3 |
| Jun 2026 | 673K | 46.6% | 1 | 49.5K | 3.4% | 3 |
| Jul 2026 | 673K | 51.6% | 1 | 40.5K | 3.1% | 3 |
| Aug 2026 | 673K | 51.8% | 1 | 40.5K | 3.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using H&R Block’s and TaxAct’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **H&R Block**: Measured on the search term “h&r block”.
- **TaxAct**: Measured on the search term “taxact”.

- [H&R Block profile](/demand/global-en/brands/hr-block)
- [TaxAct profile](/demand/global-en/brands/taxact)
- [All tax preparation services worldwide](/demand/global-en/categories/tax-preparation-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, H&R Block or TaxAct?

In August 2026, H&R Block had more branded searches than TaxAct among tax preparation services worldwide. H&R Block was estimated to have 673K branded searches compared to TaxAct’s 40.5K, and held a 51.8% Share of Search versus TaxAct’s 3.1%.

## Cite this page

Brandwave. "H&R Block vs TaxAct: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/tax-preparation-services/compare/hr-block-vs-taxact

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tax-preparation-services/compare/hr-block-vs-taxact. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.