---
title: "Tax preparation services: Which are searched most?"
description: "Compare the tax preparation services operators run on. Share of Search among H&R Block, TurboTax, Liberty Tax, Jackson Hewitt, TaxAct and TaxSlayer, the tax preparation services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tax-preparation-services"
publisher: "Brandwave"
---

# Tax preparation services: Which are searched most?

Compare the tax preparation services operators run on. Share of Search among H&R Block, TurboTax, Liberty Tax, Jackson Hewitt, TaxAct and TaxSlayer, the tax preparation services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tax preparation services
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: H&R Block, 47.6%

## Which brand is most popular in search among tax preparation services worldwide?

- In August 2026, H&R Block was the most searched among tax preparation services worldwide, with an estimated 673K branded searches and 47.6% estimated Share of Search within this set.
- TurboTax is in 2nd place, 8.7 percentage points behind at 38.9% Share of Search.
- Across the 11 months ending August 2026, H&R Block’s estimated Share of Search among tax preparation services worldwide increased from 40% to 47.6%.
- Across the 11 months ending August 2026, TurboTax’s estimated Share of Search among tax preparation services worldwide decreased from 48.6% to 38.9%.
- Across the 11 months ending August 2026, Liberty Tax’s estimated Share of Search among tax preparation services worldwide increased from 3.4% to 5.8%.
- Across the 11 months ending August 2026, H&R Block’s estimated Share of Search among tax preparation services worldwide peaked at 52% in November 2025 and was lowest at 26.8% in January 2026.
- Across the 11 months ending August 2026, TurboTax’s estimated Share of Search among tax preparation services worldwide peaked at 59.9% in January 2026 and was lowest at 35% in November 2025.
- Across the 11 months ending August 2026, Liberty Tax’s estimated Share of Search among tax preparation services worldwide peaked at 6.6% in December 2025 and was lowest at 2.2% in January 2026.
- Across the 11 months ending August 2026, Jackson Hewitt’s estimated Share of Search among tax preparation services worldwide peaked at 19.5% in December 2025 and was lowest at 2.3% in April 2026.
- Across the 11 months ending August 2026, TaxAct’s estimated Share of Search among tax preparation services worldwide peaked at 5.1% in April 2026 and was lowest at 2.1% in November 2025.
- Across the 11 months ending August 2026, TaxSlayer’s estimated Share of Search among tax preparation services worldwide peaked at 2.9% in May 2026 and was lowest at 1.4% in November 2025.
- Across the 11 months ending August 2026, H&R Block rose from 2nd to 1st among tax preparation services worldwide.
- Across the 11 months ending August 2026, TurboTax fell from 1st to 2nd among tax preparation services worldwide.
- Across the 11 months ending August 2026, Jackson Hewitt, TaxAct and TaxSlayer held steady: their estimated Share of Search among tax preparation services worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [H&R Block vs TurboTax: compare search popularity](/demand/global-en/compare/hr-block-vs-turbotax): 47.6% against 38.9% Share of Search.
- [H&R Block vs Liberty Tax: compare search popularity](/demand/global-en/compare/hr-block-vs-liberty-tax): 47.6% against 5.8% Share of Search.
- [H&R Block vs Jackson Hewitt: compare search popularity](/demand/global-en/compare/hr-block-vs-jackson-hewitt): 47.6% against 2.9% Share of Search.
- [H&R Block vs TaxAct: compare search popularity](/demand/global-en/compare/hr-block-vs-taxact): 47.6% against 2.9% Share of Search.
- [TurboTax vs Liberty Tax: compare search popularity](/demand/global-en/compare/liberty-tax-vs-turbotax): 38.9% against 5.8% Share of Search.
- [TurboTax vs Jackson Hewitt: compare search popularity](/demand/global-en/compare/jackson-hewitt-vs-turbotax): 38.9% against 2.9% Share of Search.
- [TurboTax vs TaxAct: compare search popularity](/demand/global-en/compare/taxact-vs-turbotax): 38.9% against 2.9% Share of Search.
- [Liberty Tax vs Jackson Hewitt: compare search popularity](/demand/global-en/compare/jackson-hewitt-vs-liberty-tax): 5.8% against 2.9% Share of Search.
- [Liberty Tax vs TaxAct: compare search popularity](/demand/global-en/compare/liberty-tax-vs-taxact): 5.8% against 2.9% Share of Search.
- [Jackson Hewitt vs TaxAct: compare search popularity](/demand/global-en/compare/jackson-hewitt-vs-taxact): 2.9% Share of Search each.

## How did search popularity change for tax preparation services worldwide in August 2026?

- H&R Block’s estimated Share of Search among tax preparation services worldwide has gained ground for 3 months in a row, from 38.8% to 47.6% in August 2026.
- Liberty Tax’s estimated Share of Search among tax preparation services worldwide has gained ground for 3 months in a row, from 4.7% to 5.8% in August 2026.
- TaxSlayer’s estimated Share of Search among tax preparation services worldwide has lost ground for 3 months in a row, from 2.9% to 1.9% in August 2026.
- Estimated monthly branded searches for TurboTax worldwide fell 45% over 11 measured months, from 1M to 550K in August 2026.
- Estimated monthly branded searches for TaxAct worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.
- Estimated monthly branded searches for Jackson Hewitt worldwide fell 32.8% over 11 measured months, from 61.8K to 41.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | H&R Block | 47.6% | 673K | 0.0% | H&R Block |
| 2 | TurboTax | 38.9% | 550K | 0.0% | Intuit |
| 3 | Liberty Tax | 5.8% | 82.1K | +1.9% | Liberty Tax |
| 4 | Jackson Hewitt | 2.9% | 41.5K | 0.0% | Jackson Hewitt |
| 5 | TaxAct | 2.9% | 40.5K | 0.0% | TaxAct |
| 6 | TaxSlayer | 1.9% | 27.1K | -18.1% | TaxSlayer |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | TurboTax | 1M | 48.6% | 1 |
| Oct 2025 | H&R Block | 823K | 40% | 2 |
| Oct 2025 | Liberty Tax | 70.4K | 3.4% | 3 |
| Oct 2025 | Jackson Hewitt | 61.8K | 3% | 4 |
| Oct 2025 | TaxAct | 60.5K | 2.9% | 5 |
| Oct 2025 | TaxSlayer | 40.5K | 2% | 6 |
| Nov 2025 | H&R Block | 1M | 52% | 1 |
| Nov 2025 | TurboTax | 673K | 35% | 2 |
| Nov 2025 | Jackson Hewitt | 112K | 5.8% | 3 |
| Nov 2025 | Liberty Tax | 70.4K | 3.7% | 4 |
| Nov 2025 | TaxAct | 40.5K | 2.1% | 5 |
| Nov 2025 | TaxSlayer | 27.1K | 1.4% | 6 |
| Dec 2025 | H&R Block | 823K | 35.2% | 1 |
| Dec 2025 | TurboTax | 823K | 35.2% | 2 |
| Dec 2025 | Jackson Hewitt | 454K | 19.5% | 3 |
| Dec 2025 | Liberty Tax | 153K | 6.6% | 4 |
| Dec 2025 | TaxAct | 49.5K | 2.1% | 5 |
| Dec 2025 | TaxSlayer | 33.1K | 1.4% | 6 |
| Jan 2026 | TurboTax | 7.5M | 59.9% | 1 |
| Jan 2026 | H&R Block | 3.4M | 26.8% | 2 |
| Jan 2026 | Jackson Hewitt | 683K | 5.5% | 3 |
| Jan 2026 | TaxAct | 450K | 3.6% | 4 |
| Jan 2026 | Liberty Tax | 273K | 2.2% | 5 |
| Jan 2026 | TaxSlayer | 246K | 2% | 6 |
| Feb 2026 | TurboTax | 9.1M | 56.2% | 1 |
| Feb 2026 | H&R Block | 5M | 30.7% | 2 |
| Feb 2026 | Jackson Hewitt | 685K | 4.2% | 3 |
| Feb 2026 | TaxAct | 673K | 4.1% | 4 |
| Feb 2026 | Liberty Tax | 409K | 2.5% | 5 |
| Feb 2026 | TaxSlayer | 368K | 2.3% | 6 |
| Mar 2026 | TurboTax | 7.5M | 57.3% | 1 |
| Mar 2026 | H&R Block | 4.1M | 31.4% | 2 |
| Mar 2026 | TaxAct | 450K | 3.4% | 3 |
| Mar 2026 | Liberty Tax | 401K | 3.1% | 4 |
| Mar 2026 | Jackson Hewitt | 378K | 2.9% | 5 |
| Mar 2026 | TaxSlayer | 246K | 1.9% | 6 |
| Apr 2026 | TurboTax | 7.5M | 56.7% | 1 |
| Apr 2026 | H&R Block | 4.1M | 31% | 2 |
| Apr 2026 | TaxAct | 673K | 5.1% | 3 |
| Apr 2026 | Liberty Tax | 328K | 2.5% | 4 |
| Apr 2026 | Jackson Hewitt | 309K | 2.3% | 5 |
| Apr 2026 | TaxSlayer | 301K | 2.3% | 6 |
| May 2026 | TurboTax | 1M | 47.2% | 1 |
| May 2026 | H&R Block | 823K | 38.8% | 2 |
| May 2026 | Liberty Tax | 100K | 4.7% | 3 |
| May 2026 | Jackson Hewitt | 75.6K | 3.6% | 4 |
| May 2026 | TaxAct | 60.5K | 2.9% | 5 |
| May 2026 | TaxSlayer | 60.5K | 2.9% | 6 |
| Jun 2026 | H&R Block | 673K | 42.9% | 1 |
| Jun 2026 | TurboTax | 673K | 42.9% | 2 |
| Jun 2026 | Liberty Tax | 82.1K | 5.2% | 3 |
| Jun 2026 | Jackson Hewitt | 50.8K | 3.2% | 4 |
| Jun 2026 | TaxAct | 49.5K | 3.2% | 5 |
| Jun 2026 | TaxSlayer | 40.5K | 2.6% | 6 |
| Jul 2026 | H&R Block | 673K | 47.4% | 1 |
| Jul 2026 | TurboTax | 550K | 38.8% | 2 |
| Jul 2026 | Liberty Tax | 80.6K | 5.7% | 3 |
| Jul 2026 | Jackson Hewitt | 41.5K | 2.9% | 4 |
| Jul 2026 | TaxAct | 40.5K | 2.9% | 5 |
| Jul 2026 | TaxSlayer | 33.1K | 2.3% | 6 |
| Aug 2026 | H&R Block | 673K | 47.6% | 1 |
| Aug 2026 | TurboTax | 550K | 38.9% | 2 |
| Aug 2026 | Liberty Tax | 82.1K | 5.8% | 3 |
| Aug 2026 | Jackson Hewitt | 41.5K | 2.9% | 4 |
| Aug 2026 | TaxAct | 40.5K | 2.9% | 5 |
| Aug 2026 | TaxSlayer | 27.1K | 1.9% | 6 |
| Sep 2026 | H&R Block | — | — | — |
| Sep 2026 | Jackson Hewitt | — | — | — |
| Sep 2026 | Liberty Tax | — | — | — |
| Sep 2026 | TaxAct | — | — | — |
| Sep 2026 | TaxSlayer | — | — | — |
| Sep 2026 | TurboTax | — | — | — |

## What is being compared

- **H&R Block**: Measured on the search term “h&r block”.
- **Jackson Hewitt**: Measured on the search terms “jackson hewitt” and “jackson hewitt tax”, summed into one figure.
- **Liberty Tax**: Measured on the search terms “liberty tax” and “liberty tax service”, summed into one figure.
- **TaxAct**: Measured on the search term “taxact”.
- **TaxSlayer**: Measured on the search term “taxslayer”.
- **TurboTax**: Measured on the search term “turbotax”.

- [H&R Block](/demand/global-en/brands/hr-block)
- [Jackson Hewitt](/demand/global-en/brands/jackson-hewitt)
- [Liberty Tax](/demand/global-en/brands/liberty-tax)
- [TaxAct](/demand/global-en/brands/taxact)
- [TaxSlayer](/demand/global-en/brands/taxslayer)
- [TurboTax](/demand/global-en/brands/turbotax)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tax preparation services worldwide?

In August 2026, H&R Block was the most searched among tax preparation services worldwide, with an estimated 673K branded searches and 47.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Tax preparation services: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/tax-preparation-services

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tax-preparation-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.