---
title: "Tax compliance platforms: Which brands are most popular in search?"
description: "Compare the platforms used to calculate and file sales tax. Share of Search among Avalara, Quaderno, Taxify, TaxJar and Vertex, the tax compliance platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tax-compliance-platforms"
publisher: "Brandwave"
---

# Tax compliance platforms: Which brands are most popular in search?

Compare the platforms used to calculate and file sales tax. Share of Search among Avalara, Quaderno, Taxify, TaxJar and Vertex, the tax compliance platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tax compliance platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Avalara, 69.2%

## Which brand is most popular in search among tax compliance platforms worldwide?

- In August 2026, Avalara was the most searched among tax compliance platforms worldwide, with an estimated 60.5K branded searches and 69.2% estimated Share of Search within this set.
- Quaderno is in 2nd place, 55.4 percentage points behind at 13.8% Share of Search.
- Across the 11 months ending August 2026, Avalara’s estimated Share of Search among tax compliance platforms worldwide increased from 59% to 69.2%.
- Across the 11 months ending August 2026, Quaderno’s estimated Share of Search among tax compliance platforms worldwide decreased from 21.6% to 13.8%.
- Across the 11 months ending August 2026, TaxJar’s estimated Share of Search among tax compliance platforms worldwide decreased from 9.6% to 7.6%.
- Across the 11 months ending August 2026, Avalara’s estimated Share of Search among tax compliance platforms worldwide peaked at 69.8% in July 2026 and was lowest at 59% in October 2025.
- Across the 11 months ending August 2026, Quaderno’s estimated Share of Search among tax compliance platforms worldwide peaked at 21.6% in October 2025 and was lowest at 11.4% in July 2026.
- Across the 11 months ending August 2026, Taxify’s estimated Share of Search among tax compliance platforms worldwide peaked at 11.8% in December 2025 and was lowest at 4.8% in February 2026.
- Across the 11 months ending August 2026, TaxJar’s estimated Share of Search among tax compliance platforms worldwide peaked at 10.9% in February 2026 and was lowest at 7.6% in August 2026.
- Across the 11 months ending August 2026, Taxify rose from 4th to 3rd among tax compliance platforms worldwide.
- Across the 11 months ending August 2026, TaxJar fell from 3rd to 4th among tax compliance platforms worldwide.
- Across the 11 months ending August 2026, Vertex held steady: its estimated Share of Search among tax compliance platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Avalara vs Quaderno: compare search popularity](/demand/global-en/compare/avalara-vs-quaderno): 69.2% against 13.8% Share of Search.
- [Avalara vs Taxify: compare search popularity](/demand/global-en/compare/avalara-vs-taxify): 69.2% against 7.6% Share of Search.
- [Avalara vs TaxJar: compare search popularity](/demand/global-en/compare/avalara-vs-taxjar): 69.2% against 7.6% Share of Search.
- [Quaderno vs Taxify: compare search popularity](/demand/global-en/compare/quaderno-vs-taxify): 13.8% against 7.6% Share of Search.
- [Quaderno vs TaxJar: compare search popularity](/demand/global-en/compare/quaderno-vs-taxjar): 13.8% against 7.6% Share of Search.
- [Taxify vs TaxJar: compare search popularity](/demand/global-en/compare/taxify-vs-taxjar): 7.6% Share of Search each.

## How did search popularity change for tax compliance platforms worldwide in August 2026?

- In August 2026, Quaderno gained estimated Share of Search among tax compliance platforms worldwide, from 11.4% to 13.8%.
- In August 2026, TaxJar lost estimated Share of Search among tax compliance platforms worldwide, from 9.3% to 7.6%.
- In August 2026, Avalara lost estimated Share of Search among tax compliance platforms worldwide, from 69.8% to 69.2%.
- In August 2026, Taxify rose from 4th to 3rd among tax compliance platforms worldwide.
- Estimated monthly branded searches for Vertex worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Avalara | 69.2% | 60.5K | 0.0% | Avalara |
| 2 | Quaderno | 13.8% | 12.1K | +22.2% | Quaderno |
| 3 | Taxify | 7.6% | 6.6K | 0.0% | Taxify |
| 4 | TaxJar | 7.6% | 6.6K | -18.5% | TaxJar |
| 5 | Vertex | 1.8% | 1.6K | 0.0% | Vertex |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Avalara | 60.5K | 59% | 1 |
| Oct 2025 | Quaderno | 22.2K | 21.6% | 2 |
| Oct 2025 | TaxJar | 9.9K | 9.6% | 3 |
| Oct 2025 | Taxify | 8.1K | 7.9% | 4 |
| Oct 2025 | Vertex | 1.9K | 1.9% | 5 |
| Nov 2025 | Avalara | 60.5K | 64.6% | 1 |
| Nov 2025 | Quaderno | 18.1K | 19.3% | 2 |
| Nov 2025 | TaxJar | 8.1K | 8.6% | 3 |
| Nov 2025 | Taxify | 5.4K | 5.8% | 4 |
| Nov 2025 | Vertex | 1.6K | 1.7% | 5 |
| Dec 2025 | Avalara | 49.5K | 59% | 1 |
| Dec 2025 | Quaderno | 14.8K | 17.6% | 2 |
| Dec 2025 | Taxify | 9.9K | 11.8% | 3 |
| Dec 2025 | TaxJar | 8.1K | 9.7% | 4 |
| Dec 2025 | Vertex | 1.6K | 1.9% | 5 |
| Jan 2026 | Avalara | 74K | 67% | 1 |
| Jan 2026 | Quaderno | 18.1K | 16.4% | 2 |
| Jan 2026 | TaxJar | 9.9K | 9% | 3 |
| Jan 2026 | Taxify | 6.6K | 6% | 4 |
| Jan 2026 | Vertex | 1.9K | 1.7% | 5 |
| Feb 2026 | Avalara | 60.5K | 66.3% | 1 |
| Feb 2026 | Quaderno | 14.8K | 16.2% | 2 |
| Feb 2026 | TaxJar | 9.9K | 10.9% | 3 |
| Feb 2026 | Taxify | 4.4K | 4.8% | 4 |
| Feb 2026 | Vertex | 1.6K | 1.8% | 5 |
| Mar 2026 | Avalara | 60.5K | 63.6% | 1 |
| Mar 2026 | Quaderno | 14.8K | 15.5% | 2 |
| Mar 2026 | TaxJar | 9.9K | 10.4% | 3 |
| Mar 2026 | Taxify | 8.1K | 8.5% | 4 |
| Mar 2026 | Vertex | 1.9K | 2% | 5 |
| Apr 2026 | Avalara | 60.5K | 62.4% | 1 |
| Apr 2026 | Quaderno | 14.8K | 15.3% | 2 |
| Apr 2026 | Taxify | 9.9K | 10.2% | 3 |
| Apr 2026 | TaxJar | 9.9K | 10.2% | 4 |
| Apr 2026 | Vertex | 1.9K | 2% | 5 |
| May 2026 | Avalara | 60.5K | 63.8% | 1 |
| May 2026 | Quaderno | 14.8K | 15.6% | 2 |
| May 2026 | TaxJar | 9.9K | 10.4% | 3 |
| May 2026 | Taxify | 8.1K | 8.5% | 4 |
| May 2026 | Vertex | 1.6K | 1.7% | 5 |
| Jun 2026 | Avalara | 60.5K | 68.1% | 1 |
| Jun 2026 | Quaderno | 12.1K | 13.6% | 2 |
| Jun 2026 | TaxJar | 8.1K | 9.1% | 3 |
| Jun 2026 | Taxify | 6.6K | 7.4% | 4 |
| Jun 2026 | Vertex | 1.6K | 1.8% | 5 |
| Jul 2026 | Avalara | 60.5K | 69.8% | 1 |
| Jul 2026 | Quaderno | 9.9K | 11.4% | 2 |
| Jul 2026 | TaxJar | 8.1K | 9.3% | 3 |
| Jul 2026 | Taxify | 6.6K | 7.6% | 4 |
| Jul 2026 | Vertex | 1.6K | 1.8% | 5 |
| Aug 2026 | Avalara | 60.5K | 69.2% | 1 |
| Aug 2026 | Quaderno | 12.1K | 13.8% | 2 |
| Aug 2026 | Taxify | 6.6K | 7.6% | 3 |
| Aug 2026 | TaxJar | 6.6K | 7.6% | 4 |
| Aug 2026 | Vertex | 1.6K | 1.8% | 5 |
| Sep 2026 | Avalara | — | — | — |
| Sep 2026 | Quaderno | — | — | — |
| Sep 2026 | Taxify | — | — | — |
| Sep 2026 | TaxJar | — | — | — |
| Sep 2026 | Vertex | — | — | — |

## What is being compared

- **Avalara**: Measured on the search term “avalara”.
- **Quaderno**: Measured on the search term “quaderno”.
- **Taxify**: Measured on the search term “taxify”.
- **TaxJar**: Measured on the search term “taxjar”.
- **Vertex**: Measured on the search term “vertex tax”.

- [Avalara](/demand/global-en/brands/avalara)
- [Quaderno](/demand/global-en/brands/quaderno)
- [Taxify](/demand/global-en/brands/taxify)
- [TaxJar](/demand/global-en/brands/taxjar)
- [Vertex](/demand/global-en/brands/vertex)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tax compliance platforms worldwide?

In August 2026, Avalara was the most searched among tax compliance platforms worldwide, with an estimated 60.5K branded searches and 69.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Tax compliance platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/tax-compliance-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tax-compliance-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.