--- title: "Tax automation platforms: Which brands are most popular in search?" description: "Compare the platforms used to calculate and file tax. Share of Search among Thomson Reuters, Avalara, Sovos, TaxJar and Vertex, the tax automation platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/tax-automation-platforms" publisher: "Brandwave" --- # Tax automation platforms: Which brands are most popular in search? Compare the platforms used to calculate and file tax. Share of Search among Thomson Reuters, Avalara, Sovos, TaxJar and Vertex, the tax automation platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Tax automation platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Thomson Reuters, 51.1% ## Which brand is most popular in search among tax automation platforms worldwide? - In August 2026, Thomson Reuters was the most searched among tax automation platforms worldwide, with an estimated 135K branded searches and 51.1% estimated Share of Search within this set. - Avalara is in 2nd place, 28.2 percentage points behind at 22.9% Share of Search. - Across the 11 months ending August 2026, Thomson Reuters’ estimated Share of Search among tax automation platforms worldwide decreased from 55.4% to 51.1%. - Across the 11 months ending August 2026, Avalara’s estimated Share of Search among tax automation platforms worldwide increased from 20.3% to 22.9%. - Across the 11 months ending August 2026, Sovos’ estimated Share of Search among tax automation platforms worldwide increased from 20.3% to 22.9%. - Across the 11 months ending August 2026, TaxJar’s estimated Share of Search among tax automation platforms worldwide decreased from 3.3% to 2.5%. - Across the 11 months ending August 2026, Thomson Reuters’ estimated Share of Search among tax automation platforms worldwide peaked at 57.6% in February 2026 and was lowest at 50.8% in November 2025. - Across the 11 months ending August 2026, Avalara’s estimated Share of Search among tax automation platforms worldwide peaked at 23.8% in January 2026 and was lowest at 19.4% in December 2025. - Across the 11 months ending August 2026, Sovos’ estimated Share of Search among tax automation platforms worldwide peaked at 23.8% in December 2025 and was lowest at 17.3% in March 2026. - Across the 11 months ending August 2026, TaxJar’s estimated Share of Search among tax automation platforms worldwide peaked at 3.9% in May 2026 and was lowest at 2.5% in August 2026. - Across the 11 months ending August 2026, Vertex held steady: its estimated Share of Search among tax automation platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Thomson Reuters vs Avalara: compare search popularity](/demand/global-en/compare/avalara-vs-thomson-reuters): 51.1% against 22.9% Share of Search. - [Thomson Reuters vs Sovos: compare search popularity](/demand/global-en/compare/sovos-vs-thomson-reuters): 51.1% against 22.9% Share of Search. - [Thomson Reuters vs TaxJar: compare search popularity](/demand/global-en/compare/taxjar-vs-thomson-reuters): 51.1% against 2.5% Share of Search. - [Avalara vs Sovos: compare search popularity](/demand/global-en/compare/avalara-vs-sovos): 22.9% Share of Search each. - [Avalara vs TaxJar: compare search popularity](/demand/global-en/compare/avalara-vs-taxjar): 22.9% against 2.5% Share of Search. - [Sovos vs TaxJar: compare search popularity](/demand/global-en/compare/sovos-vs-taxjar): 22.9% against 2.5% Share of Search. ## How did search popularity change for tax automation platforms worldwide in August 2026? - In August 2026, TaxJar lost estimated Share of Search among tax automation platforms worldwide, from 3% to 2.5%. - Estimated monthly branded searches for Thomson Reuters worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. - Estimated monthly branded searches for Vertex worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Thomson Reuters | 51.1% | 135K | 0.0% | Thomson Reuters | | 2 | Avalara | 22.9% | 60.5K | 0.0% | Avalara | | 3 | Sovos | 22.9% | 60.5K | 0.0% | Sovos | | 4 | TaxJar | 2.5% | 6.6K | -18.5% | TaxJar | | 5 | Vertex | 0.61% | 1.6K | 0.0% | Vertex | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Thomson Reuters | 165K | 55.4% | 1 | | Oct 2025 | Avalara | 60.5K | 20.3% | 2 | | Oct 2025 | Sovos | 60.5K | 20.3% | 3 | | Oct 2025 | TaxJar | 9.9K | 3.3% | 4 | | Oct 2025 | Vertex | 1.9K | 0.64% | 5 | | Nov 2025 | Thomson Reuters | 135K | 50.8% | 1 | | Nov 2025 | Avalara | 60.5K | 22.8% | 2 | | Nov 2025 | Sovos | 60.5K | 22.8% | 3 | | Nov 2025 | TaxJar | 8.1K | 3% | 4 | | Nov 2025 | Vertex | 1.6K | 0.6% | 5 | | Dec 2025 | Thomson Reuters | 135K | 53% | 1 | | Dec 2025 | Sovos | 60.5K | 23.8% | 2 | | Dec 2025 | Avalara | 49.5K | 19.4% | 3 | | Dec 2025 | TaxJar | 8.1K | 3.2% | 4 | | Dec 2025 | Vertex | 1.6K | 0.63% | 5 | | Jan 2026 | Thomson Reuters | 165K | 53% | 1 | | Jan 2026 | Avalara | 74K | 23.8% | 2 | | Jan 2026 | Sovos | 60.5K | 19.4% | 3 | | Jan 2026 | TaxJar | 9.9K | 3.2% | 4 | | Jan 2026 | Vertex | 1.9K | 0.61% | 5 | | Feb 2026 | Thomson Reuters | 165K | 57.6% | 1 | | Feb 2026 | Avalara | 60.5K | 21.1% | 2 | | Feb 2026 | Sovos | 49.5K | 17.3% | 3 | | Feb 2026 | TaxJar | 9.9K | 3.5% | 4 | | Feb 2026 | Vertex | 1.6K | 0.56% | 5 | | Mar 2026 | Thomson Reuters | 165K | 57.5% | 1 | | Mar 2026 | Avalara | 60.5K | 21.1% | 2 | | Mar 2026 | Sovos | 49.5K | 17.3% | 3 | | Mar 2026 | TaxJar | 9.9K | 3.5% | 4 | | Mar 2026 | Vertex | 1.9K | 0.66% | 5 | | Apr 2026 | Thomson Reuters | 165K | 57.5% | 1 | | Apr 2026 | Avalara | 60.5K | 21.1% | 2 | | Apr 2026 | Sovos | 49.5K | 17.3% | 3 | | Apr 2026 | TaxJar | 9.9K | 3.5% | 4 | | Apr 2026 | Vertex | 1.9K | 0.66% | 5 | | May 2026 | Thomson Reuters | 135K | 52.6% | 1 | | May 2026 | Avalara | 60.5K | 23.6% | 2 | | May 2026 | Sovos | 49.5K | 19.3% | 3 | | May 2026 | TaxJar | 9.9K | 3.9% | 4 | | May 2026 | Vertex | 1.6K | 0.62% | 5 | | Jun 2026 | Thomson Reuters | 135K | 50.8% | 1 | | Jun 2026 | Avalara | 60.5K | 22.8% | 2 | | Jun 2026 | Sovos | 60.5K | 22.8% | 3 | | Jun 2026 | TaxJar | 8.1K | 3% | 4 | | Jun 2026 | Vertex | 1.6K | 0.6% | 5 | | Jul 2026 | Thomson Reuters | 135K | 50.8% | 1 | | Jul 2026 | Avalara | 60.5K | 22.8% | 2 | | Jul 2026 | Sovos | 60.5K | 22.8% | 3 | | Jul 2026 | TaxJar | 8.1K | 3% | 4 | | Jul 2026 | Vertex | 1.6K | 0.6% | 5 | | Aug 2026 | Thomson Reuters | 135K | 51.1% | 1 | | Aug 2026 | Avalara | 60.5K | 22.9% | 2 | | Aug 2026 | Sovos | 60.5K | 22.9% | 3 | | Aug 2026 | TaxJar | 6.6K | 2.5% | 4 | | Aug 2026 | Vertex | 1.6K | 0.61% | 5 | | Sep 2026 | Avalara | — | — | — | | Sep 2026 | Sovos | — | — | — | | Sep 2026 | TaxJar | — | — | — | | Sep 2026 | Thomson Reuters | — | — | — | | Sep 2026 | Vertex | — | — | — | ## What is being compared - **Avalara**: Measured on the search term “avalara”. - **Sovos**: Measured on the search term “sovos”. - **TaxJar**: Measured on the search term “taxjar”. - **Thomson Reuters**: Measured on the search term “thomson reuters”. - **Vertex**: Measured on the search term “vertex tax”. - [Avalara](/demand/global-en/brands/avalara) - [Sovos](/demand/global-en/brands/sovos) - [TaxJar](/demand/global-en/brands/taxjar) - [Thomson Reuters](/demand/global-en/brands/thomson-reuters) - [Vertex](/demand/global-en/brands/vertex) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among tax automation platforms worldwide? In August 2026, Thomson Reuters was the most searched among tax automation platforms worldwide, with an estimated 135K branded searches and 51.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Tax automation platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/tax-automation-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tax-automation-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.