---
title: "EY vs PwC: Which is searched more?"
description: "Which is more popular in search, EY or PwC? Compare estimated monthly branded-search demand and Share of Search inside the Tax advisory brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tax-advisory-brands/compare/ey-new-zealand-vs-pwc-new-zealand"
publisher: "Brandwave"
---

# EY vs PwC: Which is searched more?

Which is more popular in search, EY or PwC? Compare estimated monthly branded-search demand and Share of Search inside the Tax advisory brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: EY and PwC
- **Competitive set**: Tax advisory brands
- **Market**: Global
- **Month measured**: Sep 2026
- **EY Share of Search**: 19.1%
- **PwC Share of Search**: 20%

## Which is more popular in search, EY or PwC?

- In September 2026, PwC had more branded searches than EY among tax advisory brands worldwide. PwC was estimated to have 1M branded searches compared to EY’s 958K, and held a 20% Share of Search versus EY’s 19.1%.
- The lead changed hands 4 times in the 12 months ending September 2026: EY took it in May 2026, PwC took it in July 2026, EY took it in August 2026, PwC took it in September 2026.
- Across the 12 months ending September 2026, EY’s estimated Share of Search among tax advisory brands worldwide moved from 19.6% to 19.1%, and its estimated monthly branded searches moved from 988K to 958K.
- Across the 12 months ending September 2026, PwC’s estimated Share of Search among tax advisory brands worldwide moved from 19.8% to 20%, and its estimated monthly branded searches held steady at 1M.

## How did search popularity change for tax advisory brands worldwide in September 2026?

- In September 2026, PwC overtook EY to rank 3rd among tax advisory brands worldwide, with 20% estimated Share of Search.
- In September 2026, EY lost estimated Share of Search among tax advisory brands worldwide, from 22.4% to 19.1%.

## Month by month

| Month | EY estimated searches | EY Share of Search | EY rank | PwC estimated searches | PwC Share of Search | PwC rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 988K | 19.6% | 4 | 1M | 19.8% | 3 |
| Nov 2025 | 958K | 20% | 4 | 1M | 20.9% | 3 |
| Dec 2025 | 808K | 21% | 4 | 1M | 25.9% | 2 |
| Jan 2026 | 958K | 21.5% | 4 | 1M | 22.4% | 3 |
| Feb 2026 | 958K | 21.5% | 4 | 1M | 22.4% | 3 |
| Mar 2026 | 958K | 21.5% | 4 | 1M | 22.4% | 3 |
| Apr 2026 | 958K | 21.5% | 4 | 1M | 22.4% | 3 |
| May 2026 | 958K | 22.4% | 3 | 823K | 19.2% | 4 |
| Jun 2026 | 958K | 21.3% | 3 | 823K | 18.3% | 4 |
| Jul 2026 | 808K | 19.5% | 4 | 823K | 19.9% | 3 |
| Aug 2026 | 958K | 22.4% | 3 | 823K | 19.2% | 4 |
| Sep 2026 | 958K | 19.1% | 4 | 1M | 20% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using EY’s and PwC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **EY**: Measured on the search terms “ernst and young” and “ey”, summed into one figure.
- **PwC**: Measured on the search term “pwc”.

- [EY profile](/demand/global-en/brands/ey-new-zealand)
- [PwC profile](/demand/global-en/brands/pwc-new-zealand)
- [All tax advisory brands worldwide](/demand/global-en/categories/tax-advisory-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, EY or PwC?

In September 2026, PwC had more branded searches than EY among tax advisory brands worldwide. PwC was estimated to have 1M branded searches compared to EY’s 958K, and held a 20% Share of Search versus EY’s 19.1%.

## Cite this page

Brandwave. "EY vs PwC: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/tax-advisory-brands/compare/ey-new-zealand-vs-pwc-new-zealand

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tax-advisory-brands/compare/ey-new-zealand-vs-pwc-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.