---
title: "Asana vs Notion: Which is searched more?"
description: "Is Asana or Notion more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Task management apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/task-management-apps/compare/asana-vs-notion"
publisher: "Brandwave"
---

# Asana vs Notion: Which is searched more?

Is Asana or Notion more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Task management apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Asana and Notion
- **Competitive set**: Task management apps
- **Market**: Global
- **Month measured**: Sep 2026
- **Asana Share of Search**: 25.1%
- **Notion Share of Search**: 4.6%

## Is Asana or Notion more popular in search?

- In September 2026, Asana had more branded searches than Notion among task management apps worldwide. Asana had about 1.1 million branded searches, while Notion had 201,000. Asana made up 25.1% of all task management app searches we track, and Notion accounted for 4.6%.
- Asana was ahead of Notion in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Asana’s share of searches among task management apps worldwide moved from 33.9% to 25.1%, and its estimated monthly branded searches moved from 1.6M to 1.1M.
- Across the 12 months ending September 2026, Notion’s share of searches among task management apps worldwide moved from 5.3% to 4.6%, and its estimated monthly branded searches moved from 246K to 201K.

## Top task management apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Notion was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Asana was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Notion was listed before Asana in two out of three answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Todoist | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| TickTick | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Microsoft To Do | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Things | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Apple Reminders | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Asana | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Notion | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| ClickUp | 8th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about task management apps

- Asked ChatGPT "Which task management app should I use?": 1. Todoist, 2. TickTick, 3. Things, 4. Microsoft To Do, 5. Notion
- Asked ChatGPT "What are the best task management apps?": 1. Todoist, 2. TickTick, 3. Things, 4. Notion, 5. Microsoft To Do, 6. ClickUp
- Asked ChatGPT "What's the best task management app for a busy life?": 1. Todoist, 2. TickTick, 3. Apple Reminders, 4. Microsoft To Do, 5. Things
- Searched Google, AI Overview "task management apps": 1. Todoist, 2. Asana, 3. TickTick, 4. Microsoft To Do, 5. Things
- Searched Google, AI Overview "to do app": 1. Todoist, 2. Microsoft To Do, 3. TickTick, 4. Apple Reminders

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for task management apps worldwide in September 2026?

- In September 2026, Asana lost share of searches among task management apps worldwide, from 26.5% to 25.1%.
- Notion’s share of searches among task management apps worldwide has lost ground for 3 months in a row, from 6.1% to 4.6% in September 2026.

## Month by month

| Month | Asana estimated searches | Asana Share of Search | Asana rank | Notion estimated searches | Notion Share of Search | Notion rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6M | 33.9% | 1 | 246K | 5.3% | 5 |
| Nov 2025 | 1.1M | 26.7% | 2 | 201K | 5% | 5 |
| Dec 2025 | 1M | 28.5% | 2 | 201K | 5.5% | 5 |
| Jan 2026 | 1.3M | 29.2% | 2 | 246K | 5.6% | 5 |
| Feb 2026 | 1.1M | 24.5% | 2 | 246K | 5.7% | 5 |
| Mar 2026 | 1.3M | 27.3% | 2 | 301K | 6.4% | 5 |
| Apr 2026 | 1.1M | 24.9% | 2 | 301K | 6.9% | 4 |
| May 2026 | 1.1M | 27% | 2 | 246K | 6.2% | 5 |
| Jun 2026 | 1.1M | 26.6% | 2 | 246K | 6.1% | 5 |
| Jul 2026 | 1.1M | 28.1% | 2 | 201K | 5.1% | 5 |
| Aug 2026 | 1.1M | 26.5% | 2 | 201K | 5.1% | 5 |
| Sep 2026 | 1.1M | 25.1% | 2 | 201K | 4.6% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Asana’s and Notion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Asana**: Measured on the search terms “Asana”, “asana ai”, “asana app”, “asana application”, “asana co”, “asana company”, “asana crm”, “asana desktop app”, “asana project management”, “asana software”, “asana task management”, “asana tasks”, “asana templates” and “asana work management”, summed into one figure.
- **Notion**: Measured on the search term “notion ai”.

- [Asana profile](/demand/global-en/brands/asana)
- [Notion profile](/demand/global-en/brands/notion)
- [All task management apps worldwide](/demand/global-en/categories/task-management-apps): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Asana or Notion more popular in search?

In September 2026, Asana had more branded searches than Notion among task management apps worldwide. Asana had about 1.1 million branded searches, while Notion had 201,000. Asana made up 25.1% of all task management app searches we track, and Notion accounted for 4.6%.

## Cite this page

Brandwave. "Asana vs Notion: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/task-management-apps/compare/asana-vs-notion

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/task-management-apps/compare/asana-vs-notion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
