--- title: "Bondi Sands vs Sun Bum: Which is searched more?" description: "Is Bondi Sands or Sun Bum more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tanning lotion brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/tanning-lotion-brands/compare/bondi-sands-vs-sun-bum" publisher: "Brandwave" --- # Bondi Sands vs Sun Bum: Which is searched more? Is Bondi Sands or Sun Bum more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tanning lotion brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bondi Sands and Sun Bum - **Competitive set**: Tanning lotion brands - **Market**: Global - **Month measured**: Sep 2026 - **Bondi Sands Share of Search**: 0.18% - **Sun Bum Share of Search**: 5.5% ## Is Bondi Sands or Sun Bum more popular in search? - In September 2026, Sun Bum had more branded searches than Bondi Sands among tanning lotion brands worldwide. Sun Bum had about 50,400 branded searches, while Bondi Sands had 1,600. Sun Bum made up 5.5% of all tanning lotion brand searches we track, and Bondi Sands accounted for 0.18%. - Sun Bum was ahead of Bondi Sands in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bondi Sands’ share of searches among tanning lotion brands worldwide moved from 0.19% to 0.18%, and its estimated monthly branded searches held steady at 1.6K. - Across the 12 months ending September 2026, Sun Bum’s share of searches among tanning lotion brands worldwide moved from 5% to 5.5%, and its estimated monthly branded searches moved from 41.4K to 50.4K. ## Top tanning lotion brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bondi Sands was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Sun Bum did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | St.Tropez | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Jergens | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Bondi Sands | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Maui | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Sun Bum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tanning lotion brands - Asked ChatGPT "Which tanning lotion brand should I buy?": 1. Jergens, 2. St.Tropez - Asked ChatGPT "What are the best tanning lotion brands?": 1. St.Tropez, 2. Bondi Sands, 3. Jergens - Asked ChatGPT "What's the best tanning lotion brand for sunless tan?": 1. Bondi Sands, 2. St.Tropez, 3. Jergens - Searched Google, AI Overview "best tanning lotion": 1. Maui, 2. Jergens, 3. Bondi Sands - Searched Google, AI Overview "self tanning lotion": 1. Jergens, 2. Bondi Sands Not named in any answer: Sun Bum. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for tanning lotion brands worldwide in September 2026? - In September 2026, Sun Bum lost share of searches among tanning lotion brands worldwide, from 6.2% to 5.5%. ## Month by month | Month | Bondi Sands estimated searches | Bondi Sands Share of Search | Bondi Sands rank | Sun Bum estimated searches | Sun Bum Share of Search | Sun Bum rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 0.19% | 5 | 41.4K | 5% | 4 | | Nov 2025 | 1.6K | 0.2% | 5 | 50.4K | 6.2% | 4 | | Dec 2025 | 1.6K | 0.18% | 5 | 50.5K | 5.8% | 4 | | Jan 2026 | 2.4K | 0.26% | 5 | 61.5K | 6.7% | 4 | | Feb 2026 | 1.9K | 0.23% | 5 | 50.4K | 6.1% | 4 | | Mar 2026 | 2.4K | 0.24% | 5 | 75.3K | 7.4% | 4 | | Apr 2026 | 2.9K | 0.32% | 5 | 75.6K | 8.3% | 4 | | May 2026 | 2.9K | 0.29% | 5 | 112K | 11.2% | 3 | | Jun 2026 | 1.9K | 0.18% | 5 | 112K | 10.7% | 3 | | Jul 2026 | 1.9K | 0.16% | 5 | 92.4K | 7.6% | 3 | | Aug 2026 | 1.6K | 0.16% | 5 | 61.8K | 6.2% | 4 | | Sep 2026 | 1.6K | 0.18% | 5 | 50.4K | 5.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bondi Sands’ and Sun Bum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bondi Sands**: Measured on the search term “bondi sands tanning lotion”. - **Sun Bum**: Measured on the search terms “sun bum”, “sun bum hair”, “sun bum spf” and “sunbum”, summed into one figure. - [Bondi Sands profile](/demand/global-en/brands/bondi-sands) - [Sun Bum profile](/demand/global-en/brands/sun-bum) - [All tanning lotion brands worldwide](/demand/global-en/categories/tanning-lotion-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bondi Sands or Sun Bum more popular in search? In September 2026, Sun Bum had more branded searches than Bondi Sands among tanning lotion brands worldwide. Sun Bum had about 50,400 branded searches, while Bondi Sands had 1,600. Sun Bum made up 5.5% of all tanning lotion brand searches we track, and Bondi Sands accounted for 0.18%. ## Cite this page Brandwave. "Bondi Sands vs Sun Bum: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/tanning-lotion-brands/compare/bondi-sands-vs-sun-bum This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tanning-lotion-brands/compare/bondi-sands-vs-sun-bum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.