---
title: "Tanning lotion brands: Which are searched most?"
description: "Compare the tanning lotion brands people buy. Share of Search among Maui, St.Tropez, Jergens and Sun Bum, the tanning lotion brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tanning-lotion-brands"
publisher: "Brandwave"
---

# Tanning lotion brands: Which are searched most?

Compare the tanning lotion brands people buy. Share of Search among Maui, St.Tropez, Jergens and Sun Bum, the tanning lotion brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tanning lotion brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Maui, 60.6%

## Which brand is most popular in search among tanning lotion brands worldwide?

- In September 2026, Maui was the most searched among tanning lotion brands worldwide, with an estimated 550K branded searches and 60.6% estimated Share of Search within this set.
- St.Tropez is in 2nd place, 38.5 percentage points behind at 22.2% Share of Search.
- Across the 12 months ending September 2026, Maui’s estimated Share of Search among tanning lotion brands worldwide decreased from 66.8% to 60.6%.
- Across the 12 months ending September 2026, St.Tropez’s estimated Share of Search among tanning lotion brands worldwide increased from 16.4% to 22.2%.
- Across the 12 months ending September 2026, Sun Bum’s estimated Share of Search among tanning lotion brands worldwide increased from 5% to 5.6%.
- Across the 12 months ending September 2026, Maui’s estimated Share of Search among tanning lotion brands worldwide peaked at 67.9% in November 2025 and was lowest at 52.8% in June 2026.
- Across the 12 months ending September 2026, St.Tropez’s estimated Share of Search among tanning lotion brands worldwide peaked at 30.1% in July 2026 and was lowest at 13.6% in November 2025.
- Across the 12 months ending September 2026, Jergens’ estimated Share of Search among tanning lotion brands worldwide peaked at 12.3% in November 2025 and was lowest at 7.2% in July 2026.
- Across the 12 months ending September 2026, Sun Bum’s estimated Share of Search among tanning lotion brands worldwide peaked at 11.2% in May 2026 and was lowest at 5% in October 2025.
- Across the 12 months ending September 2026, Jergens held steady: its estimated Share of Search among tanning lotion brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Maui vs St.Tropez: compare search popularity](/demand/global-en/compare/maui-vs-st-tropez): 60.6% against 22.2% Share of Search.
- [Maui vs Jergens: compare search popularity](/demand/global-en/compare/jergens-vs-maui): 60.6% against 11.6% Share of Search.
- [Maui vs Sun Bum: compare search popularity](/demand/global-en/compare/maui-vs-sun-bum): 60.6% against 5.6% Share of Search.
- [St.Tropez vs Jergens: compare search popularity](/demand/global-en/compare/jergens-vs-st-tropez): 22.2% against 11.6% Share of Search.
- [St.Tropez vs Sun Bum: compare search popularity](/demand/global-en/compare/st-tropez-vs-sun-bum): 22.2% against 5.6% Share of Search.
- [Jergens vs Sun Bum: compare search popularity](/demand/global-en/compare/jergens-vs-sun-bum): 11.6% against 5.6% Share of Search.

## How did search popularity change for tanning lotion brands worldwide in September 2026?

- In September 2026, Maui gained estimated Share of Search among tanning lotion brands worldwide, from 55% to 60.6%.
- In September 2026, Jergens gained estimated Share of Search among tanning lotion brands worldwide, from 8.8% to 11.6%.
- In September 2026, St.Tropez lost estimated Share of Search among tanning lotion brands worldwide, from 30.1% to 22.2%.
- In September 2026, Sun Bum lost estimated Share of Search among tanning lotion brands worldwide, from 6.2% to 5.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Maui | 60.6% | 550K | 0.0% | Tourism Holdings |
| 2 | St.Tropez | 22.2% | 201K | -33.2% | St.Tropez |
| 3 | Jergens | 11.6% | 106K | +20.5% | Jergens |
| 4 | Sun Bum | 5.6% | 50.4K | -18.5% | SC Johnson |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Maui | 550K | 66.8% | 1 |
| Oct 2025 | St.Tropez | 135K | 16.4% | 2 |
| Oct 2025 | Jergens | 96.6K | 11.7% | 3 |
| Oct 2025 | Sun Bum | 41.4K | 5% | 4 |
| Nov 2025 | Maui | 550K | 67.9% | 1 |
| Nov 2025 | St.Tropez | 110K | 13.6% | 2 |
| Nov 2025 | Jergens | 99.9K | 12.3% | 3 |
| Nov 2025 | Sun Bum | 50.4K | 6.2% | 4 |
| Dec 2025 | Maui | 550K | 63.7% | 1 |
| Dec 2025 | St.Tropez | 165K | 19.1% | 2 |
| Dec 2025 | Jergens | 98.1K | 11.4% | 3 |
| Dec 2025 | Sun Bum | 50.5K | 5.8% | 4 |
| Jan 2026 | Maui | 550K | 60.5% | 1 |
| Jan 2026 | St.Tropez | 201K | 22.1% | 2 |
| Jan 2026 | Jergens | 96.6K | 10.6% | 3 |
| Jan 2026 | Sun Bum | 61.5K | 6.8% | 4 |
| Feb 2026 | Maui | 550K | 66.9% | 1 |
| Feb 2026 | St.Tropez | 135K | 16.4% | 2 |
| Feb 2026 | Jergens | 86.4K | 10.5% | 3 |
| Feb 2026 | Sun Bum | 50.4K | 6.1% | 4 |
| Mar 2026 | Maui | 673K | 66.7% | 1 |
| Mar 2026 | St.Tropez | 165K | 16.4% | 2 |
| Mar 2026 | Jergens | 95.4K | 9.5% | 3 |
| Mar 2026 | Sun Bum | 75.3K | 7.5% | 4 |
| Apr 2026 | Maui | 550K | 60.2% | 1 |
| Apr 2026 | St.Tropez | 201K | 22% | 2 |
| Apr 2026 | Jergens | 86.4K | 9.5% | 3 |
| Apr 2026 | Sun Bum | 75.6K | 8.3% | 4 |
| May 2026 | Maui | 550K | 55.3% | 1 |
| May 2026 | St.Tropez | 246K | 24.7% | 2 |
| May 2026 | Sun Bum | 112K | 11.2% | 3 |
| May 2026 | Jergens | 86.4K | 8.7% | 4 |
| Jun 2026 | Maui | 550K | 52.8% | 1 |
| Jun 2026 | St.Tropez | 301K | 28.9% | 2 |
| Jun 2026 | Sun Bum | 112K | 10.7% | 3 |
| Jun 2026 | Jergens | 79K | 7.6% | 4 |
| Jul 2026 | Maui | 673K | 55.1% | 1 |
| Jul 2026 | St.Tropez | 368K | 30.1% | 2 |
| Jul 2026 | Sun Bum | 92.4K | 7.6% | 3 |
| Jul 2026 | Jergens | 87.6K | 7.2% | 4 |
| Aug 2026 | Maui | 550K | 55% | 1 |
| Aug 2026 | St.Tropez | 301K | 30.1% | 2 |
| Aug 2026 | Jergens | 87.6K | 8.8% | 3 |
| Aug 2026 | Sun Bum | 61.8K | 6.2% | 4 |
| Sep 2026 | Maui | 550K | 60.6% | 1 |
| Sep 2026 | St.Tropez | 201K | 22.2% | 2 |
| Sep 2026 | Jergens | 106K | 11.6% | 3 |
| Sep 2026 | Sun Bum | 50.4K | 5.6% | 4 |

## What is being compared

- **Jergens**: Measured on the search terms “jergens”, “jergens body lotion” and “jergens lotion”, summed into one figure.
- **Maui**: Measured on the search term “maui”.
- **St.Tropez**: Measured on the search term “st tropez”.
- **Sun Bum**: Measured on the search terms “sun bum”, “sun bum hair”, “sun bum spf” and “sunbum”, summed into one figure.

- [Jergens](/demand/global-en/brands/jergens)
- [Maui](/demand/global-en/brands/maui)
- [St.Tropez](/demand/global-en/brands/st-tropez)
- [Sun Bum](/demand/global-en/brands/sun-bum)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tanning lotion brands worldwide?

In September 2026, Maui was the most searched among tanning lotion brands worldwide, with an estimated 550K branded searches and 60.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Tanning lotion brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/tanning-lotion-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tanning-lotion-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.