---
title: "Tackle box brands: Which are searched most?"
description: "Compare the tackle box brands shoppers choose between. Share of Search among Shimano, Plano, Daiwa, Rapala, Flambeau and Bass Pro, the tackle box brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tackle-box-brands"
publisher: "Brandwave"
---

# Tackle box brands: Which are searched most?

Compare the tackle box brands shoppers choose between. Share of Search among Shimano, Plano, Daiwa, Rapala, Flambeau and Bass Pro, the tackle box brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tackle box brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Shimano, 41.1%

## Which brand is most popular in search among tackle box brands worldwide?

- In August 2026, Shimano was the most searched among tackle box brands worldwide, with an estimated 368K branded searches and 41.1% estimated Share of Search within this set.
- Plano is in 2nd place, 7.5 percentage points behind at 33.6% Share of Search.
- Across the 11 months ending August 2026, Rapala’s estimated Share of Search among tackle box brands worldwide increased from 6.8% to 8.3%.
- Across the 11 months ending August 2026, Shimano’s estimated Share of Search among tackle box brands worldwide peaked at 46.5% in April 2026 and was lowest at 36.2% in November 2025.
- Across the 11 months ending August 2026, Plano’s estimated Share of Search among tackle box brands worldwide peaked at 36.2% in November 2025 and was lowest at 29.1% in July 2026.
- Across the 11 months ending August 2026, Daiwa’s estimated Share of Search among tackle box brands worldwide peaked at 17.9% in February 2026 and was lowest at 13.9% in April 2026.
- Across the 11 months ending August 2026, Rapala’s estimated Share of Search among tackle box brands worldwide peaked at 8.8% in July 2026 and was lowest at 6.2% in April 2026.
- Across the 11 months ending August 2026, Flambeau’s estimated Share of Search among tackle box brands worldwide peaked at 4% in November 2025 and was lowest at 2% in June 2026.
- Across the 11 months ending August 2026, Shimano, Plano, Daiwa, Flambeau and Bass Pro held steady: their estimated Share of Search among tackle box brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Shimano vs Plano: compare search popularity](/demand/global-en/compare/plano-vs-shimano): 41.1% against 33.6% Share of Search.
- [Shimano vs Daiwa: compare search popularity](/demand/global-en/compare/daiwa-vs-shimano): 41.1% against 15.1% Share of Search.
- [Shimano vs Rapala: compare search popularity](/demand/global-en/compare/rapala-vs-shimano): 41.1% against 8.3% Share of Search.
- [Shimano vs Flambeau: compare search popularity](/demand/global-en/compare/flambeau-vs-shimano): 41.1% against 2% Share of Search.
- [Plano vs Daiwa: compare search popularity](/demand/global-en/compare/daiwa-vs-plano): 33.6% against 15.1% Share of Search.
- [Plano vs Rapala: compare search popularity](/demand/global-en/compare/plano-vs-rapala): 33.6% against 8.3% Share of Search.
- [Plano vs Flambeau: compare search popularity](/demand/global-en/compare/flambeau-vs-plano): 33.6% against 2% Share of Search.
- [Daiwa vs Rapala: compare search popularity](/demand/global-en/compare/daiwa-vs-rapala): 15.1% against 8.3% Share of Search.
- [Daiwa vs Flambeau: compare search popularity](/demand/global-en/compare/daiwa-vs-flambeau): 15.1% against 2% Share of Search.
- [Rapala vs Flambeau: compare search popularity](/demand/global-en/compare/flambeau-vs-rapala): 8.3% against 2% Share of Search.

## How did search popularity change for tackle box brands worldwide in August 2026?

- In August 2026, Plano gained estimated Share of Search among tackle box brands worldwide, from 29.1% to 33.6%.
- In August 2026, Shimano lost estimated Share of Search among tackle box brands worldwide, from 43.5% to 41.1%.
- In August 2026, Daiwa lost estimated Share of Search among tackle box brands worldwide, from 16% to 15.1%.
- In August 2026, Flambeau lost estimated Share of Search among tackle box brands worldwide, from 2.6% to 2%.
- Estimated monthly branded searches for Rapala worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Shimano | 41.1% | 368K | 0.0% | Shimano |
| 2 | Plano | 33.6% | 301K | +22.4% | Plano |
| 3 | Daiwa | 15.1% | 135K | 0.0% | Daiwa |
| 4 | Rapala | 8.3% | 74K | 0.0% | Rapala |
| 5 | Flambeau | 2% | 18.1K | -18.5% | Flambeau |
| — | Bass Pro | — | — | — | Bass Pro |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Shimano | 368K | 41.5% | 1 |
| Oct 2025 | Plano | 301K | 33.9% | 2 |
| Oct 2025 | Daiwa | 135K | 15.2% | 3 |
| Oct 2025 | Rapala | 60.5K | 6.8% | 4 |
| Oct 2025 | Flambeau | 22.2K | 2.5% | 5 |
| Oct 2025 | Bass Pro | — | — | — |
| Nov 2025 | Plano | 301K | 36.2% | 1 |
| Nov 2025 | Shimano | 301K | 36.2% | 2 |
| Nov 2025 | Daiwa | 135K | 16.3% | 3 |
| Nov 2025 | Rapala | 60.5K | 7.3% | 4 |
| Nov 2025 | Flambeau | 33.1K | 4% | 5 |
| Nov 2025 | Bass Pro | — | — | — |
| Dec 2025 | Shimano | 301K | 39.1% | 1 |
| Dec 2025 | Plano | 246K | 32% | 2 |
| Dec 2025 | Daiwa | 135K | 17.5% | 3 |
| Dec 2025 | Rapala | 60.5K | 7.9% | 4 |
| Dec 2025 | Flambeau | 27.1K | 3.5% | 5 |
| Dec 2025 | Bass Pro | — | — | — |
| Jan 2026 | Shimano | 301K | 39.7% | 1 |
| Jan 2026 | Plano | 246K | 32.4% | 2 |
| Jan 2026 | Daiwa | 135K | 17.8% | 3 |
| Jan 2026 | Rapala | 49.5K | 6.5% | 4 |
| Jan 2026 | Flambeau | 27.1K | 3.6% | 5 |
| Jan 2026 | Bass Pro | — | — | — |
| Feb 2026 | Shimano | 301K | 39.9% | 1 |
| Feb 2026 | Plano | 246K | 32.6% | 2 |
| Feb 2026 | Daiwa | 135K | 17.9% | 3 |
| Feb 2026 | Rapala | 49.5K | 6.6% | 4 |
| Feb 2026 | Flambeau | 22.2K | 2.9% | 5 |
| Feb 2026 | Bass Pro | — | — | — |
| Mar 2026 | Shimano | 368K | 41.5% | 1 |
| Mar 2026 | Plano | 301K | 33.9% | 2 |
| Mar 2026 | Daiwa | 135K | 15.2% | 3 |
| Mar 2026 | Rapala | 60.5K | 6.8% | 4 |
| Mar 2026 | Flambeau | 22.2K | 2.5% | 5 |
| Mar 2026 | Bass Pro | — | — | — |
| Apr 2026 | Shimano | 450K | 46.5% | 1 |
| Apr 2026 | Plano | 301K | 31.1% | 2 |
| Apr 2026 | Daiwa | 135K | 13.9% | 3 |
| Apr 2026 | Rapala | 60.5K | 6.2% | 4 |
| Apr 2026 | Flambeau | 22.2K | 2.3% | 5 |
| Apr 2026 | Bass Pro | — | — | — |
| May 2026 | Shimano | 450K | 44.5% | 1 |
| May 2026 | Plano | 301K | 29.7% | 2 |
| May 2026 | Daiwa | 165K | 16.3% | 3 |
| May 2026 | Rapala | 74K | 7.3% | 4 |
| May 2026 | Flambeau | 22.2K | 2.2% | 5 |
| May 2026 | Bass Pro | — | — | — |
| Jun 2026 | Shimano | 368K | 41.1% | 1 |
| Jun 2026 | Plano | 301K | 33.6% | 2 |
| Jun 2026 | Daiwa | 135K | 15.1% | 3 |
| Jun 2026 | Rapala | 74K | 8.3% | 4 |
| Jun 2026 | Flambeau | 18.1K | 2% | 5 |
| Jun 2026 | Bass Pro | — | — | — |
| Jul 2026 | Shimano | 368K | 43.5% | 1 |
| Jul 2026 | Plano | 246K | 29.1% | 2 |
| Jul 2026 | Daiwa | 135K | 16% | 3 |
| Jul 2026 | Rapala | 74K | 8.8% | 4 |
| Jul 2026 | Flambeau | 22.2K | 2.6% | 5 |
| Jul 2026 | Bass Pro | — | — | — |
| Aug 2026 | Shimano | 368K | 41.1% | 1 |
| Aug 2026 | Plano | 301K | 33.6% | 2 |
| Aug 2026 | Daiwa | 135K | 15.1% | 3 |
| Aug 2026 | Rapala | 74K | 8.3% | 4 |
| Aug 2026 | Flambeau | 18.1K | 2% | 5 |
| Aug 2026 | Bass Pro | — | — | — |
| Sep 2026 | Bass Pro | — | — | — |
| Sep 2026 | Daiwa | — | — | — |
| Sep 2026 | Flambeau | — | — | — |
| Sep 2026 | Plano | — | — | — |
| Sep 2026 | Rapala | — | — | — |
| Sep 2026 | Shimano | — | — | — |

## What is being compared

- **Bass Pro**: Measured on the search terms “bass pro” and “bass pro shops”, summed into one figure.
- **Daiwa**: Measured on the search term “daiwa”.
- **Flambeau**: Measured on the search term “flambeau”.
- **Plano**: Measured on the search term “plano”.
- **Rapala**: Measured on the search term “rapala”.
- **Shimano**: Measured on the search term “shimano”.

- [Bass Pro](/demand/global-en/brands/bass-pro)
- [Daiwa](/demand/global-en/brands/daiwa)
- [Flambeau](/demand/global-en/brands/flambeau)
- [Plano](/demand/global-en/brands/plano)
- [Rapala](/demand/global-en/brands/rapala)
- [Shimano](/demand/global-en/brands/shimano)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tackle box brands worldwide?

In August 2026, Shimano was the most searched among tackle box brands worldwide, with an estimated 368K branded searches and 41.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Tackle box brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/tackle-box-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tackle-box-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.