--- title: "ESR vs Spigen: Which is searched more?" description: "Is ESR or Spigen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tablet case brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/tablet-case-brands/compare/esr-vs-spigen" publisher: "Brandwave" --- # ESR vs Spigen: Which is searched more? Is ESR or Spigen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tablet case brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ESR and Spigen - **Competitive set**: Tablet case brands - **Market**: Global - **Month measured**: Sep 2026 - **ESR Share of Search**: 20.2% - **Spigen Share of Search**: 13.5% ## Is ESR or Spigen more popular in search? - In September 2026, ESR had more branded searches than Spigen among tablet case brands worldwide. ESR had about 674,000 branded searches, while Spigen had 450,000. ESR made up 20.2% of all tablet case brand searches we track, and Spigen accounted for 13.5%. - ESR was ahead of Spigen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ESR’s share of searches among tablet case brands worldwide moved from 17.3% to 20.2%, and its estimated monthly branded searches held steady at 674K. - Across the 12 months ending September 2026, Spigen’s share of searches among tablet case brands worldwide moved from 11.5% to 13.5%, and its estimated monthly branded searches held steady at 450K. ## Top tablet case brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Spigen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ESR was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ESR was listed before Spigen in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OtterBox | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | UAG | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | ESR | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Spigen | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | ZUGU | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Logitech | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Fintie | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about tablet case brands - Asked ChatGPT "Which tablet case brand should I buy?": 1. ESR, 2. OtterBox, 3. Logitech, 4. Spigen - Asked ChatGPT "What are the best tablet case brands?": 1. ZUGU, 2. OtterBox, 3. ESR, 4. Logitech, 5. Spigen, 6. UAG - Asked ChatGPT "What's the best tablet case brand for everyday protection?": 1. Spigen, 2. OtterBox, 3. UAG, 4. ZUGU - Searched Google, AI Overview "tablet cases": 1. UAG, 2. OtterBox, 3. Fintie - Searched Google, AI Overview "rugged tablet case": 1. UAG, 2. OtterBox Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for tablet case brands worldwide in September 2026? - In September 2026, Spigen overtook OtterBox to rank 3rd among tablet case brands worldwide, with 13.5% of the searches. - In September 2026, ESR lost share of searches among tablet case brands worldwide, from 21.3% to 20.2%. ## Month by month | Month | ESR estimated searches | ESR Share of Search | ESR rank | Spigen estimated searches | Spigen Share of Search | Spigen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 674K | 17.3% | 2 | 450K | 11.5% | 4 | | Nov 2025 | 674K | 17.2% | 3 | 368K | 9.4% | 4 | | Dec 2025 | 674K | 17.5% | 2 | 368K | 9.6% | 4 | | Jan 2026 | 674K | 18.2% | 2 | 368K | 9.9% | 4 | | Feb 2026 | 674K | 20.9% | 2 | 301K | 9.3% | 4 | | Mar 2026 | 674K | 20% | 2 | 368K | 10.9% | 4 | | Apr 2026 | 674K | 21.4% | 2 | 301K | 9.6% | 4 | | May 2026 | 674K | 21.8% | 2 | 246K | 8% | 4 | | Jun 2026 | 674K | 21.7% | 2 | 246K | 7.9% | 4 | | Jul 2026 | 674K | 23.4% | 2 | 301K | 10.5% | 4 | | Aug 2026 | 674K | 21.3% | 2 | 301K | 9.5% | 4 | | Sep 2026 | 674K | 20.2% | 2 | 450K | 13.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using ESR’s and Spigen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ESR**: Measured on the search terms “esr” and “esr gear”, summed into one figure. - **Spigen**: Measured on the search term “spigen”. - [ESR profile](/demand/global-en/brands/esr) - [Spigen profile](/demand/global-en/brands/spigen) - [All tablet case brands worldwide](/demand/global-en/categories/tablet-case-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ESR or Spigen more popular in search? In September 2026, ESR had more branded searches than Spigen among tablet case brands worldwide. ESR had about 674,000 branded searches, while Spigen had 450,000. ESR made up 20.2% of all tablet case brand searches we track, and Spigen accounted for 13.5%. ## Cite this page Brandwave. "ESR vs Spigen: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/tablet-case-brands/compare/esr-vs-spigen This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tablet-case-brands/compare/esr-vs-spigen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.