--- title: "Tablet case brands: Which brands are most popular in search?" description: "Compare the tablet case brands people search for. Share of Search among Logitech, OtterBox, UAG, ZUGU, Fintie and ESR, the tablet case brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/tablet-case-brands" publisher: "Brandwave" --- # Tablet case brands: Which brands are most popular in search? Compare the tablet case brands people search for. Share of Search among Logitech, OtterBox, UAG, ZUGU, Fintie and ESR, the tablet case brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Tablet case brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Logitech, 79.7% ## Which brand is most popular in search among tablet case brands worldwide? - In August 2026, Logitech was the most searched among tablet case brands worldwide, with an estimated 1.7M branded searches and 79.7% estimated Share of Search within this set. - OtterBox is in 2nd place, 66 percentage points behind at 13.7% Share of Search. - Across the 11 months ending August 2026, Logitech’s estimated Share of Search among tablet case brands worldwide increased from 77.7% to 79.7%. - Across the 11 months ending August 2026, OtterBox’s estimated Share of Search among tablet case brands worldwide decreased from 16.1% to 13.7%. - Across the 11 months ending August 2026, Logitech’s estimated Share of Search among tablet case brands worldwide peaked at 81% in January 2026 and was lowest at 77.6% in July 2026. - Across the 11 months ending August 2026, OtterBox’s estimated Share of Search among tablet case brands worldwide peaked at 16.1% in July 2026 and was lowest at 13.3% in February 2026. - Across the 11 months ending August 2026, UAG’s estimated Share of Search among tablet case brands worldwide peaked at 6.2% in August 2026 and was lowest at 4.8% in December 2025. - Across the 11 months ending August 2026, UAG, ZUGU, Fintie and ESR held steady: their estimated Share of Search among tablet case brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Logitech vs OtterBox: compare search popularity](/demand/global-en/compare/logitech-vs-otterbox): 79.7% against 13.7% Share of Search. - [Logitech vs UAG: compare search popularity](/demand/global-en/compare/logitech-vs-uag): 79.7% against 6.2% Share of Search. - [OtterBox vs UAG: compare search popularity](/demand/global-en/compare/otterbox-vs-uag): 13.7% against 6.2% Share of Search. ## How did search popularity change for tablet case brands worldwide in August 2026? - In August 2026, Logitech gained estimated Share of Search among tablet case brands worldwide, from 77.6% to 79.7%. - In August 2026, OtterBox lost estimated Share of Search among tablet case brands worldwide, from 16.1% to 13.7%. - UAG’s estimated Share of Search among tablet case brands worldwide has gained ground for 3 months in a row, from 5% to 6.2% in August 2026. - Estimated monthly branded searches for ESR worldwide fell 41% over 11 measured months, from 1K to 590 in August 2026. - Estimated monthly branded searches for Fintie worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Logitech | 79.7% | 1.7M | +20.7% | Logitech | | 2 | OtterBox | 13.7% | 301K | 0.0% | OtterBox | | 3 | UAG | 6.2% | 135K | +22.7% | UAG | | 4 | ZUGU | 0.25% | 5.4K | +22.7% | ZUGU | | 5 | Fintie | 0.11% | 2.4K | 0.0% | Fintie | | 6 | ESR | 0.03% | 590 | 0.0% | ESR | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Logitech | 2.2M | 77.7% | 1 | | Oct 2025 | OtterBox | 450K | 16.1% | 2 | | Oct 2025 | UAG | 165K | 5.9% | 3 | | Oct 2025 | ZUGU | 5.4K | 0.19% | 4 | | Oct 2025 | Fintie | 2.9K | 0.1% | 5 | | Oct 2025 | ESR | 1K | 0.04% | 6 | | Nov 2025 | Logitech | 2.2M | 77.9% | 1 | | Nov 2025 | OtterBox | 450K | 15.9% | 2 | | Nov 2025 | UAG | 165K | 5.8% | 3 | | Nov 2025 | ZUGU | 6.6K | 0.23% | 4 | | Nov 2025 | Fintie | 2.9K | 0.1% | 5 | | Nov 2025 | ESR | 1K | 0.04% | 6 | | Dec 2025 | Logitech | 2.2M | 78.7% | 1 | | Dec 2025 | OtterBox | 450K | 16% | 2 | | Dec 2025 | UAG | 135K | 4.8% | 3 | | Dec 2025 | ZUGU | 8.1K | 0.29% | 4 | | Dec 2025 | Fintie | 3.6K | 0.13% | 5 | | Dec 2025 | ESR | 880 | 0.03% | 6 | | Jan 2026 | Logitech | 2.2M | 81% | 1 | | Jan 2026 | OtterBox | 368K | 13.6% | 2 | | Jan 2026 | UAG | 135K | 5% | 3 | | Jan 2026 | ZUGU | 6.6K | 0.24% | 4 | | Jan 2026 | Fintie | 3.6K | 0.13% | 5 | | Jan 2026 | ESR | 880 | 0.03% | 6 | | Feb 2026 | Logitech | 1.8M | 80.5% | 1 | | Feb 2026 | OtterBox | 301K | 13.3% | 2 | | Feb 2026 | UAG | 135K | 5.9% | 3 | | Feb 2026 | ZUGU | 4.4K | 0.19% | 4 | | Feb 2026 | Fintie | 2.4K | 0.11% | 5 | | Feb 2026 | ESR | 590 | 0.03% | 6 | | Mar 2026 | Logitech | 1.8M | 78.1% | 1 | | Mar 2026 | OtterBox | 368K | 15.7% | 2 | | Mar 2026 | UAG | 135K | 5.8% | 3 | | Mar 2026 | ZUGU | 5.4K | 0.23% | 4 | | Mar 2026 | Fintie | 2.9K | 0.12% | 5 | | Mar 2026 | ESR | 720 | 0.03% | 6 | | Apr 2026 | Logitech | 1.8M | 80.9% | 1 | | Apr 2026 | OtterBox | 301K | 13.7% | 2 | | Apr 2026 | UAG | 110K | 5% | 3 | | Apr 2026 | ZUGU | 4.4K | 0.2% | 4 | | Apr 2026 | Fintie | 2.4K | 0.11% | 5 | | Apr 2026 | ESR | 590 | 0.03% | 6 | | May 2026 | Logitech | 1.8M | 80.8% | 1 | | May 2026 | OtterBox | 301K | 13.8% | 2 | | May 2026 | UAG | 110K | 5% | 3 | | May 2026 | ZUGU | 4.4K | 0.2% | 4 | | May 2026 | Fintie | 2.4K | 0.11% | 5 | | May 2026 | ESR | 590 | 0.03% | 6 | | Jun 2026 | Logitech | 1.7M | 80.6% | 1 | | Jun 2026 | OtterBox | 301K | 14% | 2 | | Jun 2026 | UAG | 110K | 5.1% | 3 | | Jun 2026 | ZUGU | 4.4K | 0.2% | 4 | | Jun 2026 | Fintie | 1.9K | 0.09% | 5 | | Jun 2026 | ESR | 590 | 0.03% | 6 | | Jul 2026 | Logitech | 1.4M | 77.6% | 1 | | Jul 2026 | OtterBox | 301K | 16.1% | 2 | | Jul 2026 | UAG | 110K | 5.9% | 3 | | Jul 2026 | ZUGU | 4.4K | 0.24% | 4 | | Jul 2026 | Fintie | 2.4K | 0.13% | 5 | | Jul 2026 | ESR | 590 | 0.03% | 6 | | Aug 2026 | Logitech | 1.7M | 79.7% | 1 | | Aug 2026 | OtterBox | 301K | 13.7% | 2 | | Aug 2026 | UAG | 135K | 6.2% | 3 | | Aug 2026 | ZUGU | 5.4K | 0.25% | 4 | | Aug 2026 | Fintie | 2.4K | 0.11% | 5 | | Aug 2026 | ESR | 590 | 0.03% | 6 | | Sep 2026 | ESR | — | — | — | | Sep 2026 | Fintie | — | — | — | | Sep 2026 | Logitech | — | — | — | | Sep 2026 | OtterBox | — | — | — | | Sep 2026 | UAG | — | — | — | | Sep 2026 | ZUGU | — | — | — | ## What is being compared - **ESR**: Measured on the search term “esr gear”. - **Fintie**: Measured on the search term “fintie”. - **Logitech**: Measured on the search terms “gaming mouse logitech”, “logitech”, “logitech brio”, “logitech com”, “logitech g pro”, “logitech gaming mouse”, “logitech webcam” and “webcam logitech”, summed into one figure. - **OtterBox**: Measured on the search term “otterbox”. - **UAG**: Measured on the search term “urban armor gear”. - **ZUGU**: Measured on the search term “zugu”. - [ESR](/demand/global-en/brands/esr) - [Fintie](/demand/global-en/brands/fintie) - [Logitech](/demand/global-en/brands/logitech) - [OtterBox](/demand/global-en/brands/otterbox) - [UAG](/demand/global-en/brands/uag) - [ZUGU](/demand/global-en/brands/zugu) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among tablet case brands worldwide? In August 2026, Logitech was the most searched among tablet case brands worldwide, with an estimated 1.7M branded searches and 79.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Tablet case brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/tablet-case-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tablet-case-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.