--- title: "Tablet brands: Which brands are most popular in search?" description: "Compare the tablet brands people buy. Share of Search among Amazon, Apple iPad, Lenovo, Samsung and Microsoft Surface, the tablet brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/tablet-brands" publisher: "Brandwave" --- # Tablet brands: Which brands are most popular in search? Compare the tablet brands people buy. Share of Search among Amazon, Apple iPad, Lenovo, Samsung and Microsoft Surface, the tablet brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Tablet brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Amazon, 97.2% ## Which brand is most popular in search among tablet brands worldwide? - In August 2026, Amazon was the most searched among tablet brands worldwide, with an estimated 414M branded searches and 97.2% estimated Share of Search within this set. - Apple iPad is in 2nd place, 95.3 percentage points behind at 2% Share of Search. - Across the 11 months ending August 2026, Amazon, Apple iPad, Lenovo, Samsung and Microsoft Surface held steady: their estimated Share of Search among tablet brands worldwide each moved less than 0.5 percentage points. ## How did search popularity change for tablet brands worldwide in August 2026? - Estimated monthly branded searches for Microsoft Surface worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Amazon | 97.2% | 414M | 0.0% | Amazon | | 2 | Apple iPad | 2% | 8.3M | 0.0% | Apple iPad | | 3 | Lenovo | 0.64% | 2.7M | 0.0% | Lenovo | | 4 | Samsung | 0.1% | 422K | +12.0% | Samsung | | 5 | Microsoft Surface | 0.07% | 301K | 0.0% | Microsoft | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Amazon | 414M | 97.2% | 1 | | Oct 2025 | Apple iPad | 8.3M | 1.9% | 2 | | Oct 2025 | Lenovo | 2.7M | 0.64% | 3 | | Oct 2025 | Samsung | 452K | 0.11% | 4 | | Oct 2025 | Microsoft Surface | 368K | 0.09% | 5 | | Nov 2025 | Amazon | 506M | 96.8% | 1 | | Nov 2025 | Apple iPad | 12.3M | 2.4% | 2 | | Nov 2025 | Lenovo | 3.4M | 0.64% | 3 | | Nov 2025 | Samsung | 431K | 0.08% | 4 | | Nov 2025 | Microsoft Surface | 368K | 0.07% | 5 | | Dec 2025 | Amazon | 506M | 97% | 1 | | Dec 2025 | Apple iPad | 12.1M | 2.3% | 2 | | Dec 2025 | Lenovo | 2.7M | 0.53% | 3 | | Dec 2025 | Samsung | 397K | 0.08% | 4 | | Dec 2025 | Microsoft Surface | 301K | 0.06% | 5 | | Jan 2026 | Amazon | 414M | 96.9% | 1 | | Jan 2026 | Apple iPad | 10M | 2.3% | 2 | | Jan 2026 | Lenovo | 2.7M | 0.64% | 3 | | Jan 2026 | Samsung | 397K | 0.09% | 4 | | Jan 2026 | Microsoft Surface | 301K | 0.07% | 5 | | Feb 2026 | Amazon | 338M | 96.8% | 1 | | Feb 2026 | Apple iPad | 8.2M | 2.3% | 2 | | Feb 2026 | Lenovo | 2.2M | 0.64% | 3 | | Feb 2026 | Samsung | 377K | 0.11% | 4 | | Feb 2026 | Microsoft Surface | 301K | 0.09% | 5 | | Mar 2026 | Amazon | 414M | 97.3% | 1 | | Mar 2026 | Apple iPad | 8.2M | 1.9% | 2 | | Mar 2026 | Lenovo | 2.7M | 0.64% | 3 | | Mar 2026 | Samsung | 377K | 0.09% | 4 | | Mar 2026 | Microsoft Surface | 368K | 0.09% | 5 | | Apr 2026 | Amazon | 338M | 97.2% | 1 | | Apr 2026 | Apple iPad | 6.7M | 1.9% | 2 | | Apr 2026 | Lenovo | 2.2M | 0.64% | 3 | | Apr 2026 | Samsung | 352K | 0.1% | 4 | | Apr 2026 | Microsoft Surface | 301K | 0.09% | 5 | | May 2026 | Amazon | 414M | 97.7% | 1 | | May 2026 | Apple iPad | 6.8M | 1.6% | 2 | | May 2026 | Lenovo | 2.2M | 0.53% | 3 | | May 2026 | Samsung | 352K | 0.08% | 4 | | May 2026 | Microsoft Surface | 246K | 0.06% | 5 | | Jun 2026 | Amazon | 414M | 97.6% | 1 | | Jun 2026 | Apple iPad | 6.8M | 1.6% | 2 | | Jun 2026 | Lenovo | 2.7M | 0.65% | 3 | | Jun 2026 | Microsoft Surface | 368K | 0.09% | 4 | | Jun 2026 | Samsung | 352K | 0.08% | 5 | | Jul 2026 | Amazon | 414M | 97.2% | 1 | | Jul 2026 | Apple iPad | 8.3M | 2% | 2 | | Jul 2026 | Lenovo | 2.7M | 0.64% | 3 | | Jul 2026 | Samsung | 377K | 0.09% | 4 | | Jul 2026 | Microsoft Surface | 301K | 0.07% | 5 | | Aug 2026 | Amazon | 414M | 97.2% | 1 | | Aug 2026 | Apple iPad | 8.3M | 2% | 2 | | Aug 2026 | Lenovo | 2.7M | 0.64% | 3 | | Aug 2026 | Samsung | 422K | 0.1% | 4 | | Aug 2026 | Microsoft Surface | 301K | 0.07% | 5 | | Sep 2026 | Amazon | — | — | — | | Sep 2026 | Apple iPad | — | — | — | | Sep 2026 | Lenovo | — | — | — | | Sep 2026 | Microsoft Surface | — | — | — | | Sep 2026 | Samsung | — | — | — | ## What is being compared - **Amazon**: Measured on the search term “amazon”. - **Apple iPad**: Measured on the search terms “apple ipad” and “ipad”, summed into one figure. - **Lenovo**: Measured on the search term “lenovo”. - **Microsoft Surface**: Measured on the search term “microsoftsurface”. - **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure. - [Amazon](/demand/global-en/brands/amazon) - [Apple iPad](/demand/global-en/brands/apple-ipad) - [Lenovo](/demand/global-en/brands/lenovo) - [Microsoft Surface](/demand/global-en/brands/microsoft-surface) - [Samsung](/demand/global-en/brands/samsung) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among tablet brands worldwide? In August 2026, Amazon was the most searched among tablet brands worldwide, with an estimated 414M branded searches and 97.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Tablet brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/tablet-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tablet-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.