--- title: "Synthesizer brands: Which are searched most?" description: "Compare the synthesizer brands people buy. Share of Search among Moog, Korg, Novation and Roland, the synthesizer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/synthesizer-brands" publisher: "Brandwave" --- # Synthesizer brands: Which are searched most? Compare the synthesizer brands people buy. Share of Search among Moog, Korg, Novation and Roland, the synthesizer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Synthesizer brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Moog, 42% ## Which brand is most popular in search among synthesizer brands worldwide? - In September 2026, Moog was the most searched among synthesizer brands worldwide, with an estimated 135K branded searches and 42% estimated Share of Search within this set. - Korg is in 2nd place, 13.8 percentage points behind at 28.1% Share of Search. - Across the 12 months ending September 2026, Moog’s estimated Share of Search among synthesizer brands worldwide increased from 37.1% to 42%. - Across the 12 months ending September 2026, Korg’s estimated Share of Search among synthesizer brands worldwide decreased from 30.5% to 28.1%. - Across the 12 months ending September 2026, Novation’s estimated Share of Search among synthesizer brands worldwide decreased from 24.9% to 23%. - Across the 12 months ending September 2026, Roland’s estimated Share of Search among synthesizer brands worldwide decreased from 7.5% to 6.9%. - Across the 12 months ending September 2026, Moog’s estimated Share of Search among synthesizer brands worldwide peaked at 42% in September 2026 and was lowest at 30.5% in December 2025. - Across the 12 months ending September 2026, Korg’s estimated Share of Search among synthesizer brands worldwide peaked at 37.1% in December 2025 and was lowest at 28.1% in September 2026. - Across the 12 months ending September 2026, Novation’s estimated Share of Search among synthesizer brands worldwide peaked at 28.8% in June 2026 and was lowest at 20% in August 2026. - Across the 12 months ending September 2026, Roland’s estimated Share of Search among synthesizer brands worldwide peaked at 7.5% in October 2025 and was lowest at 6.2% in March 2026. ## Compare search popularity between leading brands - [Moog vs Korg: compare search popularity](/demand/global-en/compare/korg-vs-moog): 42% against 28.1% Share of Search. - [Moog vs Novation: compare search popularity](/demand/global-en/compare/moog-vs-novation): 42% against 23% Share of Search. - [Moog vs Roland: compare search popularity](/demand/global-en/compare/moog-vs-roland): 42% against 6.9% Share of Search. - [Korg vs Novation: compare search popularity](/demand/global-en/compare/korg-vs-novation): 28.1% against 23% Share of Search. - [Korg vs Roland: compare search popularity](/demand/global-en/compare/korg-vs-roland): 28.1% against 6.9% Share of Search. - [Novation vs Roland: compare search popularity](/demand/global-en/compare/novation-vs-roland): 23% against 6.9% Share of Search. ## How did search popularity change for synthesizer brands worldwide in September 2026? - In September 2026, Moog overtook Korg to become the leader among synthesizer brands worldwide, with 42% estimated Share of Search. - In September 2026, Novation gained estimated Share of Search among synthesizer brands worldwide, from 20% to 23%. - In September 2026, Korg lost estimated Share of Search among synthesizer brands worldwide, from 36.3% to 28.1%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Moog | 42% | 135K | +22.7% | Moog | | 2 | Korg | 28.1% | 90.5K | -17.7% | Korg | | 3 | Novation | 23% | 74K | +22.3% | Novation | | 4 | Roland | 6.9% | 22.2K | 0.0% | Roland | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Moog | 110K | 37.1% | 1 | | Oct 2025 | Korg | 90.5K | 30.5% | 2 | | Oct 2025 | Novation | 74K | 24.9% | 3 | | Oct 2025 | Roland | 22.2K | 7.5% | 4 | | Nov 2025 | Korg | 110K | 34.8% | 1 | | Nov 2025 | Moog | 110K | 34.8% | 2 | | Nov 2025 | Novation | 74K | 23.4% | 3 | | Nov 2025 | Roland | 22.2K | 7% | 4 | | Dec 2025 | Korg | 110K | 37.1% | 1 | | Dec 2025 | Moog | 90.5K | 30.5% | 2 | | Dec 2025 | Novation | 74K | 24.9% | 3 | | Dec 2025 | Roland | 22.2K | 7.5% | 4 | | Jan 2026 | Korg | 110K | 34.8% | 1 | | Jan 2026 | Moog | 110K | 34.8% | 2 | | Jan 2026 | Novation | 74K | 23.4% | 3 | | Jan 2026 | Roland | 22.2K | 7% | 4 | | Feb 2026 | Korg | 90.5K | 33.1% | 1 | | Feb 2026 | Moog | 90.5K | 33.1% | 2 | | Feb 2026 | Novation | 74K | 27.1% | 3 | | Feb 2026 | Roland | 18.1K | 6.6% | 4 | | Mar 2026 | Moog | 110K | 37.6% | 1 | | Mar 2026 | Korg | 90.5K | 30.9% | 2 | | Mar 2026 | Novation | 74K | 25.3% | 3 | | Mar 2026 | Roland | 18.1K | 6.2% | 4 | | Apr 2026 | Moog | 110K | 37.6% | 1 | | Apr 2026 | Korg | 90.5K | 30.9% | 2 | | Apr 2026 | Novation | 74K | 25.3% | 3 | | Apr 2026 | Roland | 18.1K | 6.2% | 4 | | May 2026 | Moog | 110K | 37.6% | 1 | | May 2026 | Korg | 90.5K | 30.9% | 2 | | May 2026 | Novation | 74K | 25.3% | 3 | | May 2026 | Roland | 18.1K | 6.2% | 4 | | Jun 2026 | Moog | 90.5K | 35.3% | 1 | | Jun 2026 | Korg | 74K | 28.8% | 2 | | Jun 2026 | Novation | 74K | 28.8% | 3 | | Jun 2026 | Roland | 18.1K | 7.1% | 4 | | Jul 2026 | Korg | 90.5K | 33.1% | 1 | | Jul 2026 | Moog | 90.5K | 33.1% | 2 | | Jul 2026 | Novation | 74K | 27.1% | 3 | | Jul 2026 | Roland | 18.1K | 6.6% | 4 | | Aug 2026 | Korg | 110K | 36.3% | 1 | | Aug 2026 | Moog | 110K | 36.3% | 2 | | Aug 2026 | Novation | 60.5K | 20% | 3 | | Aug 2026 | Roland | 22.2K | 7.3% | 4 | | Sep 2026 | Moog | 135K | 42% | 1 | | Sep 2026 | Korg | 90.5K | 28.1% | 2 | | Sep 2026 | Novation | 74K | 23% | 3 | | Sep 2026 | Roland | 22.2K | 6.9% | 4 | ## What is being compared - **Korg**: Measured on the search term “korg”. - **Moog**: Measured on the search term “moog”. - **Novation**: Measured on the search term “novation”. - **Roland**: Measured on the search term “roland keyboard”. - [Korg](/demand/global-en/brands/korg) - [Moog](/demand/global-en/brands/moog) - [Novation](/demand/global-en/brands/novation) - [Roland](/demand/global-en/brands/roland) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among synthesizer brands worldwide? In September 2026, Moog was the most searched among synthesizer brands worldwide, with an estimated 135K branded searches and 42% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Synthesizer brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/synthesizer-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/synthesizer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.