---
title: "Swings: Which brands are most popular in search?"
description: "Compare the swings shoppers choose between. Share of Search among Little Tikes, Sportspower, Backyard Discovery, TP Toys, Chad Valley and Plum, the swings Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/swings"
publisher: "Brandwave"
---

# Swings: Which brands are most popular in search?

Compare the swings shoppers choose between. Share of Search among Little Tikes, Sportspower, Backyard Discovery, TP Toys, Chad Valley and Plum, the swings Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Swings
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Little Tikes, 64.5%

## Which brand is most popular in search among swings worldwide?

- In August 2026, Little Tikes was the most searched among swings worldwide, with an estimated 135K branded searches and 64.5% estimated Share of Search within this set.
- Sportspower is in 2nd place, 48.7 percentage points behind at 15.8% Share of Search.
- Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among swings worldwide decreased from 66.2% to 64.5%.
- Across the 11 months ending August 2026, Sportspower’s estimated Share of Search among swings worldwide decreased from 19.9% to 15.8%.
- Across the 11 months ending August 2026, Backyard Discovery’s estimated Share of Search among swings worldwide increased from 8.9% to 12.9%.
- Across the 11 months ending August 2026, TP Toys’ estimated Share of Search among swings worldwide increased from 1.4% to 2.6%.
- Across the 11 months ending August 2026, Plum’s estimated Share of Search among swings worldwide increased from 1.4% to 2.1%.
- Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among swings worldwide peaked at 69% in November 2025 and was lowest at 50.7% in February 2026.
- Across the 11 months ending August 2026, Sportspower’s estimated Share of Search among swings worldwide peaked at 34.1% in February 2026 and was lowest at 14% in May 2026.
- Across the 11 months ending August 2026, Backyard Discovery’s estimated Share of Search among swings worldwide peaked at 21% in May 2026 and was lowest at 7.3% in December 2025.
- Across the 11 months ending August 2026, TP Toys’ estimated Share of Search among swings worldwide peaked at 4.8% in April 2026 and was lowest at 1.4% in October 2025.
- Across the 11 months ending August 2026, Chad Valley’s estimated Share of Search among swings worldwide peaked at 2.8% in November 2025 and was lowest at 1.5% in March 2026.
- Across the 11 months ending August 2026, Plum’s estimated Share of Search among swings worldwide peaked at 3.9% in April 2026 and was lowest at 1.3% in February 2026.
- Across the 11 months ending August 2026, TP Toys rose from 6th to 4th among swings worldwide.
- Across the 11 months ending August 2026, Chad Valley fell from 4th to 5th among swings worldwide.
- Across the 11 months ending August 2026, Plum fell from 5th to 6th among swings worldwide.

## Compare search popularity between leading brands

- [Little Tikes vs Sportspower: compare search popularity](/demand/global-en/compare/little-tikes-vs-sportspower): 64.5% against 15.8% Share of Search.
- [Little Tikes vs Backyard Discovery: compare search popularity](/demand/global-en/compare/backyard-discovery-vs-little-tikes): 64.5% against 12.9% Share of Search.
- [Little Tikes vs TP Toys: compare search popularity](/demand/global-en/compare/little-tikes-vs-tp-toys): 64.5% against 2.6% Share of Search.
- [Little Tikes vs Chad Valley: compare search popularity](/demand/global-en/compare/chad-valley-vs-little-tikes): 64.5% against 2.1% Share of Search.
- [Sportspower vs Backyard Discovery: compare search popularity](/demand/global-en/compare/backyard-discovery-vs-sportspower): 15.8% against 12.9% Share of Search.
- [Sportspower vs TP Toys: compare search popularity](/demand/global-en/compare/sportspower-vs-tp-toys): 15.8% against 2.6% Share of Search.
- [Sportspower vs Chad Valley: compare search popularity](/demand/global-en/compare/chad-valley-vs-sportspower): 15.8% against 2.1% Share of Search.
- [Backyard Discovery vs TP Toys: compare search popularity](/demand/global-en/compare/backyard-discovery-vs-tp-toys): 12.9% against 2.6% Share of Search.
- [Backyard Discovery vs Chad Valley: compare search popularity](/demand/global-en/compare/backyard-discovery-vs-chad-valley): 12.9% against 2.1% Share of Search.
- [TP Toys vs Chad Valley: compare search popularity](/demand/global-en/compare/chad-valley-vs-tp-toys): 2.6% against 2.1% Share of Search.

## How did search popularity change for swings worldwide in August 2026?

- In August 2026, Little Tikes gained estimated Share of Search among swings worldwide, from 59.3% to 64.5%.
- In August 2026, Sportspower lost estimated Share of Search among swings worldwide, from 17.8% to 15.8%.
- In August 2026, Backyard Discovery lost estimated Share of Search among swings worldwide, from 14.5% to 12.9%.
- In August 2026, TP Toys lost estimated Share of Search among swings worldwide, from 3.6% to 2.6%.
- In August 2026, Plum lost estimated Share of Search among swings worldwide, from 2.9% to 2.1%.
- Chad Valley’s estimated Share of Search among swings worldwide has gained ground for 3 months in a row, from 1.5% to 2.1% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Little Tikes | 64.5% | 135K | 0.0% | Little Tikes |
| 2 | Sportspower | 15.8% | 33.1K | -18.3% | Sportspower |
| 3 | Backyard Discovery | 12.9% | 27.1K | -18.1% | Backyard Discovery |
| 4 | TP Toys | 2.6% | 5.4K | -33.3% | TP Toys |
| 5 | Chad Valley | 2.1% | 4.4K | 0.0% | Chad Valley |
| 6 | Plum | 2.1% | 4.4K | -33.3% | Plum Play |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Little Tikes | 135K | 66.2% | 1 |
| Oct 2025 | Sportspower | 40.5K | 19.9% | 2 |
| Oct 2025 | Backyard Discovery | 18.1K | 8.9% | 3 |
| Oct 2025 | Chad Valley | 4.4K | 2.2% | 4 |
| Oct 2025 | Plum | 2.9K | 1.4% | 5 |
| Oct 2025 | TP Toys | 2.9K | 1.4% | 6 |
| Nov 2025 | Little Tikes | 165K | 69% | 1 |
| Nov 2025 | Sportspower | 40.5K | 16.9% | 2 |
| Nov 2025 | Backyard Discovery | 18.1K | 7.6% | 3 |
| Nov 2025 | Chad Valley | 6.6K | 2.8% | 4 |
| Nov 2025 | Plum | 4.4K | 1.8% | 5 |
| Nov 2025 | TP Toys | 4.4K | 1.8% | 6 |
| Dec 2025 | Little Tikes | 165K | 67% | 1 |
| Dec 2025 | Sportspower | 49.5K | 20.1% | 2 |
| Dec 2025 | Backyard Discovery | 18.1K | 7.3% | 3 |
| Dec 2025 | Chad Valley | 6.6K | 2.7% | 4 |
| Dec 2025 | Plum | 3.6K | 1.5% | 5 |
| Dec 2025 | TP Toys | 3.6K | 1.5% | 6 |
| Jan 2026 | Little Tikes | 110K | 58.6% | 1 |
| Jan 2026 | Sportspower | 49.5K | 26.4% | 2 |
| Jan 2026 | Backyard Discovery | 18.1K | 9.6% | 3 |
| Jan 2026 | Chad Valley | 3.6K | 1.9% | 4 |
| Jan 2026 | TP Toys | 3.6K | 1.9% | 5 |
| Jan 2026 | Plum | 2.9K | 1.5% | 6 |
| Feb 2026 | Little Tikes | 110K | 50.7% | 1 |
| Feb 2026 | Sportspower | 74K | 34.1% | 2 |
| Feb 2026 | Backyard Discovery | 22.2K | 10.2% | 3 |
| Feb 2026 | TP Toys | 4.4K | 2% | 4 |
| Feb 2026 | Chad Valley | 3.6K | 1.7% | 5 |
| Feb 2026 | Plum | 2.9K | 1.3% | 6 |
| Mar 2026 | Little Tikes | 135K | 55.1% | 1 |
| Mar 2026 | Backyard Discovery | 49.5K | 20.2% | 2 |
| Mar 2026 | Sportspower | 40.5K | 16.5% | 3 |
| Mar 2026 | TP Toys | 9.9K | 4% | 4 |
| Mar 2026 | Plum | 6.6K | 2.7% | 5 |
| Mar 2026 | Chad Valley | 3.6K | 1.5% | 6 |
| Apr 2026 | Little Tikes | 135K | 53.7% | 1 |
| Apr 2026 | Backyard Discovery | 49.5K | 19.7% | 2 |
| Apr 2026 | Sportspower | 40.5K | 16.1% | 3 |
| Apr 2026 | TP Toys | 12.1K | 4.8% | 4 |
| Apr 2026 | Plum | 9.9K | 3.9% | 5 |
| Apr 2026 | Chad Valley | 4.4K | 1.8% | 6 |
| May 2026 | Little Tikes | 165K | 57.2% | 1 |
| May 2026 | Backyard Discovery | 60.5K | 21% | 2 |
| May 2026 | Sportspower | 40.5K | 14% | 3 |
| May 2026 | TP Toys | 9.9K | 3.4% | 4 |
| May 2026 | Plum | 8.1K | 2.8% | 5 |
| May 2026 | Chad Valley | 4.4K | 1.5% | 6 |
| Jun 2026 | Little Tikes | 135K | 57.6% | 1 |
| Jun 2026 | Backyard Discovery | 40.5K | 17.3% | 2 |
| Jun 2026 | Sportspower | 40.5K | 17.3% | 3 |
| Jun 2026 | TP Toys | 8.1K | 3.5% | 4 |
| Jun 2026 | Plum | 6.6K | 2.8% | 5 |
| Jun 2026 | Chad Valley | 3.6K | 1.5% | 6 |
| Jul 2026 | Little Tikes | 135K | 59.3% | 1 |
| Jul 2026 | Sportspower | 40.5K | 17.8% | 2 |
| Jul 2026 | Backyard Discovery | 33.1K | 14.5% | 3 |
| Jul 2026 | TP Toys | 8.1K | 3.6% | 4 |
| Jul 2026 | Plum | 6.6K | 2.9% | 5 |
| Jul 2026 | Chad Valley | 4.4K | 1.9% | 6 |
| Aug 2026 | Little Tikes | 135K | 64.5% | 1 |
| Aug 2026 | Sportspower | 33.1K | 15.8% | 2 |
| Aug 2026 | Backyard Discovery | 27.1K | 12.9% | 3 |
| Aug 2026 | TP Toys | 5.4K | 2.6% | 4 |
| Aug 2026 | Chad Valley | 4.4K | 2.1% | 5 |
| Aug 2026 | Plum | 4.4K | 2.1% | 6 |
| Sep 2026 | Backyard Discovery | — | — | — |
| Sep 2026 | Chad Valley | — | — | — |
| Sep 2026 | Little Tikes | — | — | — |
| Sep 2026 | Plum | — | — | — |
| Sep 2026 | Sportspower | — | — | — |
| Sep 2026 | TP Toys | — | — | — |

## What is being compared

- **Backyard Discovery**: Measured on the search term “backyard discovery”.
- **Chad Valley**: Measured on the search term “chad valley”.
- **Little Tikes**: Measured on the search term “little tikes”.
- **Plum**: Measured on the search term “plum play”.
- **Sportspower**: Measured on the search term “sportspower”.
- **TP Toys**: Measured on the search term “tp toys”.

- [Backyard Discovery](/demand/global-en/brands/backyard-discovery)
- [Chad Valley](/demand/global-en/brands/chad-valley)
- [Little Tikes](/demand/global-en/brands/little-tikes)
- [Plum](/demand/global-en/brands/plum)
- [Sportspower](/demand/global-en/brands/sportspower)
- [TP Toys](/demand/global-en/brands/tp-toys)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among swings worldwide?

In August 2026, Little Tikes was the most searched among swings worldwide, with an estimated 135K branded searches and 64.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Swings: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/swings

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/swings. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.