--- title: "Swimwear brands: Which brands are most popular in search?" description: "Compare the swimwear brands people buy. Share of Search among Speedo, Seafolly, Zoggs, Sunseeker and Arena, the swimwear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/swimwear-brands" publisher: "Brandwave" --- # Swimwear brands: Which brands are most popular in search? Compare the swimwear brands people buy. Share of Search among Speedo, Seafolly, Zoggs, Sunseeker and Arena, the swimwear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Swimwear brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Speedo, 82.4% ## Which brand is most popular in search among swimwear brands worldwide? - In August 2026, Speedo was the most searched among swimwear brands worldwide, with an estimated 450K branded searches and 82.4% estimated Share of Search within this set. - Seafolly is in 2nd place, 68.8 percentage points behind at 13.5% Share of Search. - Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swimwear brands worldwide increased from 80% to 82.4%. - Across the 11 months ending August 2026, Seafolly’s estimated Share of Search among swimwear brands worldwide decreased from 16.1% to 13.5%. - Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swimwear brands worldwide peaked at 85.2% in February 2026 and was lowest at 77.4% in November 2025. - Across the 11 months ending August 2026, Seafolly’s estimated Share of Search among swimwear brands worldwide peaked at 19.1% in December 2025 and was lowest at 11.4% in April 2026. - Across the 11 months ending August 2026, Zoggs, Sunseeker and Arena held steady: their estimated Share of Search among swimwear brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Speedo vs Seafolly: compare search popularity](/demand/global-en/compare/seafolly-vs-speedo): 82.4% against 13.5% Share of Search. - [Speedo vs Zoggs: compare search popularity](/demand/global-en/compare/speedo-vs-zoggs): 82.4% against 3.3% Share of Search. - [Seafolly vs Zoggs: compare search popularity](/demand/global-en/compare/seafolly-vs-zoggs): 13.5% against 3.3% Share of Search. ## How did search popularity change for swimwear brands worldwide in August 2026? - In August 2026, Zoggs gained estimated Share of Search among swimwear brands worldwide, from 2.7% to 3.3%. - Estimated monthly branded searches for Sunseeker worldwide rose 17.6% over 11 measured months, from 2.4K to 2.8K in August 2026. - Estimated monthly branded searches for Arena worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. - Estimated monthly branded searches for Seafolly worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Speedo | 82.4% | 450K | -18.2% | Speedo | | 2 | Seafolly | 13.5% | 74K | -18.2% | Seafolly | | 3 | Zoggs | 3.3% | 18.1K | 0.0% | Zoggs | | 4 | Sunseeker | 0.51% | 2.8K | -34.0% | Sunseeker | | 5 | Arena | 0.24% | 1.3K | -18.8% | Arena | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Speedo | 450K | 80% | 1 | | Oct 2025 | Seafolly | 90.5K | 16.1% | 2 | | Oct 2025 | Zoggs | 18.1K | 3.2% | 3 | | Oct 2025 | Sunseeker | 2.4K | 0.42% | 4 | | Oct 2025 | Arena | 1.6K | 0.28% | 5 | | Nov 2025 | Speedo | 450K | 77.4% | 1 | | Nov 2025 | Seafolly | 110K | 18.9% | 2 | | Nov 2025 | Zoggs | 18.1K | 3.1% | 3 | | Nov 2025 | Arena | 1.9K | 0.33% | 4 | | Nov 2025 | Sunseeker | 1.3K | 0.23% | 5 | | Dec 2025 | Speedo | 450K | 78% | 1 | | Dec 2025 | Seafolly | 110K | 19.1% | 2 | | Dec 2025 | Zoggs | 14.8K | 2.6% | 3 | | Dec 2025 | Arena | 1.3K | 0.23% | 4 | | Dec 2025 | Sunseeker | 1.2K | 0.2% | 5 | | Jan 2026 | Speedo | 450K | 77.5% | 1 | | Jan 2026 | Seafolly | 110K | 18.9% | 2 | | Jan 2026 | Zoggs | 18.1K | 3.1% | 3 | | Jan 2026 | Arena | 1.6K | 0.28% | 4 | | Jan 2026 | Sunseeker | 1.3K | 0.23% | 5 | | Feb 2026 | Speedo | 450K | 85.2% | 1 | | Feb 2026 | Seafolly | 60.5K | 11.5% | 2 | | Feb 2026 | Zoggs | 14.8K | 2.8% | 3 | | Feb 2026 | Arena | 1.6K | 0.3% | 4 | | Feb 2026 | Sunseeker | 1.2K | 0.23% | 5 | | Mar 2026 | Speedo | 450K | 84.9% | 1 | | Mar 2026 | Seafolly | 60.5K | 11.4% | 2 | | Mar 2026 | Zoggs | 14.8K | 2.8% | 3 | | Mar 2026 | Sunseeker | 3.4K | 0.64% | 4 | | Mar 2026 | Arena | 1.6K | 0.3% | 5 | | Apr 2026 | Speedo | 450K | 84.6% | 1 | | Apr 2026 | Seafolly | 60.5K | 11.4% | 2 | | Apr 2026 | Zoggs | 14.8K | 2.8% | 3 | | Apr 2026 | Sunseeker | 5.3K | 1% | 4 | | Apr 2026 | Arena | 1.3K | 0.24% | 5 | | May 2026 | Speedo | 550K | 84.8% | 1 | | May 2026 | Seafolly | 74K | 11.4% | 2 | | May 2026 | Zoggs | 18.1K | 2.8% | 3 | | May 2026 | Sunseeker | 5.2K | 0.79% | 4 | | May 2026 | Arena | 1.6K | 0.25% | 5 | | Jun 2026 | Speedo | 550K | 82.6% | 1 | | Jun 2026 | Seafolly | 90.5K | 13.6% | 2 | | Jun 2026 | Zoggs | 18.1K | 2.7% | 3 | | Jun 2026 | Sunseeker | 5.4K | 0.81% | 4 | | Jun 2026 | Arena | 1.6K | 0.24% | 5 | | Jul 2026 | Speedo | 550K | 82.8% | 1 | | Jul 2026 | Seafolly | 90.5K | 13.6% | 2 | | Jul 2026 | Zoggs | 18.1K | 2.7% | 3 | | Jul 2026 | Sunseeker | 4.3K | 0.64% | 4 | | Jul 2026 | Arena | 1.6K | 0.24% | 5 | | Aug 2026 | Speedo | 450K | 82.4% | 1 | | Aug 2026 | Seafolly | 74K | 13.5% | 2 | | Aug 2026 | Zoggs | 18.1K | 3.3% | 3 | | Aug 2026 | Sunseeker | 2.8K | 0.51% | 4 | | Aug 2026 | Arena | 1.3K | 0.24% | 5 | | Sep 2026 | Arena | — | — | — | | Sep 2026 | Seafolly | — | — | — | | Sep 2026 | Speedo | — | — | — | | Sep 2026 | Sunseeker | — | — | — | | Sep 2026 | Zoggs | — | — | — | ## What is being compared - **Arena**: Measured on the search term “arena togs”. - **Seafolly**: Measured on the search term “seafolly”. - **Speedo**: Measured on the search term “speedo”. - **Sunseeker**: Measured on the search terms “robot lawn mower sunseeker”, “robot mower sunseeker”, “sunseeker lawn mower”, “sunseeker robot lawn mower”, “sunseeker robot mower”, “sunseeker robotic lawn mower” and “sunseekertech com”, summed into one figure. - **Zoggs**: Measured on the search term “zoggs”. - [Arena](/demand/global-en/brands/arena) - [Seafolly](/demand/global-en/brands/seafolly) - [Speedo](/demand/global-en/brands/speedo) - [Sunseeker](/demand/global-en/brands/sunseeker-robotics) - [Zoggs](/demand/global-en/brands/zoggs) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among swimwear brands worldwide? In August 2026, Speedo was the most searched among swimwear brands worldwide, with an estimated 450K branded searches and 82.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Swimwear brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/swimwear-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/swimwear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.