---
title: "Hurley vs Quiksilver: Which is searched more?"
description: "Which is more popular in search, Hurley or Quiksilver? Compare estimated monthly branded-search demand and Share of Search inside the Swim shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/swim-shorts-brands/compare/hurley-vs-quiksilver"
publisher: "Brandwave"
---

# Hurley vs Quiksilver: Which is searched more?

Which is more popular in search, Hurley or Quiksilver? Compare estimated monthly branded-search demand and Share of Search inside the Swim shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hurley and Quiksilver
- **Competitive set**: Swim shorts brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Hurley Share of Search**: 0.06%
- **Quiksilver Share of Search**: 19.7%

## Which is more popular in search, Hurley or Quiksilver?

- In September 2026, Quiksilver had more branded searches than Hurley among swim shorts brands worldwide. Quiksilver was estimated to have 246K branded searches compared to Hurley’s 720, and held a 19.7% Share of Search versus Hurley’s 0.06%.
- Quiksilver was ahead of Hurley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hurley’s estimated Share of Search among swim shorts brands worldwide moved from 0.08% to 0.06%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Quiksilver’s estimated Share of Search among swim shorts brands worldwide moved from 21.4% to 19.7%, and its estimated monthly branded searches held steady at 246K.

## How did search popularity change for swim shorts brands worldwide in September 2026?

- In September 2026, Quiksilver gained estimated Share of Search among swim shorts brands worldwide, from 18.3% to 19.7%.
- Estimated monthly branded searches for Hurley worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

## Month by month

| Month | Hurley estimated searches | Hurley Share of Search | Hurley rank | Quiksilver estimated searches | Quiksilver Share of Search | Quiksilver rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 0.08% | 4 | 246K | 21.4% | 3 |
| Nov 2025 | 880 | 0.07% | 4 | 246K | 18.3% | 3 |
| Dec 2025 | 880 | 0.06% | 4 | 301K | 21.5% | 3 |
| Jan 2026 | 880 | 0.06% | 4 | 301K | 19.7% | 3 |
| Feb 2026 | 880 | 0.08% | 4 | 201K | 18.2% | 3 |
| Mar 2026 | 880 | 0.07% | 4 | 246K | 18.3% | 3 |
| Apr 2026 | 880 | 0.07% | 4 | 246K | 18.3% | 3 |
| May 2026 | 1K | 0.07% | 4 | 246K | 18.3% | 3 |
| Jun 2026 | 1K | 0.07% | 4 | 246K | 18.3% | 3 |
| Jul 2026 | 1K | 0.07% | 4 | 246K | 16.7% | 3 |
| Aug 2026 | 1K | 0.07% | 4 | 246K | 18.3% | 3 |
| Sep 2026 | 720 | 0.06% | 4 | 246K | 19.7% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hurley’s and Quiksilver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hurley**: Measured on the search term “hurley surf”.
- **Quiksilver**: Measured on the search term “quiksilver”.

- [Hurley profile](/demand/global-en/brands/hurley)
- [Quiksilver profile](/demand/global-en/brands/quiksilver)
- [All swim shorts brands worldwide](/demand/global-en/categories/swim-shorts-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hurley or Quiksilver?

In September 2026, Quiksilver had more branded searches than Hurley among swim shorts brands worldwide. Quiksilver was estimated to have 246K branded searches compared to Hurley’s 720, and held a 19.7% Share of Search versus Hurley’s 0.06%.

## Cite this page

Brandwave. "Hurley vs Quiksilver: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/swim-shorts-brands/compare/hurley-vs-quiksilver

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/swim-shorts-brands/compare/hurley-vs-quiksilver. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.