---
title: "Billabong vs Hurley: Which is searched more?"
description: "Which is more popular in search, Billabong or Hurley? Compare estimated monthly branded-search demand and Share of Search inside the Swim shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/swim-shorts-brands/compare/billabong-vs-hurley"
publisher: "Brandwave"
---

# Billabong vs Hurley: Which is searched more?

Which is more popular in search, Billabong or Hurley? Compare estimated monthly branded-search demand and Share of Search inside the Swim shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Billabong and Hurley
- **Competitive set**: Swim shorts brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Billabong Share of Search**: 36.1%
- **Hurley Share of Search**: 0.06%

## Which is more popular in search, Billabong or Hurley?

- In September 2026, Billabong had more branded searches than Hurley among swim shorts brands worldwide. Billabong was estimated to have 450K branded searches compared to Hurley’s 720, and held a 36.1% Share of Search versus Hurley’s 0.06%.
- Billabong was ahead of Hurley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Billabong’s estimated Share of Search among swim shorts brands worldwide moved from 39.2% to 36.1%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, Hurley’s estimated Share of Search among swim shorts brands worldwide moved from 0.08% to 0.06%, and its estimated monthly branded searches moved from 880 to 720.

## How did search popularity change for swim shorts brands worldwide in September 2026?

- In September 2026, Roxy overtook Billabong to become the leader among swim shorts brands worldwide, with 44.1% estimated Share of Search.
- In September 2026, Billabong lost estimated Share of Search among swim shorts brands worldwide, from 40.8% to 36.1%.
- Estimated monthly branded searches for Hurley worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

## Month by month

| Month | Billabong estimated searches | Billabong Share of Search | Billabong rank | Hurley estimated searches | Hurley Share of Search | Hurley rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 39.2% | 1 | 880 | 0.08% | 4 |
| Nov 2025 | 550K | 40.8% | 1 | 880 | 0.07% | 4 |
| Dec 2025 | 550K | 39.2% | 1 | 880 | 0.06% | 4 |
| Jan 2026 | 550K | 36.1% | 2 | 880 | 0.06% | 4 |
| Feb 2026 | 450K | 40.8% | 1 | 880 | 0.08% | 4 |
| Mar 2026 | 550K | 40.8% | 1 | 880 | 0.07% | 4 |
| Apr 2026 | 550K | 40.8% | 1 | 880 | 0.07% | 4 |
| May 2026 | 550K | 40.8% | 1 | 1K | 0.07% | 4 |
| Jun 2026 | 550K | 40.8% | 1 | 1K | 0.07% | 4 |
| Jul 2026 | 550K | 37.4% | 2 | 1K | 0.07% | 4 |
| Aug 2026 | 550K | 40.8% | 1 | 1K | 0.07% | 4 |
| Sep 2026 | 450K | 36.1% | 2 | 720 | 0.06% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Billabong’s and Hurley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Billabong**: Measured on the search term “billabong”.
- **Hurley**: Measured on the search term “hurley surf”.

- [Billabong profile](/demand/global-en/brands/billabong)
- [Hurley profile](/demand/global-en/brands/hurley)
- [All swim shorts brands worldwide](/demand/global-en/categories/swim-shorts-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Billabong or Hurley?

In September 2026, Billabong had more branded searches than Hurley among swim shorts brands worldwide. Billabong was estimated to have 450K branded searches compared to Hurley’s 720, and held a 36.1% Share of Search versus Hurley’s 0.06%.

## Cite this page

Brandwave. "Billabong vs Hurley: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/swim-shorts-brands/compare/billabong-vs-hurley

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/swim-shorts-brands/compare/billabong-vs-hurley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.