--- title: "Swim shorts brands: Which are searched most?" description: "Compare the swim shorts brands people buy. Share of Search among Roxy, Billabong, Quiksilver and Hurley, the swim shorts brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/swim-shorts-brands" publisher: "Brandwave" --- # Swim shorts brands: Which are searched most? Compare the swim shorts brands people buy. Share of Search among Roxy, Billabong, Quiksilver and Hurley, the swim shorts brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Swim shorts brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Roxy, 44.1% ## Which brand is most popular in search among swim shorts brands worldwide? - In September 2026, Roxy was the most searched among swim shorts brands worldwide, with an estimated 550K branded searches and 44.1% estimated Share of Search within this set. - Billabong is in 2nd place, 8 percentage points behind at 36.1% Share of Search. - Across the 12 months ending September 2026, Roxy’s estimated Share of Search among swim shorts brands worldwide increased from 39.2% to 44.1%. - Across the 12 months ending September 2026, Billabong’s estimated Share of Search among swim shorts brands worldwide decreased from 39.2% to 36.1%. - Across the 12 months ending September 2026, Quiksilver’s estimated Share of Search among swim shorts brands worldwide decreased from 21.4% to 19.7%. - Across the 12 months ending September 2026, Roxy’s estimated Share of Search among swim shorts brands worldwide peaked at 45.8% in July 2026 and was lowest at 39.2% in December 2025. - Across the 12 months ending September 2026, Billabong’s estimated Share of Search among swim shorts brands worldwide peaked at 40.8% in February 2026 and was lowest at 36.1% in January 2026. - Across the 12 months ending September 2026, Quiksilver’s estimated Share of Search among swim shorts brands worldwide peaked at 21.5% in December 2025 and was lowest at 16.7% in July 2026. - Across the 12 months ending September 2026, Roxy rose from 2nd to 1st among swim shorts brands worldwide. - Across the 12 months ending September 2026, Billabong fell from 1st to 2nd among swim shorts brands worldwide. - Across the 12 months ending September 2026, Hurley held steady: its estimated Share of Search among swim shorts brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Roxy vs Billabong: compare search popularity](/demand/global-en/compare/billabong-vs-roxy): 44.1% against 36.1% Share of Search. - [Roxy vs Quiksilver: compare search popularity](/demand/global-en/compare/quiksilver-vs-roxy): 44.1% against 19.7% Share of Search. - [Billabong vs Quiksilver: compare search popularity](/demand/global-en/compare/billabong-vs-quiksilver): 36.1% against 19.7% Share of Search. ## How did search popularity change for swim shorts brands worldwide in September 2026? - In September 2026, Roxy overtook Billabong to become the leader among swim shorts brands worldwide, with 44.1% estimated Share of Search. - In September 2026, Quiksilver gained estimated Share of Search among swim shorts brands worldwide, from 18.3% to 19.7%. - In September 2026, Billabong lost estimated Share of Search among swim shorts brands worldwide, from 40.8% to 36.1%. - Estimated monthly branded searches for Hurley worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Roxy | 44.1% | 550K | 0.0% | Roxy | | 2 | Billabong | 36.1% | 450K | -18.2% | Billabong | | 3 | Quiksilver | 19.7% | 246K | 0.0% | Quiksilver | | 4 | Hurley | 0.06% | 720 | -28.0% | Hurley | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Billabong | 450K | 39.2% | 1 | | Oct 2025 | Roxy | 450K | 39.2% | 2 | | Oct 2025 | Quiksilver | 246K | 21.4% | 3 | | Oct 2025 | Hurley | 880 | 0.08% | 4 | | Nov 2025 | Billabong | 550K | 40.8% | 1 | | Nov 2025 | Roxy | 550K | 40.8% | 2 | | Nov 2025 | Quiksilver | 246K | 18.3% | 3 | | Nov 2025 | Hurley | 880 | 0.07% | 4 | | Dec 2025 | Billabong | 550K | 39.2% | 1 | | Dec 2025 | Roxy | 550K | 39.2% | 2 | | Dec 2025 | Quiksilver | 301K | 21.5% | 3 | | Dec 2025 | Hurley | 880 | 0.06% | 4 | | Jan 2026 | Roxy | 673K | 44.1% | 1 | | Jan 2026 | Billabong | 550K | 36.1% | 2 | | Jan 2026 | Quiksilver | 301K | 19.7% | 3 | | Jan 2026 | Hurley | 880 | 0.06% | 4 | | Feb 2026 | Billabong | 450K | 40.8% | 1 | | Feb 2026 | Roxy | 450K | 40.8% | 2 | | Feb 2026 | Quiksilver | 201K | 18.2% | 3 | | Feb 2026 | Hurley | 880 | 0.08% | 4 | | Mar 2026 | Billabong | 550K | 40.8% | 1 | | Mar 2026 | Roxy | 550K | 40.8% | 2 | | Mar 2026 | Quiksilver | 246K | 18.3% | 3 | | Mar 2026 | Hurley | 880 | 0.07% | 4 | | Apr 2026 | Billabong | 550K | 40.8% | 1 | | Apr 2026 | Roxy | 550K | 40.8% | 2 | | Apr 2026 | Quiksilver | 246K | 18.3% | 3 | | Apr 2026 | Hurley | 880 | 0.07% | 4 | | May 2026 | Billabong | 550K | 40.8% | 1 | | May 2026 | Roxy | 550K | 40.8% | 2 | | May 2026 | Quiksilver | 246K | 18.3% | 3 | | May 2026 | Hurley | 1K | 0.07% | 4 | | Jun 2026 | Billabong | 550K | 40.8% | 1 | | Jun 2026 | Roxy | 550K | 40.8% | 2 | | Jun 2026 | Quiksilver | 246K | 18.3% | 3 | | Jun 2026 | Hurley | 1K | 0.07% | 4 | | Jul 2026 | Roxy | 673K | 45.8% | 1 | | Jul 2026 | Billabong | 550K | 37.4% | 2 | | Jul 2026 | Quiksilver | 246K | 16.7% | 3 | | Jul 2026 | Hurley | 1K | 0.07% | 4 | | Aug 2026 | Billabong | 550K | 40.8% | 1 | | Aug 2026 | Roxy | 550K | 40.8% | 2 | | Aug 2026 | Quiksilver | 246K | 18.3% | 3 | | Aug 2026 | Hurley | 1K | 0.07% | 4 | | Sep 2026 | Roxy | 550K | 44.1% | 1 | | Sep 2026 | Billabong | 450K | 36.1% | 2 | | Sep 2026 | Quiksilver | 246K | 19.7% | 3 | | Sep 2026 | Hurley | 720 | 0.06% | 4 | ## What is being compared - **Billabong**: Measured on the search term “billabong”. - **Hurley**: Measured on the search term “hurley surf”. - **Quiksilver**: Measured on the search term “quiksilver”. - **Roxy**: Measured on the search term “roxy”. - [Billabong](/demand/global-en/brands/billabong) - [Hurley](/demand/global-en/brands/hurley) - [Quiksilver](/demand/global-en/brands/quiksilver) - [Roxy](/demand/global-en/brands/roxy) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among swim shorts brands worldwide? In September 2026, Roxy was the most searched among swim shorts brands worldwide, with an estimated 550K branded searches and 44.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Swim shorts brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/swim-shorts-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/swim-shorts-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.