---
title: "Speedo vs TYR: Which is more popular by branded search?"
description: "Which is more popular in search, Speedo or TYR? Compare estimated monthly branded-search demand and Share of Search inside the Swim fins set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/swim-fins/compare/speedo-vs-tyr"
publisher: "Brandwave"
---

# Speedo vs TYR: Which is more popular by branded search?

Which is more popular in search, Speedo or TYR? Compare estimated monthly branded-search demand and Share of Search inside the Swim fins set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Speedo and TYR
- **Competitive set**: Swim fins
- **Market**: Global
- **Month measured**: Aug 2026
- **Speedo Share of Search**: 92.4%
- **TYR Share of Search**: 1.2%

## Which is more popular in search, Speedo or TYR?

- In August 2026, Speedo had more branded searches than TYR among swim fins worldwide. Speedo was estimated to have 450K branded searches compared to TYR’s 5.8K, and held a 92.4% Share of Search versus TYR’s 1.2%.
- Speedo was ahead of TYR in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swim fins worldwide moved from 92.9% to 92.4%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, TYR’s estimated Share of Search among swim fins worldwide moved from 0.99% to 1.2%, and its estimated monthly branded searches moved from 4.8K to 5.8K.

## How did search popularity change for swim fins worldwide in August 2026?

- In August 2026, Speedo lost estimated Share of Search among swim fins worldwide, from 93.2% to 92.4%.
- Estimated monthly branded searches for TYR worldwide rose 20.8% over 11 measured months, from 4.8K to 5.8K in August 2026.

## Month by month

| Month | Speedo estimated searches | Speedo Share of Search | Speedo rank | TYR estimated searches | TYR Share of Search | TYR rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 92.9% | 1 | 4.8K | 0.99% | 4 |
| Nov 2025 | 450K | 92.7% | 1 | 5.8K | 1.2% | 4 |
| Dec 2025 | 450K | 94% | 1 | 4.8K | 1% | 4 |
| Jan 2026 | 450K | 92.7% | 1 | 5.8K | 1.2% | 4 |
| Feb 2026 | 450K | 93.9% | 1 | 4.8K | 1% | 4 |
| Mar 2026 | 450K | 93.1% | 1 | 7.2K | 1.5% | 4 |
| Apr 2026 | 450K | 93.7% | 1 | 4.8K | 1% | 4 |
| May 2026 | 550K | 93.7% | 1 | 5.8K | 0.99% | 4 |
| Jun 2026 | 550K | 93.6% | 1 | 5.8K | 0.99% | 4 |
| Jul 2026 | 550K | 93.2% | 1 | 5.8K | 0.98% | 4 |
| Aug 2026 | 450K | 92.4% | 1 | 5.8K | 1.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Speedo’s and TYR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Speedo**: Measured on the search term “speedo”.
- **TYR**: Measured on the search terms “tyr swim” and “tyr swimming”, summed into one figure.

- [Speedo profile](/demand/global-en/brands/speedo)
- [TYR profile](/demand/global-en/brands/tyr)
- [All swim fins worldwide](/demand/global-en/categories/swim-fins): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Speedo or TYR?

In August 2026, Speedo had more branded searches than TYR among swim fins worldwide. Speedo was estimated to have 450K branded searches compared to TYR’s 5.8K, and held a 92.4% Share of Search versus TYR’s 1.2%.

## Cite this page

Brandwave. "Speedo vs TYR: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/swim-fins/compare/speedo-vs-tyr

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/swim-fins/compare/speedo-vs-tyr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.