---
title: "Swim fins: Which brands are most popular in search?"
description: "Compare the swim fins shoppers choose between. Share of Search among Speedo, Zoggs, Aqua Sphere, TYR, Finis and Arena, the swim fins Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/swim-fins"
publisher: "Brandwave"
---

# Swim fins: Which brands are most popular in search?

Compare the swim fins shoppers choose between. Share of Search among Speedo, Zoggs, Aqua Sphere, TYR, Finis and Arena, the swim fins Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Swim fins
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Speedo, 92.4%

## Which brand is most popular in search among swim fins worldwide?

- In August 2026, Speedo was the most searched among swim fins worldwide, with an estimated 450K branded searches and 92.4% estimated Share of Search within this set.
- Zoggs is in 2nd place, 88.7 percentage points behind at 3.7% Share of Search.
- Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swim fins worldwide decreased from 92.9% to 92.4%.
- Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swim fins worldwide peaked at 94% in December 2025 and was lowest at 92.4% in August 2026.
- Across the 11 months ending August 2026, Finis rose from 6th to 5th among swim fins worldwide.
- Across the 11 months ending August 2026, Arena fell from 5th to 6th among swim fins worldwide.
- Across the 11 months ending August 2026, Zoggs, Aqua Sphere and TYR held steady: their estimated Share of Search among swim fins worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Speedo vs Zoggs: compare search popularity](/demand/global-en/compare/speedo-vs-zoggs): 92.4% against 3.7% Share of Search.
- [Speedo vs Aqua Sphere: compare search popularity](/demand/global-en/compare/aqua-sphere-vs-speedo): 92.4% against 2% Share of Search.
- [Zoggs vs Aqua Sphere: compare search popularity](/demand/global-en/compare/aqua-sphere-vs-zoggs): 3.7% against 2% Share of Search.

## How did search popularity change for swim fins worldwide in August 2026?

- In August 2026, Zoggs gained estimated Share of Search among swim fins worldwide, from 3.1% to 3.7%.
- In August 2026, Speedo lost estimated Share of Search among swim fins worldwide, from 93.2% to 92.4%.
- Estimated monthly branded searches for Aqua Sphere worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.
- Estimated monthly branded searches for TYR worldwide rose 20.8% over 11 measured months, from 4.8K to 5.8K in August 2026.
- Estimated monthly branded searches for Finis worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
- Estimated monthly branded searches for Arena worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Speedo | 92.4% | 450K | -18.2% | Speedo |
| 2 | Zoggs | 3.7% | 18.1K | 0.0% | Zoggs |
| 3 | Aqua Sphere | 2% | 9.9K | -18.2% | Aqua Sphere |
| 4 | TYR | 1.2% | 5.8K | 0.0% | TYR |
| 5 | Finis | 0.39% | 1.9K | -20.8% | Finis |
| 6 | Arena | 0.27% | 1.3K | -18.8% | Arena |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Speedo | 450K | 92.9% | 1 |
| Oct 2025 | Zoggs | 18.1K | 3.7% | 2 |
| Oct 2025 | Aqua Sphere | 8.1K | 1.7% | 3 |
| Oct 2025 | TYR | 4.8K | 0.99% | 4 |
| Oct 2025 | Arena | 1.6K | 0.33% | 5 |
| Oct 2025 | Finis | 1.6K | 0.33% | 6 |
| Nov 2025 | Speedo | 450K | 92.7% | 1 |
| Nov 2025 | Zoggs | 18.1K | 3.7% | 2 |
| Nov 2025 | Aqua Sphere | 8.1K | 1.7% | 3 |
| Nov 2025 | TYR | 5.8K | 1.2% | 4 |
| Nov 2025 | Arena | 1.9K | 0.39% | 5 |
| Nov 2025 | Finis | 1.6K | 0.33% | 6 |
| Dec 2025 | Speedo | 450K | 94% | 1 |
| Dec 2025 | Zoggs | 14.8K | 3.1% | 2 |
| Dec 2025 | Aqua Sphere | 6.6K | 1.4% | 3 |
| Dec 2025 | TYR | 4.8K | 1% | 4 |
| Dec 2025 | Arena | 1.3K | 0.27% | 5 |
| Dec 2025 | Finis | 1.3K | 0.27% | 6 |
| Jan 2026 | Speedo | 450K | 92.7% | 1 |
| Jan 2026 | Zoggs | 18.1K | 3.7% | 2 |
| Jan 2026 | Aqua Sphere | 8.1K | 1.7% | 3 |
| Jan 2026 | TYR | 5.8K | 1.2% | 4 |
| Jan 2026 | Arena | 1.6K | 0.33% | 5 |
| Jan 2026 | Finis | 1.6K | 0.33% | 6 |
| Feb 2026 | Speedo | 450K | 93.9% | 1 |
| Feb 2026 | Zoggs | 14.8K | 3.1% | 2 |
| Feb 2026 | Aqua Sphere | 6.6K | 1.4% | 3 |
| Feb 2026 | TYR | 4.8K | 1% | 4 |
| Feb 2026 | Arena | 1.6K | 0.33% | 5 |
| Feb 2026 | Finis | 1.3K | 0.27% | 6 |
| Mar 2026 | Speedo | 450K | 93.1% | 1 |
| Mar 2026 | Zoggs | 14.8K | 3.1% | 2 |
| Mar 2026 | Aqua Sphere | 8.1K | 1.7% | 3 |
| Mar 2026 | TYR | 7.2K | 1.5% | 4 |
| Mar 2026 | Arena | 1.6K | 0.33% | 5 |
| Mar 2026 | Finis | 1.6K | 0.33% | 6 |
| Apr 2026 | Speedo | 450K | 93.7% | 1 |
| Apr 2026 | Zoggs | 14.8K | 3.1% | 2 |
| Apr 2026 | Aqua Sphere | 8.1K | 1.7% | 3 |
| Apr 2026 | TYR | 4.8K | 1% | 4 |
| Apr 2026 | Arena | 1.3K | 0.27% | 5 |
| Apr 2026 | Finis | 1.3K | 0.27% | 6 |
| May 2026 | Speedo | 550K | 93.7% | 1 |
| May 2026 | Zoggs | 18.1K | 3.1% | 2 |
| May 2026 | Aqua Sphere | 9.9K | 1.7% | 3 |
| May 2026 | TYR | 5.8K | 0.99% | 4 |
| May 2026 | Arena | 1.6K | 0.27% | 5 |
| May 2026 | Finis | 1.6K | 0.27% | 6 |
| Jun 2026 | Speedo | 550K | 93.6% | 1 |
| Jun 2026 | Zoggs | 18.1K | 3.1% | 2 |
| Jun 2026 | Aqua Sphere | 9.9K | 1.7% | 3 |
| Jun 2026 | TYR | 5.8K | 0.99% | 4 |
| Jun 2026 | Finis | 1.9K | 0.32% | 5 |
| Jun 2026 | Arena | 1.6K | 0.27% | 6 |
| Jul 2026 | Speedo | 550K | 93.2% | 1 |
| Jul 2026 | Zoggs | 18.1K | 3.1% | 2 |
| Jul 2026 | Aqua Sphere | 12.1K | 2.1% | 3 |
| Jul 2026 | TYR | 5.8K | 0.98% | 4 |
| Jul 2026 | Finis | 2.4K | 0.41% | 5 |
| Jul 2026 | Arena | 1.6K | 0.27% | 6 |
| Aug 2026 | Speedo | 450K | 92.4% | 1 |
| Aug 2026 | Zoggs | 18.1K | 3.7% | 2 |
| Aug 2026 | Aqua Sphere | 9.9K | 2% | 3 |
| Aug 2026 | TYR | 5.8K | 1.2% | 4 |
| Aug 2026 | Finis | 1.9K | 0.39% | 5 |
| Aug 2026 | Arena | 1.3K | 0.27% | 6 |
| Sep 2026 | Aqua Sphere | — | — | — |
| Sep 2026 | Arena | — | — | — |
| Sep 2026 | Finis | — | — | — |
| Sep 2026 | Speedo | — | — | — |
| Sep 2026 | TYR | — | — | — |
| Sep 2026 | Zoggs | — | — | — |

## What is being compared

- **Aqua Sphere**: Measured on the search term “aqua sphere”.
- **Arena**: Measured on the search term “arena togs”.
- **Finis**: Measured on the search term “finis swim”.
- **Speedo**: Measured on the search term “speedo”.
- **TYR**: Measured on the search terms “tyr swim” and “tyr swimming”, summed into one figure.
- **Zoggs**: Measured on the search term “zoggs”.

- [Aqua Sphere](/demand/global-en/brands/aqua-sphere)
- [Arena](/demand/global-en/brands/arena)
- [Finis](/demand/global-en/brands/finis-swim)
- [Speedo](/demand/global-en/brands/speedo)
- [TYR](/demand/global-en/brands/tyr)
- [Zoggs](/demand/global-en/brands/zoggs)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among swim fins worldwide?

In August 2026, Speedo was the most searched among swim fins worldwide, with an estimated 450K branded searches and 92.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Swim fins: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/swim-fins

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/swim-fins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.