--- title: "Sweet chilli sauce brands: Which are searched most?" description: "Compare the sweet chilli sauce brands people buy. Share of Search among Heinz, Blue Dragon and Mae Ploy, the sweet chilli sauce brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sweet-chilli-sauce-brands" publisher: "Brandwave" --- # Sweet chilli sauce brands: Which are searched most? Compare the sweet chilli sauce brands people buy. Share of Search among Heinz, Blue Dragon and Mae Ploy, the sweet chilli sauce brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Sweet chilli sauce brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Heinz, 57.8% ## Which brand is most popular in search among sweet chilli sauce brands worldwide? - In September 2026, Heinz was the most searched among sweet chilli sauce brands worldwide, with an estimated 165K branded searches and 57.8% estimated Share of Search within this set. - Blue Dragon is in 2nd place, 19.2 percentage points behind at 38.5% Share of Search. - Across the 12 months ending September 2026, Mae Ploy’s estimated Share of Search among sweet chilli sauce brands worldwide increased from 3% to 3.7%. - Across the 12 months ending September 2026, Heinz’s estimated Share of Search among sweet chilli sauce brands worldwide peaked at 58% in October 2025 and was lowest at 48.4% in March 2026. - Across the 12 months ending September 2026, Blue Dragon’s estimated Share of Search among sweet chilli sauce brands worldwide peaked at 48.4% in March 2026 and was lowest at 38.5% in September 2026. - Across the 12 months ending September 2026, Mae Ploy’s estimated Share of Search among sweet chilli sauce brands worldwide peaked at 4.2% in February 2026 and was lowest at 3% in October 2025. - Across the 12 months ending September 2026, Heinz and Blue Dragon held steady: their estimated Share of Search among sweet chilli sauce brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Heinz vs Blue Dragon: compare search popularity](/demand/global-en/compare/blue-dragon-vs-heinz): 57.8% against 38.5% Share of Search. - [Heinz vs Mae Ploy: compare search popularity](/demand/global-en/compare/heinz-vs-mae-ploy): 57.8% against 3.7% Share of Search. - [Blue Dragon vs Mae Ploy: compare search popularity](/demand/global-en/compare/blue-dragon-vs-mae-ploy): 38.5% against 3.7% Share of Search. ## How did search popularity change for sweet chilli sauce brands worldwide in September 2026? - In September 2026, Heinz gained estimated Share of Search among sweet chilli sauce brands worldwide, from 53.1% to 57.8%. - In September 2026, Blue Dragon lost estimated Share of Search among sweet chilli sauce brands worldwide, from 43.5% to 38.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Heinz | 57.8% | 165K | 0.0% | Heinz | | 2 | Blue Dragon | 38.5% | 110K | -18.5% | Blue Dragon | | 3 | Mae Ploy | 3.7% | 10.6K | 0.0% | Mae Ploy | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Heinz | 201K | 58% | 1 | | Oct 2025 | Blue Dragon | 135K | 39% | 2 | | Oct 2025 | Mae Ploy | 10.5K | 3% | 3 | | Nov 2025 | Heinz | 165K | 57.8% | 1 | | Nov 2025 | Blue Dragon | 110K | 38.5% | 2 | | Nov 2025 | Mae Ploy | 10.5K | 3.7% | 3 | | Dec 2025 | Heinz | 135K | 52.8% | 1 | | Dec 2025 | Blue Dragon | 110K | 43.1% | 2 | | Dec 2025 | Mae Ploy | 10.5K | 4.1% | 3 | | Jan 2026 | Heinz | 165K | 52.7% | 1 | | Jan 2026 | Blue Dragon | 135K | 43.1% | 2 | | Jan 2026 | Mae Ploy | 13K | 4.1% | 3 | | Feb 2026 | Heinz | 135K | 52.8% | 1 | | Feb 2026 | Blue Dragon | 110K | 43% | 2 | | Feb 2026 | Mae Ploy | 10.6K | 4.2% | 3 | | Mar 2026 | Blue Dragon | 165K | 48.4% | 1 | | Mar 2026 | Heinz | 165K | 48.4% | 2 | | Mar 2026 | Mae Ploy | 10.6K | 3.1% | 3 | | Apr 2026 | Heinz | 165K | 57.8% | 1 | | Apr 2026 | Blue Dragon | 110K | 38.5% | 2 | | Apr 2026 | Mae Ploy | 10.5K | 3.7% | 3 | | May 2026 | Heinz | 165K | 57.8% | 1 | | May 2026 | Blue Dragon | 110K | 38.5% | 2 | | May 2026 | Mae Ploy | 10.5K | 3.7% | 3 | | Jun 2026 | Heinz | 165K | 57.8% | 1 | | Jun 2026 | Blue Dragon | 110K | 38.6% | 2 | | Jun 2026 | Mae Ploy | 10.4K | 3.6% | 3 | | Jul 2026 | Heinz | 135K | 52.8% | 1 | | Jul 2026 | Blue Dragon | 110K | 43.1% | 2 | | Jul 2026 | Mae Ploy | 10.5K | 4.1% | 3 | | Aug 2026 | Heinz | 165K | 53.1% | 1 | | Aug 2026 | Blue Dragon | 135K | 43.5% | 2 | | Aug 2026 | Mae Ploy | 10.6K | 3.4% | 3 | | Sep 2026 | Heinz | 165K | 57.8% | 1 | | Sep 2026 | Blue Dragon | 110K | 38.5% | 2 | | Sep 2026 | Mae Ploy | 10.6K | 3.7% | 3 | ## What is being compared - **Blue Dragon**: Measured on the search terms “blue dragon” and “blue dragon asian”, summed into one figure. - **Heinz**: Measured on the search term “heinz”. - **Mae Ploy**: Measured on the search terms “mae ploy” and “mae ploy curry”, summed into one figure. - [Blue Dragon](/demand/global-en/brands/blue-dragon) - [Heinz](/demand/global-en/brands/heinz) - [Mae Ploy](/demand/global-en/brands/mae-ploy) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among sweet chilli sauce brands worldwide? In September 2026, Heinz was the most searched among sweet chilli sauce brands worldwide, with an estimated 165K branded searches and 57.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Sweet chilli sauce brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/sweet-chilli-sauce-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sweet-chilli-sauce-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.