---
title: "SUV brands: Which are searched most?"
description: "Compare the suv brands drivers choose between. Share of Search among Toyota, Volkswagen, Honda, Hyundai, Kia, Ford, Mazda, Nissan and Subaru, the SUV brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/suv-brands"
publisher: "Brandwave"
---

# SUV brands: Which are searched most?

Compare the suv brands drivers choose between. Share of Search among Toyota, Volkswagen, Honda, Hyundai, Kia, Ford, Mazda, Nissan and Subaru, the SUV brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: SUV brands
- **Market**: Global
- **Brands compared**: 9
- **Month measured**: Aug 2026
- **Highest Share of Search**: Toyota, 21.2%

## Which brand is most popular in search among SUV brands worldwide?

- In August 2026, Toyota was the most searched among SUV brands worldwide, with an estimated 11.1M branded searches and 21.2% estimated Share of Search within this set.
- Volkswagen is in 2nd place, 3.7 percentage points behind at 17.5% Share of Search.
- Across the 11 months ending August 2026, Toyota’s estimated Share of Search among SUV brands worldwide increased from 19.8% to 21.2%.
- Across the 11 months ending August 2026, Volkswagen’s estimated Share of Search among SUV brands worldwide increased from 16.3% to 17.5%.
- Across the 11 months ending August 2026, Honda’s estimated Share of Search among SUV brands worldwide increased from 13.4% to 14.3%.
- Across the 11 months ending August 2026, Hyundai’s estimated Share of Search among SUV brands worldwide decreased from 13.4% to 11.7%.
- Across the 11 months ending August 2026, Kia’s estimated Share of Search among SUV brands worldwide increased from 8.9% to 9.5%.
- Across the 11 months ending August 2026, Ford’s estimated Share of Search among SUV brands worldwide decreased from 8.9% to 7.8%.
- Across the 11 months ending August 2026, Nissan’s estimated Share of Search among SUV brands worldwide decreased from 7.3% to 6.4%.
- Across the 11 months ending August 2026, Subaru’s estimated Share of Search among SUV brands worldwide decreased from 6% to 5.2%.
- Across the 11 months ending August 2026, Toyota’s estimated Share of Search among SUV brands worldwide peaked at 23% in January 2026 and was lowest at 19.8% in October 2025.
- Across the 11 months ending August 2026, Volkswagen’s estimated Share of Search among SUV brands worldwide peaked at 17.8% in July 2026 and was lowest at 15% in June 2026.
- Across the 11 months ending August 2026, Honda’s estimated Share of Search among SUV brands worldwide peaked at 15% in June 2026 and was lowest at 12.6% in January 2026.
- Across the 11 months ending August 2026, Hyundai’s estimated Share of Search among SUV brands worldwide peaked at 13.8% in November 2025 and was lowest at 11.6% in December 2025.
- Across the 11 months ending August 2026, Kia’s estimated Share of Search among SUV brands worldwide peaked at 9.5% in February 2026 and was lowest at 7.5% in November 2025.
- Across the 11 months ending August 2026, Ford’s estimated Share of Search among SUV brands worldwide peaked at 9.4% in December 2025 and was lowest at 7.7% in May 2026.
- Across the 11 months ending August 2026, Nissan’s estimated Share of Search among SUV brands worldwide peaked at 7.3% in October 2025 and was lowest at 6.2% in November 2025.
- Across the 11 months ending August 2026, Subaru’s estimated Share of Search among SUV brands worldwide peaked at 6.3% in December 2025 and was lowest at 5.2% in February 2026.
- Across the 11 months ending August 2026, Kia rose from 6th to 5th among SUV brands worldwide.
- Across the 11 months ending August 2026, Ford fell from 5th to 6th among SUV brands worldwide.
- Across the 11 months ending August 2026, Mazda rose from 8th to 7th among SUV brands worldwide.
- Across the 11 months ending August 2026, Nissan fell from 7th to 8th among SUV brands worldwide.

## Compare search popularity between leading brands

- [Toyota vs Volkswagen: compare search popularity](/demand/global-en/compare/toyota-vs-volkswagen): 21.2% against 17.5% Share of Search.
- [Toyota vs Honda: compare search popularity](/demand/global-en/compare/honda-vs-toyota): 21.2% against 14.3% Share of Search.
- [Toyota vs Hyundai: compare search popularity](/demand/global-en/compare/hyundai-vs-toyota): 21.2% against 11.7% Share of Search.
- [Toyota vs Kia: compare search popularity](/demand/global-en/compare/kia-vs-toyota): 21.2% against 9.5% Share of Search.
- [Volkswagen vs Honda: compare search popularity](/demand/global-en/compare/honda-vs-volkswagen): 17.5% against 14.3% Share of Search.
- [Volkswagen vs Hyundai: compare search popularity](/demand/global-en/compare/hyundai-vs-volkswagen): 17.5% against 11.7% Share of Search.
- [Volkswagen vs Kia: compare search popularity](/demand/global-en/compare/kia-vs-volkswagen): 17.5% against 9.5% Share of Search.
- [Honda vs Hyundai: compare search popularity](/demand/global-en/compare/honda-vs-hyundai): 14.3% against 11.7% Share of Search.
- [Honda vs Kia: compare search popularity](/demand/global-en/compare/honda-vs-kia): 14.3% against 9.5% Share of Search.
- [Hyundai vs Kia: compare search popularity](/demand/global-en/compare/hyundai-vs-kia): 11.7% against 9.5% Share of Search.

## How did search popularity change for SUV brands worldwide in August 2026?

- In August 2026, Kia overtook Ford to rank 5th among SUV brands worldwide, at 9.5%.
- Subaru’s estimated Share of Search among SUV brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.2% in August 2026.
- Estimated monthly branded searches for Ford worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.
- Estimated monthly branded searches for Hyundai worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026.
- Estimated monthly branded searches for Nissan worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Toyota | 21.2% | 11.1M | 0.0% | Toyota |
| 2 | Volkswagen | 17.5% | 9.1M | 0.0% | Volkswagen |
| 3 | Honda | 14.3% | 7.5M | 0.0% | Honda |
| 4 | Hyundai | 11.7% | 6.1M | 0.0% | Hyundai |
| 5 | Kia | 9.5% | 5M | +22.2% | Kia |
| 6 | Ford | 7.8% | 4.1M | 0.0% | Ford |
| 7 | Mazda | 6.4% | 3.4M | 0.0% | Mazda |
| 8 | Nissan | 6.4% | 3.4M | 0.0% | Nissan |
| 9 | Subaru | 5.2% | 2.7M | 0.0% | Subaru |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Toyota | 11.1M | 19.8% | 1 |
| Oct 2025 | Volkswagen | 9.1M | 16.3% | 2 |
| Oct 2025 | Honda | 7.5M | 13.4% | 3 |
| Oct 2025 | Hyundai | 7.5M | 13.4% | 4 |
| Oct 2025 | Ford | 5M | 8.9% | 5 |
| Oct 2025 | Kia | 5M | 8.9% | 6 |
| Oct 2025 | Nissan | 4.1M | 7.3% | 7 |
| Oct 2025 | Mazda | 3.4M | 6% | 8 |
| Oct 2025 | Subaru | 3.4M | 6% | 9 |
| Nov 2025 | Toyota | 11.1M | 20.4% | 1 |
| Nov 2025 | Volkswagen | 9.1M | 16.8% | 2 |
| Nov 2025 | Honda | 7.5M | 13.8% | 3 |
| Nov 2025 | Hyundai | 7.5M | 13.8% | 4 |
| Nov 2025 | Ford | 5M | 9.2% | 5 |
| Nov 2025 | Kia | 4.1M | 7.5% | 6 |
| Nov 2025 | Mazda | 3.4M | 6.2% | 7 |
| Nov 2025 | Nissan | 3.4M | 6.2% | 8 |
| Nov 2025 | Subaru | 3.4M | 6.2% | 9 |
| Dec 2025 | Toyota | 11.1M | 21% | 1 |
| Dec 2025 | Volkswagen | 9.1M | 17.3% | 2 |
| Dec 2025 | Honda | 7.5M | 14.1% | 3 |
| Dec 2025 | Hyundai | 6.1M | 11.6% | 4 |
| Dec 2025 | Ford | 5M | 9.4% | 5 |
| Dec 2025 | Kia | 4.1M | 7.7% | 6 |
| Dec 2025 | Mazda | 3.4M | 6.3% | 7 |
| Dec 2025 | Nissan | 3.4M | 6.3% | 8 |
| Dec 2025 | Subaru | 3.4M | 6.3% | 9 |
| Jan 2026 | Toyota | 13.6M | 23% | 1 |
| Jan 2026 | Volkswagen | 9.1M | 15.4% | 2 |
| Jan 2026 | Honda | 7.5M | 12.6% | 3 |
| Jan 2026 | Hyundai | 7.5M | 12.6% | 4 |
| Jan 2026 | Ford | 5M | 8.4% | 5 |
| Jan 2026 | Kia | 5M | 8.4% | 6 |
| Jan 2026 | Mazda | 4.1M | 6.9% | 7 |
| Jan 2026 | Nissan | 4.1M | 6.9% | 8 |
| Jan 2026 | Subaru | 3.4M | 5.7% | 9 |
| Feb 2026 | Toyota | 11.1M | 21.2% | 1 |
| Feb 2026 | Volkswagen | 9.1M | 17.5% | 2 |
| Feb 2026 | Honda | 7.5M | 14.3% | 3 |
| Feb 2026 | Hyundai | 6.1M | 11.7% | 4 |
| Feb 2026 | Kia | 5M | 9.5% | 5 |
| Feb 2026 | Ford | 4.1M | 7.8% | 6 |
| Feb 2026 | Mazda | 3.4M | 6.4% | 7 |
| Feb 2026 | Nissan | 3.4M | 6.4% | 8 |
| Feb 2026 | Subaru | 2.7M | 5.2% | 9 |
| Mar 2026 | Toyota | 11.1M | 19.8% | 1 |
| Mar 2026 | Volkswagen | 9.1M | 16.3% | 2 |
| Mar 2026 | Honda | 7.5M | 13.4% | 3 |
| Mar 2026 | Hyundai | 7.5M | 13.4% | 4 |
| Mar 2026 | Ford | 5M | 8.9% | 5 |
| Mar 2026 | Kia | 5M | 8.9% | 6 |
| Mar 2026 | Nissan | 4.1M | 7.3% | 7 |
| Mar 2026 | Mazda | 3.4M | 6% | 8 |
| Mar 2026 | Subaru | 3.4M | 6% | 9 |
| Apr 2026 | Toyota | 11.1M | 21.2% | 1 |
| Apr 2026 | Volkswagen | 9.1M | 17.5% | 2 |
| Apr 2026 | Honda | 7.5M | 14.3% | 3 |
| Apr 2026 | Hyundai | 6.1M | 11.7% | 4 |
| Apr 2026 | Kia | 5M | 9.5% | 5 |
| Apr 2026 | Ford | 4.1M | 7.8% | 6 |
| Apr 2026 | Mazda | 3.4M | 6.4% | 7 |
| Apr 2026 | Nissan | 3.4M | 6.4% | 8 |
| Apr 2026 | Subaru | 2.7M | 5.2% | 9 |
| May 2026 | Toyota | 11.1M | 21% | 1 |
| May 2026 | Volkswagen | 9.1M | 17.3% | 2 |
| May 2026 | Honda | 7.5M | 14.1% | 3 |
| May 2026 | Hyundai | 6.1M | 11.6% | 4 |
| May 2026 | Kia | 5M | 9.4% | 5 |
| May 2026 | Ford | 4.1M | 7.7% | 6 |
| May 2026 | Mazda | 3.4M | 6.3% | 7 |
| May 2026 | Nissan | 3.4M | 6.3% | 8 |
| May 2026 | Subaru | 3.4M | 6.3% | 9 |
| Jun 2026 | Toyota | 11.1M | 22.3% | 1 |
| Jun 2026 | Honda | 7.5M | 15% | 2 |
| Jun 2026 | Volkswagen | 7.5M | 15% | 3 |
| Jun 2026 | Hyundai | 6.1M | 12.3% | 4 |
| Jun 2026 | Ford | 4.1M | 8.2% | 5 |
| Jun 2026 | Kia | 4.1M | 8.2% | 6 |
| Jun 2026 | Mazda | 3.4M | 6.7% | 7 |
| Jun 2026 | Nissan | 3.4M | 6.7% | 8 |
| Jun 2026 | Subaru | 2.7M | 5.5% | 9 |
| Jul 2026 | Toyota | 11.1M | 21.6% | 1 |
| Jul 2026 | Volkswagen | 9.1M | 17.8% | 2 |
| Jul 2026 | Honda | 7.5M | 14.5% | 3 |
| Jul 2026 | Hyundai | 6.1M | 11.9% | 4 |
| Jul 2026 | Ford | 4.1M | 7.9% | 5 |
| Jul 2026 | Kia | 4.1M | 7.9% | 6 |
| Jul 2026 | Mazda | 3.4M | 6.5% | 7 |
| Jul 2026 | Nissan | 3.4M | 6.5% | 8 |
| Jul 2026 | Subaru | 2.7M | 5.3% | 9 |
| Aug 2026 | Toyota | 11.1M | 21.2% | 1 |
| Aug 2026 | Volkswagen | 9.1M | 17.5% | 2 |
| Aug 2026 | Honda | 7.5M | 14.3% | 3 |
| Aug 2026 | Hyundai | 6.1M | 11.7% | 4 |
| Aug 2026 | Kia | 5M | 9.5% | 5 |
| Aug 2026 | Ford | 4.1M | 7.8% | 6 |
| Aug 2026 | Mazda | 3.4M | 6.4% | 7 |
| Aug 2026 | Nissan | 3.4M | 6.4% | 8 |
| Aug 2026 | Subaru | 2.7M | 5.2% | 9 |
| Sep 2026 | Ford | — | — | — |
| Sep 2026 | Honda | — | — | — |
| Sep 2026 | Hyundai | — | — | — |
| Sep 2026 | Kia | — | — | — |
| Sep 2026 | Mazda | — | — | — |
| Sep 2026 | Nissan | — | — | — |
| Sep 2026 | Subaru | — | — | — |
| Sep 2026 | Toyota | — | — | — |
| Sep 2026 | Volkswagen | — | — | — |

## What is being compared

- **Ford**: Measured on the search term “ford”.
- **Honda**: Measured on the search term “honda”.
- **Hyundai**: Measured on the search term “hyundai”.
- **Kia**: Measured on the search term “kia”.
- **Mazda**: Measured on the search term “mazda”.
- **Nissan**: Measured on the search term “nissan”.
- **Subaru**: Measured on the search term “subaru”.
- **Toyota**: Measured on the search term “toyota”.
- **Volkswagen**: Measured on the search term “volkswagen”.

- [Ford](/demand/global-en/brands/ford)
- [Honda](/demand/global-en/brands/honda)
- [Hyundai](/demand/global-en/brands/hyundai)
- [Kia](/demand/global-en/brands/kia)
- [Mazda](/demand/global-en/brands/mazda)
- [Nissan](/demand/global-en/brands/nissan)
- [Subaru](/demand/global-en/brands/subaru)
- [Toyota](/demand/global-en/brands/toyota)
- [Volkswagen](/demand/global-en/brands/volkswagen)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among SUV brands worldwide?

In August 2026, Toyota was the most searched among SUV brands worldwide, with an estimated 11.1M branded searches and 21.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "SUV brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/suv-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/suv-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.