---
title: "Sustainable sneaker brands: Which brands are most popular in search?"
description: "Compare brands that offers sneakers with an emphasis on lower-impact materials and manufacturing. Share of Search among Allbirds, Rothy's, VEJA, SAOLA and Nothing New, the sustainable sneaker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sustainable-sneaker-brands"
publisher: "Brandwave"
---

# Sustainable sneaker brands: Which brands are most popular in search?

Compare brands that offers sneakers with an emphasis on lower-impact materials and manufacturing. Share of Search among Allbirds, Rothy's, VEJA, SAOLA and Nothing New, the sustainable sneaker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sustainable sneaker brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Allbirds, 36%

## Which brand is most popular in search among sustainable sneaker brands worldwide?

- In August 2026, Allbirds was the most searched among sustainable sneaker brands worldwide, with an estimated 314K branded searches and 36% estimated Share of Search within this set.
- Rothy's is in 2nd place, 3.8 percentage points behind at 32.2% Share of Search.
- Across the 11 months ending August 2026, Allbirds’ estimated Share of Search among sustainable sneaker brands worldwide decreased from 45.3% to 36%.
- Across the 11 months ending August 2026, Rothy's’ estimated Share of Search among sustainable sneaker brands worldwide increased from 28.9% to 32.2%.
- Across the 11 months ending August 2026, VEJA’s estimated Share of Search among sustainable sneaker brands worldwide increased from 25.3% to 31%.
- Across the 11 months ending August 2026, Allbirds’ estimated Share of Search among sustainable sneaker brands worldwide peaked at 76.9% in April 2026 and was lowest at 36% in August 2026.
- Across the 11 months ending August 2026, Rothy's’ estimated Share of Search among sustainable sneaker brands worldwide peaked at 32.9% in May 2026 and was lowest at 13.5% in April 2026.
- Across the 11 months ending August 2026, VEJA’s estimated Share of Search among sustainable sneaker brands worldwide peaked at 31.7% in July 2026 and was lowest at 9.3% in April 2026.
- Across the 11 months ending August 2026, SAOLA rose from 5th to 4th among sustainable sneaker brands worldwide.
- Across the 11 months ending August 2026, Nothing New fell from 4th to 5th among sustainable sneaker brands worldwide.

## Compare search popularity between leading brands

- [Allbirds vs Rothy's: compare search popularity](/demand/global-en/compare/allbirds-vs-rothy-s): 36% against 32.2% Share of Search.
- [Allbirds vs VEJA: compare search popularity](/demand/global-en/compare/allbirds-vs-veja): 36% against 31% Share of Search.
- [Rothy's vs VEJA: compare search popularity](/demand/global-en/compare/rothy-s-vs-veja): 32.2% against 31% Share of Search.

## How did search popularity change for sustainable sneaker brands worldwide in August 2026?

- In August 2026, Rothy's overtook VEJA to rank 2nd among sustainable sneaker brands worldwide, at 32.2%.
- In August 2026, Allbirds lost estimated Share of Search among sustainable sneaker brands worldwide, from 41% to 36%.
- In August 2026, VEJA lost estimated Share of Search among sustainable sneaker brands worldwide, from 31.7% to 31%.
- Estimated monthly branded searches for SAOLA worldwide rose 46.7% over 11 measured months, from 2.6K to 3.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Allbirds | 36% | 314K | -10.3% | Allbirds |
| 2 | Rothy's | 32.2% | 281K | +23.3% | Rothy's |
| 3 | VEJA | 31% | 270K | -0.0% | VEJA |
| 4 | SAOLA | 0.43% | 3.8K | +22.8% | SAOLA |
| 5 | Nothing New | 0.36% | 3.1K | +18.5% | Nothing New |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Allbirds | 483K | 45.3% | 1 |
| Oct 2025 | Rothy's | 308K | 28.9% | 2 |
| Oct 2025 | VEJA | 270K | 25.3% | 3 |
| Oct 2025 | Nothing New | 3.3K | 0.31% | 4 |
| Oct 2025 | SAOLA | 2.6K | 0.24% | 5 |
| Nov 2025 | Allbirds | 591K | 48% | 1 |
| Nov 2025 | Rothy's | 363K | 29.5% | 2 |
| Nov 2025 | VEJA | 270K | 22% | 3 |
| Nov 2025 | Nothing New | 3.8K | 0.31% | 4 |
| Nov 2025 | SAOLA | 2.5K | 0.2% | 5 |
| Dec 2025 | Allbirds | 483K | 43.5% | 1 |
| Dec 2025 | Rothy's | 352K | 31.7% | 2 |
| Dec 2025 | VEJA | 270K | 24.3% | 3 |
| Dec 2025 | Nothing New | 3.3K | 0.3% | 4 |
| Dec 2025 | SAOLA | 1.7K | 0.15% | 5 |
| Jan 2026 | Allbirds | 450K | 51.5% | 1 |
| Jan 2026 | VEJA | 220K | 25.2% | 2 |
| Jan 2026 | Rothy's | 199K | 22.8% | 3 |
| Jan 2026 | Nothing New | 3.1K | 0.36% | 4 |
| Jan 2026 | SAOLA | 1.7K | 0.19% | 5 |
| Feb 2026 | Allbirds | 395K | 48.2% | 1 |
| Feb 2026 | VEJA | 220K | 26.9% | 2 |
| Feb 2026 | Rothy's | 199K | 24.3% | 3 |
| Feb 2026 | Nothing New | 3.7K | 0.45% | 4 |
| Feb 2026 | SAOLA | 1.7K | 0.21% | 5 |
| Mar 2026 | Allbirds | 591K | 50.2% | 1 |
| Mar 2026 | Rothy's | 309K | 26.2% | 2 |
| Mar 2026 | VEJA | 270K | 23% | 3 |
| Mar 2026 | Nothing New | 3.9K | 0.34% | 4 |
| Mar 2026 | SAOLA | 2.7K | 0.23% | 5 |
| Apr 2026 | Allbirds | 2.2M | 76.9% | 1 |
| Apr 2026 | Rothy's | 394K | 13.5% | 2 |
| Apr 2026 | VEJA | 270K | 9.3% | 3 |
| Apr 2026 | Nothing New | 3.8K | 0.13% | 4 |
| Apr 2026 | SAOLA | 3.8K | 0.13% | 5 |
| May 2026 | Allbirds | 524K | 43.8% | 1 |
| May 2026 | Rothy's | 394K | 32.9% | 2 |
| May 2026 | VEJA | 270K | 22.6% | 3 |
| May 2026 | SAOLA | 3.9K | 0.33% | 4 |
| May 2026 | Nothing New | 3.8K | 0.32% | 5 |
| Jun 2026 | Allbirds | 483K | 49.6% | 1 |
| Jun 2026 | Rothy's | 263K | 27% | 2 |
| Jun 2026 | VEJA | 220K | 22.6% | 3 |
| Jun 2026 | SAOLA | 3.8K | 0.39% | 4 |
| Jun 2026 | Nothing New | 3.1K | 0.32% | 5 |
| Jul 2026 | Allbirds | 350K | 41% | 1 |
| Jul 2026 | VEJA | 270K | 31.7% | 2 |
| Jul 2026 | Rothy's | 228K | 26.7% | 3 |
| Jul 2026 | SAOLA | 3.1K | 0.36% | 4 |
| Jul 2026 | Nothing New | 2.6K | 0.31% | 5 |
| Aug 2026 | Allbirds | 314K | 36% | 1 |
| Aug 2026 | Rothy's | 281K | 32.2% | 2 |
| Aug 2026 | VEJA | 270K | 31% | 3 |
| Aug 2026 | SAOLA | 3.8K | 0.43% | 4 |
| Aug 2026 | Nothing New | 3.1K | 0.36% | 5 |
| Sep 2026 | Allbirds | — | — | — |
| Sep 2026 | Nothing New | — | — | — |
| Sep 2026 | Rothy's | — | — | — |
| Sep 2026 | SAOLA | — | — | — |
| Sep 2026 | VEJA | — | — | — |

## What is being compared

- **Allbirds**: Measured on the search terms “allbirds”, “allbirds com”, “allbirds footwear”, “allbirds shoes”, “allbirds sneakers” and “sneakers allbirds”, summed into one figure.
- **Nothing New**: Measured on the search terms “nothing new footwear”, “nothing new shoes”, “nothing new sneakers” and “nothingnew com”, summed into one figure.
- **Rothy's**: Measured on the search terms “rothy s”, “rothy's footwear”, “rothy's sneakers” and “rothys com”, summed into one figure.
- **SAOLA**: Measured on the search terms “saola footwear”, “saola shoes”, “saola sneakers” and “saolashoes.com”, summed into one figure.
- **VEJA**: Measured on the search terms “veja footwear”, “veja shoes” and “veja-store com”, summed into one figure.

- [Allbirds](/demand/global-en/brands/allbirds)
- [Nothing New](/demand/global-en/brands/nothing-new)
- [Rothy's](/demand/global-en/brands/rothy-s)
- [SAOLA](/demand/global-en/brands/saola)
- [VEJA](/demand/global-en/brands/veja)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sustainable sneaker brands worldwide?

In August 2026, Allbirds was the most searched among sustainable sneaker brands worldwide, with an estimated 314K branded searches and 36% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sustainable sneaker brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/sustainable-sneaker-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sustainable-sneaker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.