---
title: "Sustainable clothing brands: Which are searched most?"
description: "Compare the clothing brands people choose for organic, recycled or fairly made clothes. Share of Search among Patagonia, Quince, Everlane, Armedangels, EILEEN FISHER, Pact, Kotn, Reformation, Organic Basics, Outerknown, Christy Dawn, Girlfriend Collective and tentree, the sustainable clothing brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sustainable-clothing-brands"
publisher: "Brandwave"
---

# Sustainable clothing brands: Which are searched most?

Compare the clothing brands people choose for organic, recycled or fairly made clothes. Share of Search among Patagonia, Quince, Everlane, Armedangels, EILEEN FISHER, Pact, Kotn, Reformation, Organic Basics, Outerknown, Christy Dawn, Girlfriend Collective and tentree, the sustainable clothing brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sustainable clothing brands
- **Market**: Global
- **Brands compared**: 13
- **Month measured**: Sep 2026
- **Highest Share of Search**: Patagonia, 64%

## Which brand is most popular in search among sustainable clothing brands worldwide?

- In September 2026, Patagonia was the most searched among sustainable clothing brands worldwide, with an estimated 2.7M branded searches, 64% of all searches for the 13 we track.
- Quince is in 2nd place, 55.4 percentage points behind at 8.6%.
- Across the 12 months ending September 2026, Patagonia’s share of searches among sustainable clothing brands worldwide decreased from 72.5% to 64%.
- Across the 12 months ending September 2026, Quince’s share of searches among sustainable clothing brands worldwide increased from 4.4% to 8.6%.
- Across the 12 months ending September 2026, Everlane’s share of searches among sustainable clothing brands worldwide decreased from 8% to 5.7%.
- Across the 12 months ending September 2026, Armedangels’ share of searches among sustainable clothing brands worldwide increased from 2.9% to 3.9%.
- Across the 12 months ending September 2026, EILEEN FISHER’s share of searches among sustainable clothing brands worldwide increased from 2.4% to 3.9%.
- Across the 12 months ending September 2026, Pact’s share of searches among sustainable clothing brands worldwide increased from 2.1% to 3.3%.
- Across the 12 months ending September 2026, Kotn’s share of searches among sustainable clothing brands worldwide increased from 2% to 3.2%.
- Across the 12 months ending September 2026, Reformation’s share of searches among sustainable clothing brands worldwide increased from 2.1% to 3.1%.
- Across the 12 months ending September 2026, Organic Basics’ share of searches among sustainable clothing brands worldwide increased from 1.3% to 2.1%.
- Across the 12 months ending September 2026, Patagonia’s share of searches among sustainable clothing brands worldwide peaked at 73.2% in January 2026 and was lowest at 56.9% in May 2026.
- Across the 12 months ending September 2026, Everlane’s share of searches among sustainable clothing brands worldwide peaked at 11.4% in May 2026 and was lowest at 4.7% in August 2026.
- Across the 12 months ending September 2026, Armedangels’ share of searches among sustainable clothing brands worldwide peaked at 3.9% in September 2026 and was lowest at 2.4% in December 2025.
- Across the 12 months ending September 2026, EILEEN FISHER’s share of searches among sustainable clothing brands worldwide peaked at 4.2% in May 2026 and was lowest at 2.4% in December 2025.
- Across the 12 months ending September 2026, Pact’s share of searches among sustainable clothing brands worldwide peaked at 5.7% in April 2026 and was lowest at 1.7% in January 2026.
- Across the 12 months ending September 2026, Kotn’s share of searches among sustainable clothing brands worldwide peaked at 3.2% in July 2026 and was lowest at 1.6% in February 2026.
- Across the 12 months ending September 2026, Reformation’s share of searches among sustainable clothing brands worldwide peaked at 4.7% in May 2026 and was lowest at 2% in November 2025.
- Across the 12 months ending September 2026, Quince rose from 3rd to 2nd among sustainable clothing brands worldwide.
- Across the 12 months ending September 2026, Everlane fell from 2nd to 3rd among sustainable clothing brands worldwide.
- Across the 12 months ending September 2026, Pact rose from 7th to 6th among sustainable clothing brands worldwide.
- Across the 12 months ending September 2026, Kotn rose from 8th to 7th among sustainable clothing brands worldwide.
- Across the 12 months ending September 2026, Reformation fell from 6th to 8th among sustainable clothing brands worldwide.
- Across the 12 months ending September 2026, Outerknown rose from 11th to 10th among sustainable clothing brands worldwide.
- Across the 12 months ending September 2026, Christy Dawn rose from 12th to 11th among sustainable clothing brands worldwide.
- Across the 12 months ending September 2026, Girlfriend Collective fell from 10th to 12th among sustainable clothing brands worldwide.
- Across the 12 months ending September 2026, tentree held steady: its share of searches among sustainable clothing brands worldwide moved less than 0.5 percentage points.

## Top sustainable clothing brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Pact appeared every time. Pact was recommended most often, coming first in one out of four answers. Patagonia was second, and Quince was third. Armedangels, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Pact | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Patagonia | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Quince | 3rd | 1 of 3 | 1 of 1 | 2 of 4 |
| Kotn | 4th | 3 of 3 | 0 of 1 | 3 of 4 |
| EILEEN FISHER | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Reformation | 6th | 2 of 3 | 1 of 1 | 3 of 4 |
| Outerknown | 7th | 1 of 3 | 1 of 1 | 2 of 4 |
| Girlfriend Collective | 8th | 1 of 3 | 0 of 1 | 1 of 4 |
| Everlane | 9th | 1 of 3 | 0 of 1 | 1 of 4 |
| tentree | 10th | 1 of 3 | 0 of 1 | 1 of 4 |
| Armedangels | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Organic Basics | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Christy Dawn | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about sustainable clothing brands

- Asked ChatGPT "Which sustainable clothing brands should I buy from?": 1. Patagonia, 2. Pact, 3. EILEEN FISHER, 4. Kotn, 5. Reformation, 6. tentree
- Asked ChatGPT "What are the best sustainable clothing brands?": 1. Patagonia, 2. Pact, 3. Kotn, 4. EILEEN FISHER, 5. Reformation, 6. Girlfriend Collective, 7. Outerknown
- Asked ChatGPT "Where can I buy affordable sustainable clothing?": 1. Quince, 2. Pact, 3. Kotn, 4. Everlane
- Searched Google, AI Overview "sustainable clothing brands": 1. Pact, 2. Quince, 3. Patagonia, 4. Outerknown, 5. Reformation

Not named in any answer: Armedangels, Organic Basics and Christy Dawn.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## Compare search popularity between leading brands

- [Patagonia vs Quince: compare search popularity](/demand/global-en/compare/patagonia-vs-quince): 64% against 8.6% Share of Search.
- [Patagonia vs Everlane: compare search popularity](/demand/global-en/compare/everlane-vs-patagonia): 64% against 5.7% Share of Search.
- [Patagonia vs Armedangels: compare search popularity](/demand/global-en/compare/armedangels-vs-patagonia): 64% against 3.9% Share of Search.
- [Patagonia vs EILEEN FISHER: compare search popularity](/demand/global-en/compare/eileen-fisher-vs-patagonia): 64% against 3.9% Share of Search.
- [Quince vs Everlane: compare search popularity](/demand/global-en/compare/everlane-vs-quince): 8.6% against 5.7% Share of Search.
- [Quince vs Armedangels: compare search popularity](/demand/global-en/compare/armedangels-vs-quince): 8.6% against 3.9% Share of Search.
- [Quince vs EILEEN FISHER: compare search popularity](/demand/global-en/compare/eileen-fisher-vs-quince): 8.6% against 3.9% Share of Search.
- [Everlane vs Armedangels: compare search popularity](/demand/global-en/compare/armedangels-vs-everlane): 5.7% against 3.9% Share of Search.
- [Everlane vs EILEEN FISHER: compare search popularity](/demand/global-en/compare/eileen-fisher-vs-everlane): 5.7% against 3.9% Share of Search.
- [Armedangels vs EILEEN FISHER: compare search popularity](/demand/global-en/compare/armedangels-vs-eileen-fisher): 3.9% Share of Search each.

## How did search popularity change for sustainable clothing brands worldwide in September 2026?

- In September 2026, Armedangels overtook Reformation and 3 others to rank 4th among sustainable clothing brands worldwide, with 3.9% of the searches.
- In September 2026, Everlane gained share of searches among sustainable clothing brands worldwide, from 4.7% to 5.7%.
- In September 2026, Reformation lost share of searches among sustainable clothing brands worldwide, from 4.5% to 3.1%.
- In September 2026, Pact lost share of searches among sustainable clothing brands worldwide, from 3.9% to 3.3%.
- Quince’s share of searches among sustainable clothing brands worldwide has gained ground for 3 months in a row, from 7.1% to 8.6% in September 2026.
- Estimated monthly branded searches for Kotn worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.
- Estimated monthly branded searches for Organic Basics worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
- Estimated monthly branded searches for EILEEN FISHER worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Patagonia | 64% | 2.7M | 0.0% | Patagonia |
| 2 | Quince | 8.6% | 368K | 0.0% | Quince |
| 3 | Everlane | 5.7% | 246K | +22.4% | Everlane |
| 4 | Armedangels | 3.9% | 165K | +50.0% | Armedangels |
| 5 | EILEEN FISHER | 3.9% | 165K | 0.0% | EILEEN FISHER |
| 6 | Pact | 3.3% | 139K | -17.7% | Pact |
| 7 | Kotn | 3.2% | 135K | 0.0% | Kotn |
| 8 | Reformation | 3.1% | 132K | -31.2% | Reformation |
| 9 | Organic Basics | 2.1% | 90.5K | 0.0% | Organic Basics |
| 10 | Outerknown | 0.77% | 33.1K | -18.3% | Outerknown |
| 11 | Christy Dawn | 0.52% | 22.2K | -32.9% | Christy Dawn |
| 12 | Girlfriend Collective | 0.52% | 22.2K | -32.9% | Girlfriend Collective |
| 13 | tentree | 0.52% | 22.2K | 0.0% | tentree |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Patagonia | 4.1M | 72.5% | 1 |
| Oct 2025 | Everlane | 450K | 8% | 2 |
| Oct 2025 | Quince | 246K | 4.4% | 3 |
| Oct 2025 | Armedangels | 165K | 2.9% | 4 |
| Oct 2025 | EILEEN FISHER | 135K | 2.4% | 5 |
| Oct 2025 | Reformation | 118K | 2.1% | 6 |
| Oct 2025 | Pact | 117K | 2.1% | 7 |
| Oct 2025 | Kotn | 110K | 2% | 8 |
| Oct 2025 | Organic Basics | 74K | 1.3% | 9 |
| Oct 2025 | Girlfriend Collective | 40.5K | 0.72% | 10 |
| Oct 2025 | Outerknown | 40.5K | 0.72% | 11 |
| Oct 2025 | Christy Dawn | 27.1K | 0.48% | 12 |
| Oct 2025 | tentree | 27.1K | 0.48% | 13 |
| Nov 2025 | Patagonia | 5M | 72.7% | 1 |
| Nov 2025 | Everlane | 550K | 8% | 2 |
| Nov 2025 | Quince | 301K | 4.4% | 3 |
| Nov 2025 | Pact | 177K | 2.6% | 4 |
| Nov 2025 | Armedangels | 165K | 2.4% | 5 |
| Nov 2025 | EILEEN FISHER | 165K | 2.4% | 6 |
| Nov 2025 | Reformation | 137K | 2% | 7 |
| Nov 2025 | Kotn | 110K | 1.6% | 8 |
| Nov 2025 | Organic Basics | 110K | 1.6% | 9 |
| Nov 2025 | Girlfriend Collective | 49.5K | 0.72% | 10 |
| Nov 2025 | Outerknown | 49.5K | 0.72% | 11 |
| Nov 2025 | tentree | 40.5K | 0.59% | 12 |
| Nov 2025 | Christy Dawn | 27.1K | 0.39% | 13 |
| Dec 2025 | Patagonia | 4.1M | 72% | 1 |
| Dec 2025 | Everlane | 368K | 6.5% | 2 |
| Dec 2025 | Quince | 368K | 6.5% | 3 |
| Dec 2025 | Armedangels | 135K | 2.4% | 4 |
| Dec 2025 | EILEEN FISHER | 135K | 2.4% | 5 |
| Dec 2025 | Kotn | 135K | 2.4% | 6 |
| Dec 2025 | Pact | 118K | 2.1% | 7 |
| Dec 2025 | Reformation | 118K | 2.1% | 8 |
| Dec 2025 | Organic Basics | 74K | 1.3% | 9 |
| Dec 2025 | Girlfriend Collective | 40.5K | 0.71% | 10 |
| Dec 2025 | Outerknown | 40.5K | 0.71% | 11 |
| Dec 2025 | tentree | 33.1K | 0.58% | 12 |
| Dec 2025 | Christy Dawn | 22.2K | 0.39% | 13 |
| Jan 2026 | Patagonia | 4.1M | 73.2% | 1 |
| Jan 2026 | Everlane | 368K | 6.6% | 2 |
| Jan 2026 | Quince | 301K | 5.4% | 3 |
| Jan 2026 | EILEEN FISHER | 165K | 3% | 4 |
| Jan 2026 | Reformation | 137K | 2.5% | 5 |
| Jan 2026 | Armedangels | 135K | 2.4% | 6 |
| Jan 2026 | Pact | 95.9K | 1.7% | 7 |
| Jan 2026 | Kotn | 90.5K | 1.6% | 8 |
| Jan 2026 | Organic Basics | 90.5K | 1.6% | 9 |
| Jan 2026 | Girlfriend Collective | 40.5K | 0.72% | 10 |
| Jan 2026 | Outerknown | 33.1K | 0.59% | 11 |
| Jan 2026 | Christy Dawn | 22.2K | 0.4% | 12 |
| Jan 2026 | tentree | 22.2K | 0.4% | 13 |
| Feb 2026 | Patagonia | 3.4M | 71.5% | 1 |
| Feb 2026 | Everlane | 301K | 6.4% | 2 |
| Feb 2026 | Quince | 246K | 5.3% | 3 |
| Feb 2026 | Reformation | 137K | 2.9% | 4 |
| Feb 2026 | Armedangels | 135K | 2.9% | 5 |
| Feb 2026 | EILEEN FISHER | 135K | 2.9% | 6 |
| Feb 2026 | Pact | 117K | 2.5% | 7 |
| Feb 2026 | Kotn | 74K | 1.6% | 8 |
| Feb 2026 | Organic Basics | 74K | 1.6% | 9 |
| Feb 2026 | Girlfriend Collective | 40.5K | 0.86% | 10 |
| Feb 2026 | Outerknown | 33.1K | 0.71% | 11 |
| Feb 2026 | Christy Dawn | 22.2K | 0.47% | 12 |
| Feb 2026 | tentree | 18.1K | 0.39% | 13 |
| Mar 2026 | Patagonia | 3.4M | 66.4% | 1 |
| Mar 2026 | Everlane | 368K | 7.3% | 2 |
| Mar 2026 | Quince | 301K | 6% | 3 |
| Mar 2026 | Reformation | 192K | 3.8% | 4 |
| Mar 2026 | Pact | 172K | 3.4% | 5 |
| Mar 2026 | Armedangels | 165K | 3.3% | 6 |
| Mar 2026 | EILEEN FISHER | 165K | 3.3% | 7 |
| Mar 2026 | Kotn | 110K | 2.2% | 8 |
| Mar 2026 | Organic Basics | 90.5K | 1.8% | 9 |
| Mar 2026 | Girlfriend Collective | 40.5K | 0.8% | 10 |
| Mar 2026 | Christy Dawn | 33.1K | 0.66% | 11 |
| Mar 2026 | Outerknown | 33.1K | 0.66% | 12 |
| Mar 2026 | tentree | 22.2K | 0.44% | 13 |
| Apr 2026 | Patagonia | 2.7M | 61.6% | 1 |
| Apr 2026 | Everlane | 301K | 6.8% | 2 |
| Apr 2026 | Quince | 301K | 6.8% | 3 |
| Apr 2026 | Pact | 254K | 5.7% | 4 |
| Apr 2026 | Reformation | 192K | 4.3% | 5 |
| Apr 2026 | Armedangels | 165K | 3.7% | 6 |
| Apr 2026 | EILEEN FISHER | 165K | 3.7% | 7 |
| Apr 2026 | Kotn | 110K | 2.5% | 8 |
| Apr 2026 | Organic Basics | 90.5K | 2% | 9 |
| Apr 2026 | Girlfriend Collective | 40.5K | 0.91% | 10 |
| Apr 2026 | Christy Dawn | 33.1K | 0.74% | 11 |
| Apr 2026 | Outerknown | 33.1K | 0.74% | 12 |
| Apr 2026 | tentree | 22.2K | 0.5% | 13 |
| May 2026 | Patagonia | 2.7M | 56.9% | 1 |
| May 2026 | Everlane | 550K | 11.4% | 2 |
| May 2026 | Quince | 368K | 7.6% | 3 |
| May 2026 | Reformation | 228K | 4.7% | 4 |
| May 2026 | Pact | 208K | 4.3% | 5 |
| May 2026 | EILEEN FISHER | 201K | 4.2% | 6 |
| May 2026 | Armedangels | 165K | 3.4% | 7 |
| May 2026 | Kotn | 135K | 2.8% | 8 |
| May 2026 | Organic Basics | 90.5K | 1.9% | 9 |
| May 2026 | Christy Dawn | 33.1K | 0.69% | 10 |
| May 2026 | Girlfriend Collective | 33.1K | 0.69% | 11 |
| May 2026 | Outerknown | 33.1K | 0.69% | 12 |
| May 2026 | tentree | 27.1K | 0.56% | 13 |
| Jun 2026 | Patagonia | 2.7M | 64.4% | 1 |
| Jun 2026 | Quince | 301K | 7.1% | 2 |
| Jun 2026 | Everlane | 246K | 5.8% | 3 |
| Jun 2026 | Reformation | 187K | 4.4% | 4 |
| Jun 2026 | Pact | 170K | 4% | 5 |
| Jun 2026 | EILEEN FISHER | 165K | 3.9% | 6 |
| Jun 2026 | Armedangels | 135K | 3.2% | 7 |
| Jun 2026 | Kotn | 110K | 2.6% | 8 |
| Jun 2026 | Organic Basics | 90.5K | 2.1% | 9 |
| Jun 2026 | Girlfriend Collective | 33.1K | 0.78% | 10 |
| Jun 2026 | Outerknown | 33.1K | 0.78% | 11 |
| Jun 2026 | Christy Dawn | 27.1K | 0.64% | 12 |
| Jun 2026 | tentree | 18.1K | 0.43% | 13 |
| Jul 2026 | Patagonia | 2.7M | 65.1% | 1 |
| Jul 2026 | Quince | 301K | 7.1% | 2 |
| Jul 2026 | Everlane | 201K | 4.8% | 3 |
| Jul 2026 | Reformation | 187K | 4.4% | 4 |
| Jul 2026 | Pact | 169K | 4% | 5 |
| Jul 2026 | EILEEN FISHER | 165K | 3.9% | 6 |
| Jul 2026 | Kotn | 135K | 3.2% | 7 |
| Jul 2026 | Armedangels | 110K | 2.6% | 8 |
| Jul 2026 | Organic Basics | 90.5K | 2.1% | 9 |
| Jul 2026 | Girlfriend Collective | 33.1K | 0.79% | 10 |
| Jul 2026 | Outerknown | 33.1K | 0.79% | 11 |
| Jul 2026 | Christy Dawn | 27.1K | 0.64% | 12 |
| Jul 2026 | tentree | 18.1K | 0.43% | 13 |
| Aug 2026 | Patagonia | 2.7M | 63.7% | 1 |
| Aug 2026 | Quince | 368K | 8.6% | 2 |
| Aug 2026 | Everlane | 201K | 4.7% | 3 |
| Aug 2026 | Reformation | 192K | 4.5% | 4 |
| Aug 2026 | Pact | 169K | 3.9% | 5 |
| Aug 2026 | EILEEN FISHER | 165K | 3.8% | 6 |
| Aug 2026 | Kotn | 135K | 3.1% | 7 |
| Aug 2026 | Armedangels | 110K | 2.6% | 8 |
| Aug 2026 | Organic Basics | 90.5K | 2.1% | 9 |
| Aug 2026 | Outerknown | 40.5K | 0.94% | 10 |
| Aug 2026 | Christy Dawn | 33.1K | 0.77% | 11 |
| Aug 2026 | Girlfriend Collective | 33.1K | 0.77% | 12 |
| Aug 2026 | tentree | 22.2K | 0.52% | 13 |
| Sep 2026 | Patagonia | 2.7M | 64% | 1 |
| Sep 2026 | Quince | 368K | 8.6% | 2 |
| Sep 2026 | Everlane | 246K | 5.7% | 3 |
| Sep 2026 | Armedangels | 165K | 3.9% | 4 |
| Sep 2026 | EILEEN FISHER | 165K | 3.9% | 5 |
| Sep 2026 | Pact | 139K | 3.3% | 6 |
| Sep 2026 | Kotn | 135K | 3.2% | 7 |
| Sep 2026 | Reformation | 132K | 3.1% | 8 |
| Sep 2026 | Organic Basics | 90.5K | 2.1% | 9 |
| Sep 2026 | Outerknown | 33.1K | 0.77% | 10 |
| Sep 2026 | Christy Dawn | 22.2K | 0.52% | 11 |
| Sep 2026 | Girlfriend Collective | 22.2K | 0.52% | 12 |
| Sep 2026 | tentree | 22.2K | 0.52% | 13 |

## What is being compared

- **Armedangels**: Measured on the search term “armedangels”.
- **Christy Dawn**: Measured on the search term “christy dawn”.
- **EILEEN FISHER**: Measured on the search term “eileen fisher”.
- **Everlane**: Measured on the search term “everlane”.
- **Girlfriend Collective**: Measured on the search term “girlfriend collective”.
- **Kotn**: Measured on the search term “kotn”.
- **Organic Basics**: Measured on the search term “organic basics”.
- **Outerknown**: Measured on the search term “outerknown”.
- **Pact**: Measured on the search terms “pact clothing” and “pact organic”, summed into one figure.
- **Patagonia**: Measured on the search term “patagonia”.
- **Quince**: Measured on the search term “quince clothing”.
- **Reformation**: Measured on the search terms “reformation clothing” and “reformation dress”, summed into one figure.
- **tentree**: Measured on the search term “tentree”.

- [Armedangels](/demand/global-en/brands/armedangels)
- [Christy Dawn](/demand/global-en/brands/christy-dawn)
- [EILEEN FISHER](/demand/global-en/brands/eileen-fisher)
- [Everlane](/demand/global-en/brands/everlane)
- [Girlfriend Collective](/demand/global-en/brands/girlfriend-collective)
- [Kotn](/demand/global-en/brands/kotn)
- [Organic Basics](/demand/global-en/brands/organic-basics)
- [Outerknown](/demand/global-en/brands/outerknown)
- [Pact](/demand/global-en/brands/pact)
- [Patagonia](/demand/global-en/brands/patagonia)
- [Quince](/demand/global-en/brands/quince)
- [Reformation](/demand/global-en/brands/reformation)
- [tentree](/demand/global-en/brands/tentree)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sustainable clothing brands worldwide?

In September 2026, Patagonia was the most searched among sustainable clothing brands worldwide, with an estimated 2.7M branded searches, 64% of all searches for the 13 we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sustainable clothing brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/sustainable-clothing-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sustainable-clothing-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.