---
title: "Surveying software: Which are searched most?"
description: "Compare the software surveyors capture data with. Share of Search among Esri ArcGIS, Trimble, Carlson, Topcon and Leica Geosystems, the surveying software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/surveying-software"
publisher: "Brandwave"
---

# Surveying software: Which are searched most?

Compare the software surveyors capture data with. Share of Search among Esri ArcGIS, Trimble, Carlson, Topcon and Leica Geosystems, the surveying software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Surveying software
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Esri ArcGIS, 49.7%

## Which brand is most popular in search among surveying software worldwide?

- In August 2026, Esri ArcGIS was the most searched among surveying software worldwide, with an estimated 213K branded searches and 49.7% estimated Share of Search within this set.
- Trimble is in 2nd place, 18.2 percentage points behind at 31.5% Share of Search.
- Across the 11 months ending August 2026, Esri ArcGIS’s estimated Share of Search among surveying software worldwide decreased from 50.9% to 49.7%.
- Across the 11 months ending August 2026, Trimble’s estimated Share of Search among surveying software worldwide decreased from 32.4% to 31.5%.
- Across the 11 months ending August 2026, Carlson’s estimated Share of Search among surveying software worldwide increased from 6.5% to 7.7%.
- Across the 11 months ending August 2026, Topcon’s estimated Share of Search among surveying software worldwide increased from 6.5% to 7.7%.
- Across the 11 months ending August 2026, Esri ArcGIS’s estimated Share of Search among surveying software worldwide peaked at 54.2% in April 2026 and was lowest at 45.4% in June 2026.
- Across the 11 months ending August 2026, Trimble’s estimated Share of Search among surveying software worldwide peaked at 35.1% in June 2026 and was lowest at 28.2% in December 2025.
- Across the 11 months ending August 2026, Carlson’s estimated Share of Search among surveying software worldwide peaked at 8.4% in December 2025 and was lowest at 6.4% in January 2026.
- Across the 11 months ending August 2026, Topcon’s estimated Share of Search among surveying software worldwide peaked at 8.6% in June 2026 and was lowest at 6.5% in March 2026.
- Across the 11 months ending August 2026, Leica Geosystems held steady: its estimated Share of Search among surveying software worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Esri ArcGIS vs Trimble: compare search popularity](/demand/global-en/compare/esri-arcgis-vs-trimble): 49.7% against 31.5% Share of Search.
- [Esri ArcGIS vs Carlson: compare search popularity](/demand/global-en/compare/carlson-vs-esri-arcgis): 49.7% against 7.7% Share of Search.
- [Esri ArcGIS vs Topcon: compare search popularity](/demand/global-en/compare/esri-arcgis-vs-topcon): 49.7% against 7.7% Share of Search.
- [Esri ArcGIS vs Leica Geosystems: compare search popularity](/demand/global-en/compare/esri-arcgis-vs-leica): 49.7% against 3.4% Share of Search.
- [Trimble vs Carlson: compare search popularity](/demand/global-en/compare/carlson-vs-trimble): 31.5% against 7.7% Share of Search.
- [Trimble vs Topcon: compare search popularity](/demand/global-en/compare/topcon-vs-trimble): 31.5% against 7.7% Share of Search.
- [Trimble vs Leica Geosystems: compare search popularity](/demand/global-en/compare/leica-vs-trimble): 31.5% against 3.4% Share of Search.
- [Carlson vs Topcon: compare search popularity](/demand/global-en/compare/carlson-vs-topcon): 7.7% Share of Search each.
- [Carlson vs Leica Geosystems: compare search popularity](/demand/global-en/compare/carlson-vs-leica): 7.7% against 3.4% Share of Search.
- [Topcon vs Leica Geosystems: compare search popularity](/demand/global-en/compare/leica-vs-topcon): 7.7% against 3.4% Share of Search.

## How did search popularity change for surveying software worldwide in August 2026?

- Estimated monthly branded searches for Leica Geosystems worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.
- Estimated monthly branded searches for Trimble worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.
- Estimated monthly branded searches for Esri ArcGIS worldwide fell 32.5% over 11 measured months, from 316K to 213K in August 2026.
- Estimated monthly branded searches for Carlson worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
- Estimated monthly branded searches for Topcon worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Esri ArcGIS | 49.7% | 213K | 0.0% | Esri ArcGIS |
| 2 | Trimble | 31.5% | 135K | 0.0% | Trimble |
| 3 | Carlson | 7.7% | 33.1K | 0.0% | Carlson |
| 4 | Topcon | 7.7% | 33.1K | 0.0% | Topcon |
| 5 | Leica Geosystems | 3.4% | 14.8K | 0.0% | Leica Geosystems |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Esri ArcGIS | 316K | 50.9% | 1 |
| Oct 2025 | Trimble | 201K | 32.4% | 2 |
| Oct 2025 | Carlson | 40.5K | 6.5% | 3 |
| Oct 2025 | Topcon | 40.5K | 6.5% | 4 |
| Oct 2025 | Leica Geosystems | 22.2K | 3.6% | 5 |
| Nov 2025 | Esri ArcGIS | 311K | 54.1% | 1 |
| Nov 2025 | Trimble | 165K | 28.7% | 2 |
| Nov 2025 | Carlson | 40.5K | 7% | 3 |
| Nov 2025 | Topcon | 40.5K | 7% | 4 |
| Nov 2025 | Leica Geosystems | 18.1K | 3.1% | 5 |
| Dec 2025 | Esri ArcGIS | 256K | 53.4% | 1 |
| Dec 2025 | Trimble | 135K | 28.2% | 2 |
| Dec 2025 | Carlson | 40.5K | 8.4% | 3 |
| Dec 2025 | Topcon | 33.1K | 6.9% | 4 |
| Dec 2025 | Leica Geosystems | 14.8K | 3.1% | 5 |
| Jan 2026 | Esri ArcGIS | 264K | 50.7% | 1 |
| Jan 2026 | Trimble | 165K | 31.7% | 2 |
| Jan 2026 | Topcon | 40.5K | 7.8% | 3 |
| Jan 2026 | Carlson | 33.1K | 6.4% | 4 |
| Jan 2026 | Leica Geosystems | 18.1K | 3.5% | 5 |
| Feb 2026 | Esri ArcGIS | 261K | 50.4% | 1 |
| Feb 2026 | Trimble | 165K | 31.9% | 2 |
| Feb 2026 | Topcon | 40.5K | 7.8% | 3 |
| Feb 2026 | Carlson | 33.1K | 6.4% | 4 |
| Feb 2026 | Leica Geosystems | 18.1K | 3.5% | 5 |
| Mar 2026 | Esri ArcGIS | 316K | 50.5% | 1 |
| Mar 2026 | Trimble | 201K | 32.2% | 2 |
| Mar 2026 | Carlson | 49.5K | 7.9% | 3 |
| Mar 2026 | Topcon | 40.5K | 6.5% | 4 |
| Mar 2026 | Leica Geosystems | 18.1K | 2.9% | 5 |
| Apr 2026 | Esri ArcGIS | 313K | 54.2% | 1 |
| Apr 2026 | Trimble | 165K | 28.6% | 2 |
| Apr 2026 | Carlson | 40.5K | 7% | 3 |
| Apr 2026 | Topcon | 40.5K | 7% | 4 |
| Apr 2026 | Leica Geosystems | 18.1K | 3.1% | 5 |
| May 2026 | Esri ArcGIS | 261K | 50.4% | 1 |
| May 2026 | Trimble | 165K | 31.9% | 2 |
| May 2026 | Topcon | 40.5K | 7.8% | 3 |
| May 2026 | Carlson | 33.1K | 6.4% | 4 |
| May 2026 | Leica Geosystems | 18.1K | 3.5% | 5 |
| Jun 2026 | Esri ArcGIS | 213K | 45.4% | 1 |
| Jun 2026 | Trimble | 165K | 35.1% | 2 |
| Jun 2026 | Topcon | 40.5K | 8.6% | 3 |
| Jun 2026 | Carlson | 33.1K | 7% | 4 |
| Jun 2026 | Leica Geosystems | 18.1K | 3.9% | 5 |
| Jul 2026 | Esri ArcGIS | 213K | 49.7% | 1 |
| Jul 2026 | Trimble | 135K | 31.5% | 2 |
| Jul 2026 | Carlson | 33.1K | 7.7% | 3 |
| Jul 2026 | Topcon | 33.1K | 7.7% | 4 |
| Jul 2026 | Leica Geosystems | 14.8K | 3.4% | 5 |
| Aug 2026 | Esri ArcGIS | 213K | 49.7% | 1 |
| Aug 2026 | Trimble | 135K | 31.5% | 2 |
| Aug 2026 | Carlson | 33.1K | 7.7% | 3 |
| Aug 2026 | Topcon | 33.1K | 7.7% | 4 |
| Aug 2026 | Leica Geosystems | 14.8K | 3.4% | 5 |
| Sep 2026 | Carlson | — | — | — |
| Sep 2026 | Esri ArcGIS | — | — | — |
| Sep 2026 | Leica Geosystems | — | — | — |
| Sep 2026 | Topcon | — | — | — |
| Sep 2026 | Trimble | — | — | — |

## What is being compared

- **Carlson**: Measured on the search term “carlson”.
- **Esri ArcGIS**: Measured on the search terms “arcgis” and “esri arcgis”, summed into one figure.
- **Leica Geosystems**: Measured on the search term “leica geosystems”.
- **Topcon**: Measured on the search term “topcon”.
- **Trimble**: Measured on the search term “trimble”.

- [Carlson](/demand/global-en/brands/carlson)
- [Esri ArcGIS](/demand/global-en/brands/esri-arcgis)
- [Leica Geosystems](/demand/global-en/brands/leica)
- [Topcon](/demand/global-en/brands/topcon)
- [Trimble](/demand/global-en/brands/trimble)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among surveying software worldwide?

In August 2026, Esri ArcGIS was the most searched among surveying software worldwide, with an estimated 213K branded searches and 49.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Surveying software: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/surveying-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/surveying-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
