---
title: "Survey platforms: Which brands are most popular in search?"
description: "Compare the platforms used to run surveys. Share of Search among Google Forms, Jotform, SurveyMonkey, Typeform and Qualtrics, the survey platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/survey-platforms"
publisher: "Brandwave"
---

# Survey platforms: Which brands are most popular in search?

Compare the platforms used to run surveys. Share of Search among Google Forms, Jotform, SurveyMonkey, Typeform and Qualtrics, the survey platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Survey platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Google Forms, 89.3%

## Which brand is most popular in search among survey platforms worldwide?

- In August 2026, Google Forms was the most searched among survey platforms worldwide, with an estimated 12.2M branded searches and 89.3% estimated Share of Search within this set.
- Jotform is in 2nd place, 85.2 percentage points behind at 4.2% Share of Search.
- Across the 11 months ending August 2026, Google Forms’ estimated Share of Search among survey platforms worldwide increased from 85.7% to 89.3%.
- Across the 11 months ending August 2026, Jotform’s estimated Share of Search among survey platforms worldwide decreased from 4.9% to 4.2%.
- Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among survey platforms worldwide decreased from 4% to 2.7%.
- Across the 11 months ending August 2026, Typeform’s estimated Share of Search among survey platforms worldwide decreased from 2.7% to 1.9%.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among survey platforms worldwide decreased from 2.6% to 1.8%.
- Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among survey platforms worldwide peaked at 4% in October 2025 and was lowest at 2.7% in April 2026.

## Compare search popularity between leading brands

- [Google Forms vs Jotform: compare search popularity](/demand/global-en/compare/google-forms-vs-jotform): 89.3% against 4.2% Share of Search.
- [Google Forms vs SurveyMonkey: compare search popularity](/demand/global-en/compare/google-forms-vs-surveymonkey): 89.3% against 2.7% Share of Search.
- [Jotform vs SurveyMonkey: compare search popularity](/demand/global-en/compare/jotform-vs-surveymonkey): 4.2% against 2.7% Share of Search.

## How did search popularity change for survey platforms worldwide in August 2026?

- In August 2026, Google Forms gained estimated Share of Search among survey platforms worldwide, from 87.3% to 89.3%.
- In August 2026, Jotform lost estimated Share of Search among survey platforms worldwide, from 5% to 4.2%.
- In August 2026, SurveyMonkey lost estimated Share of Search among survey platforms worldwide, from 3.3% to 2.7%.
- Estimated monthly branded searches for Qualtrics worldwide fell 33.1% over 11 measured months, from 369K to 247K in August 2026.
- Estimated monthly branded searches for Typeform worldwide fell 32.6% over 11 measured months, from 387K to 261K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Google Forms | 89.3% | 12.2M | +20.9% | Google |
| 2 | Jotform | 4.2% | 572K | -1.7% | Jotform |
| 3 | SurveyMonkey | 2.7% | 375K | -2.1% | SurveyMonkey |
| 4 | Typeform | 1.9% | 261K | -0.5% | Typeform |
| 5 | Qualtrics | 1.8% | 247K | -0.1% | Qualtrics |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Google Forms | 12.1M | 85.7% | 1 |
| Oct 2025 | Jotform | 696K | 4.9% | 2 |
| Oct 2025 | SurveyMonkey | 558K | 4% | 3 |
| Oct 2025 | Typeform | 387K | 2.7% | 4 |
| Oct 2025 | Qualtrics | 369K | 2.6% | 5 |
| Nov 2025 | Google Forms | 12.1M | 85.8% | 1 |
| Nov 2025 | Jotform | 696K | 4.9% | 2 |
| Nov 2025 | SurveyMonkey | 556K | 3.9% | 3 |
| Nov 2025 | Typeform | 386K | 2.7% | 4 |
| Nov 2025 | Qualtrics | 369K | 2.6% | 5 |
| Dec 2025 | Google Forms | 10M | 86.9% | 1 |
| Dec 2025 | Jotform | 570K | 5% | 2 |
| Dec 2025 | SurveyMonkey | 373K | 3.2% | 3 |
| Dec 2025 | Typeform | 316K | 2.7% | 4 |
| Dec 2025 | Qualtrics | 247K | 2.1% | 5 |
| Jan 2026 | Google Forms | 12M | 86.7% | 1 |
| Jan 2026 | Jotform | 698K | 5% | 2 |
| Jan 2026 | SurveyMonkey | 457K | 3.3% | 3 |
| Jan 2026 | Typeform | 387K | 2.8% | 4 |
| Jan 2026 | Qualtrics | 302K | 2.2% | 5 |
| Feb 2026 | Google Forms | 12.1M | 87.6% | 1 |
| Feb 2026 | Jotform | 577K | 4.2% | 2 |
| Feb 2026 | SurveyMonkey | 457K | 3.3% | 3 |
| Feb 2026 | Typeform | 387K | 2.8% | 4 |
| Feb 2026 | Qualtrics | 302K | 2.2% | 5 |
| Mar 2026 | Google Forms | 12.3M | 85.9% | 1 |
| Mar 2026 | Jotform | 702K | 4.9% | 2 |
| Mar 2026 | SurveyMonkey | 558K | 3.9% | 3 |
| Mar 2026 | Typeform | 388K | 2.7% | 4 |
| Mar 2026 | Qualtrics | 369K | 2.6% | 5 |
| Apr 2026 | Google Forms | 14.7M | 88.5% | 1 |
| Apr 2026 | Jotform | 703K | 4.2% | 2 |
| Apr 2026 | SurveyMonkey | 457K | 2.7% | 3 |
| Apr 2026 | Typeform | 386K | 2.3% | 4 |
| Apr 2026 | Qualtrics | 369K | 2.2% | 5 |
| May 2026 | Google Forms | 12.2M | 88% | 1 |
| May 2026 | Jotform | 588K | 4.2% | 2 |
| May 2026 | SurveyMonkey | 458K | 3.3% | 3 |
| May 2026 | Typeform | 319K | 2.3% | 4 |
| May 2026 | Qualtrics | 302K | 2.2% | 5 |
| Jun 2026 | Google Forms | 12.1M | 88.2% | 1 |
| Jun 2026 | Jotform | 600K | 4.4% | 2 |
| Jun 2026 | SurveyMonkey | 457K | 3.3% | 3 |
| Jun 2026 | Typeform | 319K | 2.3% | 4 |
| Jun 2026 | Qualtrics | 247K | 1.8% | 5 |
| Jul 2026 | Google Forms | 10.1M | 87.3% | 1 |
| Jul 2026 | Jotform | 582K | 5% | 2 |
| Jul 2026 | SurveyMonkey | 383K | 3.3% | 3 |
| Jul 2026 | Typeform | 262K | 2.3% | 4 |
| Jul 2026 | Qualtrics | 247K | 2.1% | 5 |
| Aug 2026 | Google Forms | 12.2M | 89.3% | 1 |
| Aug 2026 | Jotform | 572K | 4.2% | 2 |
| Aug 2026 | SurveyMonkey | 375K | 2.7% | 3 |
| Aug 2026 | Typeform | 261K | 1.9% | 4 |
| Aug 2026 | Qualtrics | 247K | 1.8% | 5 |
| Sep 2026 | Google Forms | — | — | — |
| Sep 2026 | Jotform | — | — | — |
| Sep 2026 | Qualtrics | — | — | — |
| Sep 2026 | SurveyMonkey | — | — | — |
| Sep 2026 | Typeform | — | — | — |

## What is being compared

- **Google Forms**: Measured on the search terms “form google forms”, “forms google”, “google form”, “google form builder”, “google form for quiz”, “Google Forms”, “google forms application”, “google forms apps”, “google forms com”, “google forms create”, “google forms making”, “google forms quiz”, “google forms survey”, “google forms templates”, “google google forms”, “google.forms”, “googleforms” and “make a google form”, summed into one figure.
- **Jotform**: Measured on the search terms “form jotform”, “Jotform”, “jotform apps”, “jotform com”, “jotform forms”, “jotform offline”, “jotform offline forms”, “jotform pricing”, “jotform sign”, “jotform tables”, “jotform.com” and “jotformsign”, summed into one figure.
- **Qualtrics**: Measured on the search terms “qualtrics”, “qualtrics customer feedback”, “qualtrics voice of customer” and “qualtrics.com”, summed into one figure.
- **SurveyMonkey**: Measured on the search terms “survey monkey”, “survey monkey cost”, “survey monkey pricing”, “survey monkey survey”, “SurveyMonkey”, “surveymonkey audience”, “surveymonkey market research”, “surveymonkey pricing”, “surveymonkey questionnaire” and “surveymonkey.com”, summed into one figure.
- **Typeform**: Measured on the search terms “form typeform”, “pricing typeform”, “Typeform”, “typeform com”, “typeform cost”, “typeform examples”, “typeform forms”, “typeform pricing”, “typeform surveys”, “typeform.com” and “typeforms”, summed into one figure.

- [Google Forms](/demand/global-en/brands/google-forms)
- [Jotform](/demand/global-en/brands/jotform)
- [Qualtrics](/demand/global-en/brands/qualtrics)
- [SurveyMonkey](/demand/global-en/brands/surveymonkey)
- [Typeform](/demand/global-en/brands/typeform)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among survey platforms worldwide?

In August 2026, Google Forms was the most searched among survey platforms worldwide, with an estimated 12.2M branded searches and 89.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Survey platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/survey-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/survey-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.