---
title: "Survey and form tools: Which are searched most?"
description: "Compare the survey and form tools people choose between. Share of Search among Google Forms, Microsoft Forms, Jotform, SurveyMonkey, Typeform and Qualtrics, the survey and form tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/survey-and-form-tools"
publisher: "Brandwave"
---

# Survey and form tools: Which are searched most?

Compare the survey and form tools people choose between. Share of Search among Google Forms, Microsoft Forms, Jotform, SurveyMonkey, Typeform and Qualtrics, the survey and form tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Survey and form tools
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Google Forms, 80.8%

## Which brand is most popular in search among survey and form tools worldwide?

- In September 2026, Google Forms was the most searched among survey and form tools worldwide, with an estimated 14.9M branded searches and 80.8% estimated Share of Search within this set.
- Microsoft Forms is in 2nd place, 69.3 percentage points behind at 11.5% Share of Search.
- Across the 12 months ending September 2026, Google Forms’ estimated Share of Search among survey and form tools worldwide increased from 74.6% to 80.8%.
- Across the 12 months ending September 2026, Microsoft Forms’ estimated Share of Search among survey and form tools worldwide decreased from 13.2% to 11.5%.
- Across the 12 months ending September 2026, Jotform’s estimated Share of Search among survey and form tools worldwide decreased from 4.2% to 3%.
- Across the 12 months ending September 2026, SurveyMonkey’s estimated Share of Search among survey and form tools worldwide decreased from 3.4% to 2%.
- Across the 12 months ending September 2026, Typeform’s estimated Share of Search among survey and form tools worldwide decreased from 2.3% to 1.4%.
- Across the 12 months ending September 2026, Qualtrics’ estimated Share of Search among survey and form tools worldwide decreased from 2.3% to 1.3%.
- Across the 12 months ending September 2026, Google Forms’ estimated Share of Search among survey and form tools worldwide peaked at 80.8% in September 2026 and was lowest at 74.6% in March 2026.
- Across the 12 months ending September 2026, Microsoft Forms’ estimated Share of Search among survey and form tools worldwide peaked at 13.3% in March 2026 and was lowest at 11.3% in January 2026.
- Across the 12 months ending September 2026, Jotform’s estimated Share of Search among survey and form tools worldwide peaked at 4.4% in January 2026 and was lowest at 3% in September 2026.
- Across the 12 months ending September 2026, SurveyMonkey’s estimated Share of Search among survey and form tools worldwide peaked at 3.5% in November 2025 and was lowest at 2% in September 2026.
- Across the 12 months ending September 2026, Typeform’s estimated Share of Search among survey and form tools worldwide peaked at 2.4% in January 2026 and was lowest at 1.4% in September 2026.

## Compare search popularity between leading brands

- [Google Forms vs Microsoft Forms: compare search popularity](/demand/global-en/compare/google-forms-vs-microsoft-forms): 80.8% against 11.5% Share of Search.
- [Google Forms vs Jotform: compare search popularity](/demand/global-en/compare/google-forms-vs-jotform): 80.8% against 3% Share of Search.
- [Google Forms vs SurveyMonkey: compare search popularity](/demand/global-en/compare/google-forms-vs-surveymonkey): 80.8% against 2% Share of Search.
- [Microsoft Forms vs Jotform: compare search popularity](/demand/global-en/compare/jotform-vs-microsoft-forms): 11.5% against 3% Share of Search.
- [Microsoft Forms vs SurveyMonkey: compare search popularity](/demand/global-en/compare/microsoft-forms-vs-surveymonkey): 11.5% against 2% Share of Search.
- [Jotform vs SurveyMonkey: compare search popularity](/demand/global-en/compare/jotform-vs-surveymonkey): 3% against 2% Share of Search.

## How did search popularity change for survey and form tools worldwide in September 2026?

- In September 2026, Google Forms gained estimated Share of Search among survey and form tools worldwide, from 79.6% to 80.8%.
- In September 2026, Jotform lost estimated Share of Search among survey and form tools worldwide, from 3.7% to 3%.
- SurveyMonkey’s estimated Share of Search among survey and form tools worldwide has lost ground for 3 months in a row, from 2.9% to 2% in September 2026.
- Typeform’s estimated Share of Search among survey and form tools worldwide has lost ground for 3 months in a row, from 2% to 1.4% in September 2026.
- Estimated monthly branded searches for Qualtrics worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Google Forms | 80.8% | 14.9M | +22.2% | Google |
| 2 | Microsoft Forms | 11.5% | 2.1M | +22.1% | Microsoft |
| 3 | Jotform | 3% | 559K | +0.1% | Jotform |
| 4 | SurveyMonkey | 2% | 370K | -0.3% | SurveyMonkey |
| 5 | Typeform | 1.4% | 254K | +0.8% | Typeform |
| 6 | Qualtrics | 1.3% | 246K | +22.4% | Qualtrics |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Google Forms | 12.1M | 74.6% | 1 |
| Oct 2025 | Microsoft Forms | 2.1M | 13.2% | 2 |
| Oct 2025 | Jotform | 684K | 4.2% | 3 |
| Oct 2025 | SurveyMonkey | 551K | 3.4% | 4 |
| Oct 2025 | Typeform | 373K | 2.3% | 5 |
| Oct 2025 | Qualtrics | 368K | 2.3% | 6 |
| Nov 2025 | Google Forms | 12.1M | 76.5% | 1 |
| Nov 2025 | Microsoft Forms | 1.8M | 11.4% | 2 |
| Nov 2025 | Jotform | 684K | 4.3% | 3 |
| Nov 2025 | SurveyMonkey | 551K | 3.5% | 4 |
| Nov 2025 | Typeform | 374K | 2.4% | 5 |
| Nov 2025 | Qualtrics | 301K | 1.9% | 6 |
| Dec 2025 | Google Forms | 10M | 77.2% | 1 |
| Dec 2025 | Microsoft Forms | 1.5M | 11.3% | 2 |
| Dec 2025 | Jotform | 559K | 4.3% | 3 |
| Dec 2025 | SurveyMonkey | 369K | 2.9% | 4 |
| Dec 2025 | Typeform | 306K | 2.4% | 5 |
| Dec 2025 | Qualtrics | 246K | 1.9% | 6 |
| Jan 2026 | Google Forms | 12M | 77.4% | 1 |
| Jan 2026 | Microsoft Forms | 1.7M | 11.3% | 2 |
| Jan 2026 | Jotform | 685K | 4.4% | 3 |
| Jan 2026 | SurveyMonkey | 451K | 2.9% | 4 |
| Jan 2026 | Typeform | 375K | 2.4% | 5 |
| Jan 2026 | Qualtrics | 246K | 1.6% | 6 |
| Feb 2026 | Google Forms | 12.1M | 77.7% | 1 |
| Feb 2026 | Microsoft Forms | 1.8M | 11.5% | 2 |
| Feb 2026 | Jotform | 564K | 3.6% | 3 |
| Feb 2026 | SurveyMonkey | 452K | 2.9% | 4 |
| Feb 2026 | Typeform | 375K | 2.4% | 5 |
| Feb 2026 | Qualtrics | 301K | 1.9% | 6 |
| Mar 2026 | Google Forms | 12.2M | 74.6% | 1 |
| Mar 2026 | Microsoft Forms | 2.2M | 13.3% | 2 |
| Mar 2026 | Jotform | 687K | 4.2% | 3 |
| Mar 2026 | SurveyMonkey | 552K | 3.4% | 4 |
| Mar 2026 | Typeform | 376K | 2.3% | 5 |
| Mar 2026 | Qualtrics | 368K | 2.2% | 6 |
| Apr 2026 | Google Forms | 14.7M | 78.6% | 1 |
| Apr 2026 | Microsoft Forms | 2.1M | 11.3% | 2 |
| Apr 2026 | Jotform | 685K | 3.7% | 3 |
| Apr 2026 | SurveyMonkey | 451K | 2.4% | 4 |
| Apr 2026 | Typeform | 375K | 2% | 5 |
| Apr 2026 | Qualtrics | 368K | 2% | 6 |
| May 2026 | Google Forms | 12.2M | 78.1% | 1 |
| May 2026 | Microsoft Forms | 1.8M | 11.4% | 2 |
| May 2026 | Jotform | 573K | 3.7% | 3 |
| May 2026 | SurveyMonkey | 453K | 2.9% | 4 |
| May 2026 | Typeform | 308K | 2% | 5 |
| May 2026 | Qualtrics | 301K | 1.9% | 6 |
| Jun 2026 | Google Forms | 12.1M | 78.1% | 1 |
| Jun 2026 | Microsoft Forms | 1.8M | 11.5% | 2 |
| Jun 2026 | Jotform | 586K | 3.8% | 3 |
| Jun 2026 | SurveyMonkey | 452K | 2.9% | 4 |
| Jun 2026 | Typeform | 309K | 2% | 5 |
| Jun 2026 | Qualtrics | 246K | 1.6% | 6 |
| Jul 2026 | Google Forms | 10.1M | 77.9% | 1 |
| Jul 2026 | Microsoft Forms | 1.5M | 11.3% | 2 |
| Jul 2026 | Jotform | 567K | 4.4% | 3 |
| Jul 2026 | SurveyMonkey | 373K | 2.9% | 4 |
| Jul 2026 | Typeform | 253K | 2% | 5 |
| Jul 2026 | Qualtrics | 201K | 1.6% | 6 |
| Aug 2026 | Google Forms | 12.2M | 79.6% | 1 |
| Aug 2026 | Microsoft Forms | 1.7M | 11.3% | 2 |
| Aug 2026 | Jotform | 558K | 3.7% | 3 |
| Aug 2026 | SurveyMonkey | 371K | 2.4% | 4 |
| Aug 2026 | Typeform | 252K | 1.7% | 5 |
| Aug 2026 | Qualtrics | 201K | 1.3% | 6 |
| Sep 2026 | Google Forms | 14.9M | 80.8% | 1 |
| Sep 2026 | Microsoft Forms | 2.1M | 11.5% | 2 |
| Sep 2026 | Jotform | 559K | 3% | 3 |
| Sep 2026 | SurveyMonkey | 370K | 2% | 4 |
| Sep 2026 | Typeform | 254K | 1.4% | 5 |
| Sep 2026 | Qualtrics | 246K | 1.3% | 6 |

## What is being compared

- **Google Forms**: Measured on the search terms “form google forms”, “forms google”, “google form”, “google form builder”, “google form for quiz”, “Google Forms”, “google forms application”, “google forms apps”, “google forms create”, “google forms making”, “google forms quiz”, “google forms survey”, “google forms templates”, “google google forms”, “google.forms” and “googleforms”, summed into one figure.
- **Jotform**: Measured on the search terms “form jotform”, “Jotform”, “jotform apps”, “jotform forms”, “jotform offline”, “jotform offline forms”, “jotform tables” and “jotformsign”, summed into one figure.
- **Microsoft Forms**: Measured on the search terms “creating microsoft forms”, “forms microsoft”, “forms office”, “microsoft form”, “Microsoft Forms”, “microsoft forms app”, “microsoft forms quiz”, “microsoft forms survey”, “microsoftforms”, “MS Forms” and “office forms”, summed into one figure.
- **Qualtrics**: Measured on the search term “qualtrics”.
- **SurveyMonkey**: Measured on the search terms “survey monkey”, “survey monkey survey”, “SurveyMonkey”, “surveymonkey audience”, “surveymonkey market research” and “surveymonkey questionnaire”, summed into one figure.
- **Typeform**: Measured on the search terms “form typeform”, “Typeform”, “typeform forms”, “typeform surveys” and “typeforms”, summed into one figure.

- [Google Forms](/demand/global-en/brands/google-forms)
- [Jotform](/demand/global-en/brands/jotform)
- [Microsoft Forms](/demand/global-en/brands/microsoft-forms)
- [Qualtrics](/demand/global-en/brands/qualtrics)
- [SurveyMonkey](/demand/global-en/brands/surveymonkey)
- [Typeform](/demand/global-en/brands/typeform)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among survey and form tools worldwide?

In September 2026, Google Forms was the most searched among survey and form tools worldwide, with an estimated 14.9M branded searches and 80.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Survey and form tools: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/survey-and-form-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/survey-and-form-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.